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Google was founded in 1998 by Larry Page and Sergey Brin. In 2013, Google launched an advertising campaign in India created by Ogilvy & Mather and directed by Amit Sharma. The campaign featured a over 3 minute lead advertisement on YouTube and television depicting a reunion between two friends and their grandchildren, supported by four mini spots showing different uses of Google search. The goal of the campaign was to show how Google search can connect people and highlight its power beyond just problem solving.
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Running head GOOGLE MANAGMENT1GOOGLE MANAGMENT8GOOGLE M.docx
Running head: GOOGLE MANAGMENT
1
GOOGLE MANAGMENT
8
GOOGLE MANAGEMENT
Author Name(s), First M. Last, Omit Titles and Degrees
Institutional Affiliation(s)
Table of Contents
Introduction to the company3
Who founded Google?4
How is Google funded?4
History of Company4
What impact has the brand had within its category?5
How have you differentiated yourself from your competitors?5
Mission of company5
Best practice6
Best practice into concepts8
It gives value to work8
Optimize efforts through analytical tools8
How could another organization adopt this best practice?9
Boosts flexibility at work10
Conclusion10
Introduction to the company
Google LLC is a US international technology organization that focusses on Internet-related products and services, which contain search engines, online marketing technologies, cloud computing, hardware, and software. The purpose of Google management is to organize all the information in the world and create it nearby and beneficial to everyone (Shane, & Wakabayashi, 2018).
The company Google was born as a search engine for more information on the web. Its main characteristic with respect to its competitors was its advanced system of analysis of relations between pages, which allowed a higher ranking or ranking. Google's next step was to use this information to introduce advertising and manipulate the ranking based on the payment for such advertising. The enormous benefits that the company achieves are reinvested in new services and new policies that have strengthened the individual-segmentation relationship, reaching perfect segmentation (Mingers, & Lipitakis, 2010).
Google is an American multinational company focusing on products and services linked to the Internet, electronic devices, software and other expertise. Google's key product is the Internet content search engine of the similar name, although it also provides other services such as an email service called Gmail, its Google Earth map and Google Maps service, the YouTube video website, others Web values such as Google News or Google Books, the Google Chrome web browser, the Google+ social network. It provides an easy and quick way to find info on the web, by access to a catalogue of over 8,168 million web pages. As said by the Google company, currently replies to above 200 million queries a day (Verma, et.al. 2015, April).
Who founded Google?
The American of Larry Page and the Russian Sergey Brin , are the founders of this magnificent company. In 1995, Page had finished his studies at the University of Michigan and went to do his graduate degree at Stanford University, California. In this same university he meets Brin, 21, who was in charge of teaching him the campus (Verma, et.al. 2015, April).How is Google funded?
Faced with the great and rapid growth, in the year 2000, Google develops what today gives them the highest proportion of their profits: Google Adwords. Which is a Digital Marketing strategy that is based on making money throu ...
Google
Google success not scripps and ups.
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8 ways how to use YouTube for Business Marketing
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Running head GOOGLE MANAGMENT1GOOGLE MANAGMENT8GOOGLE M.docx
Running head: GOOGLE MANAGMENT
1
GOOGLE MANAGMENT
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GOOGLE MANAGEMENT
Author Name(s), First M. Last, Omit Titles and Degrees
Institutional Affiliation(s)
Table of Contents
Introduction to the company3
Who founded Google?4
How is Google funded?4
History of Company4
What impact has the brand had within its category?5
How have you differentiated yourself from your competitors?5
Mission of company5
Best practice6
Best practice into concepts8
It gives value to work8
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How could another organization adopt this best practice?9
Boosts flexibility at work10
Conclusion10
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Google is an American multinational company focusing on products and services linked to the Internet, electronic devices, software and other expertise. Google's key product is the Internet content search engine of the similar name, although it also provides other services such as an email service called Gmail, its Google Earth map and Google Maps service, the YouTube video website, others Web values such as Google News or Google Books, the Google Chrome web browser, the Google+ social network. It provides an easy and quick way to find info on the web, by access to a catalogue of over 8,168 million web pages. As said by the Google company, currently replies to above 200 million queries a day (Verma, et.al. 2015, April).
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- 1. GOOGLE
- 2. Introduction To The Company CEO- SUNDAR PICHAI Founders- LARRY PAGE,SERGEY BRIN Founded- 4th September 1998
- 3. The Ad Campaign Ad Agency : Oligvy And Mather Directed By : Amit Sharma Creative Head Director,Oligvy : Abhijit Awasthi Marketing Director, Google India : Sandeep Menon Published on YOUTUBE on 13th 2013 and TELEVISION on 15th
- 4. Media used for theCampaign No Print ads Use of Digital Media- TELEVISION And YOUTUBE
- 5. TheIdea 1 • Released on November 13th ,2013 2 • Has one main just over 3min lead ad and depictingThe REUNION 3 • Four mini spots which shows the use of google search in situations between the two friends and their grandchildren
- 6. The PowerOfSearch The ideas involved – Doing something very special and very Indian. Showing that it elevates search from something that solves immediate problems…to something that has more power- connecting people. Role of youth in bringing about change. Showcasing the different uses of google. Showing innovations in google search.
- 7. AnalysisOfTheAdCampaign •Emotional Appeal •Credibility and distinctiveness •Relevance •Comprehension
- 10. Search Engine MarketShare MOBILE AND TABLET DESKTOP