In this, you’ll learn how to collaborate with creators to achieve the content you desire (and deserve!).
This session is packed with valuable insights, including foolproof tips for identifying and partnering with the right content creators, crafting effective creative briefs, and producing high-performing UGC ads.
Webinar - Working with Tech Consultants - 2016-07-14TechSoup
If your nonprofit or library is planning any technology projects like redoing your website or installing new computers where you'll be working with tech consultants, third-party vendors, or even volunteers who will manage the project, watch our discussion on how to work best with them.
Get the gist of how to engage in a positive relationship with a tech consultant and, most importantly, fulfill the needs you set out to achieve in your tech project to begin with!
We cover:
-- Tips on developing a successful request for proposals (RFP)
-- Determining what should be included in your scope of work (SOW)
-- Understanding the lingo in any service level agreement (SLA)
-- Do you need that long-term maintenance contract?
-- Know what all of the above terms mean with a tech lingo cheat sheet!
Watch long-time tech consultant and former nonprofit accidental techie, Tim Forbes, VP of Products and Marketing for PICnet. creators of the online engagement platform, Soapbox Engage, who will share his best practices, define some key terms to help you communicate effectively with tech consultants, and offer tips to set you on a positive path toward completing your tech project effectively.
User acquisition and partnerships for startupsEze Vidra
Primer on how to drive users to your startups creating acquisition loops. Best practices and words of caution for partnerships between startups and corporates.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements and nuances of each social channel? How can you use search to help your social campaigns? In this presentation, we’ll explain it all.
Paid Social experts Emma Franks from Hanapin and Paul Wicker from AdStage team up in this webinar to dissect the perfect cross-channel paid social strategy for you to save budget and achieve huge results.
You’ll learn:
- Top performing creative and copy for Facebook, LinkedIn, Twitter, Quora, Spotify, Pinterest, and YouTube ads
- How to use dynamic ads in your strategy
- Expert UTM strategies for cross-channel measurement
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Webinar - Working with Tech Consultants - 2016-07-14TechSoup
If your nonprofit or library is planning any technology projects like redoing your website or installing new computers where you'll be working with tech consultants, third-party vendors, or even volunteers who will manage the project, watch our discussion on how to work best with them.
Get the gist of how to engage in a positive relationship with a tech consultant and, most importantly, fulfill the needs you set out to achieve in your tech project to begin with!
We cover:
-- Tips on developing a successful request for proposals (RFP)
-- Determining what should be included in your scope of work (SOW)
-- Understanding the lingo in any service level agreement (SLA)
-- Do you need that long-term maintenance contract?
-- Know what all of the above terms mean with a tech lingo cheat sheet!
Watch long-time tech consultant and former nonprofit accidental techie, Tim Forbes, VP of Products and Marketing for PICnet. creators of the online engagement platform, Soapbox Engage, who will share his best practices, define some key terms to help you communicate effectively with tech consultants, and offer tips to set you on a positive path toward completing your tech project effectively.
User acquisition and partnerships for startupsEze Vidra
Primer on how to drive users to your startups creating acquisition loops. Best practices and words of caution for partnerships between startups and corporates.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements and nuances of each social channel? How can you use search to help your social campaigns? In this presentation, we’ll explain it all.
Paid Social experts Emma Franks from Hanapin and Paul Wicker from AdStage team up in this webinar to dissect the perfect cross-channel paid social strategy for you to save budget and achieve huge results.
You’ll learn:
- Top performing creative and copy for Facebook, LinkedIn, Twitter, Quora, Spotify, Pinterest, and YouTube ads
- How to use dynamic ads in your strategy
- Expert UTM strategies for cross-channel measurement
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment.
Introducing the GSA program and opportunities for youth by Rahma Marref.
Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.
How to (and should you?) turn your app idea into a businessProvectus
A comprehensive step-by-step guide for getting your app idea through the complex process of validating, nurturing, creating MVP (minimal viable product), further developing, and getting it out at the market.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
Content marketers possess a unique and highly valuable set of skills, so of course we focus on maximizing what we can earn when we apply them on behalf of our bosses or clients. But what if that focus blinds us to a much bigger opportunity? What if we’re wasting our skills on content production?
If you’ve ever thought you’re leaving money on the table as a content marketer, join Andrea Fryrear, CEO and co-founder of a multi-million dollar content-led startup, as she shows you why making content for other people will never be as profitable (or as fun) as using it to create something for yourself.
Drawing on her own career path from project manager to content strategist to accidental entrepreneur, Andrea will show you how to:
• Diagnose and categorize your innate entrepreneurial drive
• Distill your professional goals and frustrations into the right business model for you
• Design a content-driven business that aligns with your unique needs, talents, and goals
The why, what and how of Prototyping.
This 90 minutes session is part of a series of short and focused masterclasses.
The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL atul saini
User-generated content can get your brand more credibility and better engagement than brand-generated content. Leverage its power with a campaign or contest!
Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time.
This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!
In this presentation, AppAgent's mobile marketing experts demonstrate and explain the process behind creating ROAS prediction models for Ad-Monetized Games.
They cover what data is needed, how to turn this data into insights that are useful for predictions, how to practically create calculations and charts in Google Sheets, and how to use the model to understand the game’s monetization potential.
In this webinar, Roberto from AppAgent will share his experience with auditing and unlocking growth opportunities for subscription-based apps. Join to learn the 3 most important elements that you should focus on to get past the tipping point and profitably scale your app.
More Related Content
Similar to [Webinar] Mastering UGC: How to Build Successful Collaborations with Content Creators
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment.
Introducing the GSA program and opportunities for youth by Rahma Marref.
Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.
How to (and should you?) turn your app idea into a businessProvectus
A comprehensive step-by-step guide for getting your app idea through the complex process of validating, nurturing, creating MVP (minimal viable product), further developing, and getting it out at the market.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
Content marketers possess a unique and highly valuable set of skills, so of course we focus on maximizing what we can earn when we apply them on behalf of our bosses or clients. But what if that focus blinds us to a much bigger opportunity? What if we’re wasting our skills on content production?
If you’ve ever thought you’re leaving money on the table as a content marketer, join Andrea Fryrear, CEO and co-founder of a multi-million dollar content-led startup, as she shows you why making content for other people will never be as profitable (or as fun) as using it to create something for yourself.
Drawing on her own career path from project manager to content strategist to accidental entrepreneur, Andrea will show you how to:
• Diagnose and categorize your innate entrepreneurial drive
• Distill your professional goals and frustrations into the right business model for you
• Design a content-driven business that aligns with your unique needs, talents, and goals
The why, what and how of Prototyping.
This 90 minutes session is part of a series of short and focused masterclasses.
The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL atul saini
User-generated content can get your brand more credibility and better engagement than brand-generated content. Leverage its power with a campaign or contest!
Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time.
This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!
Similar to [Webinar] Mastering UGC: How to Build Successful Collaborations with Content Creators (20)
In this presentation, AppAgent's mobile marketing experts demonstrate and explain the process behind creating ROAS prediction models for Ad-Monetized Games.
They cover what data is needed, how to turn this data into insights that are useful for predictions, how to practically create calculations and charts in Google Sheets, and how to use the model to understand the game’s monetization potential.
In this webinar, Roberto from AppAgent will share his experience with auditing and unlocking growth opportunities for subscription-based apps. Join to learn the 3 most important elements that you should focus on to get past the tipping point and profitably scale your app.
Develop engaging mobile ad creatives that will grow your user base and revenue.
Ten core topics are condensed into a practical blueprint with examples from AppAgent’s creative studio.
01 / USER & PLAYER MOTIVATORS
02 / SPYING ON THE COMPETITION
03 / BRAND BUILDING
04 / CREATIVE STRATEGY
05 / MOBILE AD EVOLUTION & IDEATION
06 / STORE CREATIVE BEST PRACTICES
07 / AD CREATIVE BEST PRACTICES
08 / A/B TESTING IN APP & PLAY STORES
09 / HOW TO READ UA DATA
10 / ADS ITERATIONS
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
A joint webinar by AppFollow & AppAgent focusing on strategic approach to App Store Optimization. You can watch the recording on Youtube: https://www.youtube.com/watch?v=ErhUd6Vhll4
A webinar jointly presented by AppAgent and AppFollow on Thursday, Apr 30, 2020
REGISTRATION HERE: https://appfollow.io/webinar/webinar-jointly-presented-by-appagent-and-appfollow
App Store Optimization (ASO) strategy differs for each and every company. Join this webinar to learn what defines such a strategy for your own business through specific examples.
During this session, experts will discuss the main aspects of:
1. Positioning and competition;
2. Brand power and traffic source;
3. UA and ad creatives.
If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok. For that reason we've put together information about the demographics of TikTok, its gaming and global audiences, TikTok’s performance or special requirements (specially tailored creatives).
Overview off AppAgent's marketing analytic tool called ROY which helps UA manager to improve the performance of campaigns and efficiency of the management.
You will learn how you can benefit from marketing automation to grow your mobile app or game using a platform that aggregates data from ad networks and visualizes it in a very convenient way using Google Data Studio.
ROY starts at $499 monthly.
A summary of 8 facts & achievements we're proud of.
We grew to 16 members, started working with 11 new clients, published 16 new articles on user acquisition, mobile growth strategy and data analytics as well as achieved a fantastic employee NPS 9.7 out of 10. And much more...
An updated version of a GDC 2019 talk about the specifics of soft launching multiplayer games on mobile (Apple App Store and Google Play Store). Covering 3 stages of the soft launch, user acquisition channels, influencer marketing, how bots correlate with your marketing budget, how to calculate the number of players needed for each given stage of the soft launch.
Mobile marketing is heavily data-driven these days. But at its core, the message is what really matters in every communication. The talk for GDS 2017 in Prague reveals how creativity can save you tons of money, what are the essentials of success and how to set-up a team and processes to achieve great results.
Check AppAgent's creative showreel showcasing some of the best performing ads and store listings: https://youtu.be/pKt7tm-8cPg
Jakub Chour, Mobile Marketing Manager at AppAgent, presented at App Promotion Summit 2017 in London how he decreased churn of Liftago (an Uber competitor in Central Europe) users by 20% using a logistic regression-backed campaign.
Learn how you can apply churn models to your mobile application and save the most valuable users.
A new version of a popular blog post about 11 deadly marketing sins game devs should avoid. Find out, what are the main business rules and pitfalls to increase your chances for success.
More insights at http://blog.appagent.co
www.appagent.co
The mobile landscape changed a lot in the past 2 years. Data and analytics are an essential part of a daily work everyone involved in the mobile marketing. Here are 8 tools which you should know (and use!).
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
More from AppAgent / Strategic & Creative Mobile Marketing Agency (19)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
[Webinar] Mastering UGC: How to Build Successful Collaborations with Content Creators
1. Strategically led. Creatively driven. Mobile focused.
HOW TO BUILD SUCCESSFUL
COLLABORATION WITH
CONTENT CREATORS
Created by
Ania Steinke & Natalia Drozd
2. WHAT TO EXPECT?
01 / INTRODUCTION: WHY WORKING WITH UGC & CONTENT CREATORS?
02 / ABOUT YOUR HOSTS
03 / WHERE TO FIND CONTENT CREATORS?
04 / HOW TO CHOOSE THE RIGHT CONTENT CREATORS
05 / HOW TO COLLABORATE WITH TALENTS
06 / UGC BEST PRACTICES
5. UGC AS PLATFORM-NATIVE ADS
● A unique way to showcase your
app/game
● Different types of showcasing product
features
● Usually better accepted by the
platform audience
● Can become viral
● Needs a separate content-creation
process
● Creates dependency on third parties
(content creators / agencies/ influencer
managers)
● Production time is longer than in-
house
6. Ania Steinke
● Creative Strategist at AppAgent
● Worked for 30+ apps/games
● Hobby: art, cinema and TikTok
YOUR HOSTS FOR TODAY
Natalia Drozd
● User Acquisition Lead at Fabulous
● 5+ years in mobile marketing
● Hobby: Slackline walking and mountaineering
7. HOW TO FIND CONTENT CREATORS
WHERE ARE THEY HIDING?
13. SOURCE PROS CONS EXAMPLES
Content Creators Platforms Professional content creators who
know the rules of the game.
Fast turnaround time.
Content may not be adjusted to
your product when working with
popular creators.
Platforms and agencies, specialised in ad
creation: e.g. TikTok Creator Marketplace,
Billo, Izea
Freelancer Marketplace No agency fees and generally less
expensive than agencies.
Hard to choose the right creators.
A strong need for a good brief.
Full-stack freelance marketplaces like
Fiverr or Upwork
In-house Production Full usage of the app strategy.
Fast turnaround time.
You need to have a dedicated
team member or a freelancer.
Junior Content Production Manager
Social Media Content Intern
Casting Agencies High quality outcome.
Skipping the boring part.
High fees, long turnover time.
Low flexibility of changes.
Global or local casting agencies, for
example Backstage
Reach creators on your own Full freedom of choice.
No agency or platform fees.
Low offer acceptance rate.
Long turnaround time.
Through native search or third parties like
melodysocials
Check the incoming partnership
inquiries
Possibility of negotiating the deal
Genuine interest in the product.
A small volume of inquiry.
Poor quality of incoming leads.
Check your app insta, tiktok page or
contact email e.g., hello@myapp.com
WHERE TO FIND CONTENT CREATORS? EASY GUIDE BY FABULOUS.
14. BE YOUR OWN CASTING AGENCY
REACH OUT TO TALENTS DIRECTLY
BY CREATING A CASTING CALL
CAMPAIGN!
PRO TIP
23. PICK THE RIGHT CREATORS: CHECKLIST
CONTENT CREATOR CHECKLIST
THEY REPRESENT YOUR TARGET AUDIENCE
HAVE A STRONG CREATIVE PORTFOLIO
CHARISMATIC, WELL-SPOKEN & GOOD ENERGY
EASY TO WORK WITH (RESPONSIBLE & COMMUNICATIVE)
25. 🎨 Creative Freedom:
Content creators know their strengths better than you!
🛑Clear limits:
Length, specs, and policies
🚀 Constructive Feedback:
Say NO to bad content, but showcase ways to improve it
PICK THE RIGHT CREATORS: FABULOUS APPROCHE
39. HOW TO COLLABORATE WITH TALENTS
PROVIDE DO & DON’TS
GIVE A COUPLE OF SUCCESSFUL CASES FOR INSPIRATION
NOT COPYCATTING!
PROVIDE CONTENT SUGGESTIONS
SHARE SOME PERKS WITH CONTENT CREATORS
42. GREAT UGC VIDEO ≠GREAT PERFORMING AD
● Great idea & execution
● Unique approach
● Exaggerated situation
● Fun to watch
● This video failed as an
ad because it does not
follow platform best
practices as an ad.
● TikTok-native font
● Upbeat music
● Fast cuts
● App within 5 seconds
● This is an example of
an successful ad with
good performance
results for Fabulous
(Jan 2023)
43. RECYCLE YOUR CONTENT
STAY ON TOP OF THE CURRENT TRENDS
UNDERSTAND THE PLATFORM
ADD CALL TO ACTION
UGC BEST PRACTISES
TEST & OPTIMIZE
Opening questions to Natalia:
Let’s start with the question: Why UGC? Why you think this type of content is working?
How important UGCs are for you in your work?
Any performance data examples? (comparing UGC with standard ads)
What is the biggest challenge for you when it comes to working with content creators or influencers?
Opening questions to Natalia:
Do you think that UGC ads can be used by everyone?
For me you need to first check if UGC ads are the right choice for you, I believe that not every game and app would benefit from UGC ads (we need to remember that this type of content is most attractive/ appealing to the younger audience who are active on Instagram/ TikTok).
What’s your experience with using UGCs for Fabulous app? Does UGC work for you?
How important UGCs are for you in your work?
I think that before jumping on UGC trend you need to ask yourself if your brand would benefit from producing this type of content. It’s important to make a solid research about your audience, their needs and interest and check what type of advertising your competitors are doing
Opening questions to Natalia:
So lets start with the question: why UGC and why work with content creators to make them?
Natalia will give us short introduction to the topic of UGC and creators
Natalia’s section
Natalia’s section
Natalia’s section
I would like to make some quick introduction to your webinar hosts
Short introduction of me and Natalia
Natalia will say a few words about her and her experience
Let’s jump straight into the first topic: How to find the right content creators? Or: how to find content creators in general. Here are different options we tested in AppAgent:
First one:Content Creators Platforms
There are many different platform out there such as billo, #paid, trend, cameo etc. and also TikTok Creator Marketplace: The official collaboration platform that connects brands and creators on TikTok BUT is still only available for United States creators and United Kingdom creators
Most of them are subscription based, so you pay a monthly fee and usually some additional money per different creative packages
You can find there content creators, influencers and even celebrities (cameo)
From our experience: it’s not very cost efficient (subscription + fees make this solution pretty expensive), limited in use since they don’t offer video packages customized for mobile ads needs (standard creative package usually include videos such as unboxing, product review, testimonials), limits when it comes to providing brief for creators, footage feedback process etc.
We are still open to test new platforms but for now we decided not to use their services
Question to Natalia: have you also worked with this type of agencies? What’s your experience?
Other solution: Freelancer platforms main ones being upwork and fiverr
Our experience: one of the cheapest sources, you can negotiate a price with each creator, quality varies but you can find some talents there, platforms take care of contracts and the payment process is easy
Cons: limited number of available creators, sometime provide poor quality of content
Question to Natalia: have you also worked with freelancer platforms? What’s your experience?
You can also try good old casting agencies: you can find some international casting agencies only (like backstage) but also try the local one in your location
Pros: you can find real actors for your more professional productions, agency take care of the casting and paperwork (contracts)
Cons: pretty expensive option and not ideal: in the end, we look for Creators, not Actors so people who understand how to create TikTok content, also you need to organise the set and film it since you can count on actors to do it for you
Last but not least, go to the source and find your creators on TikTok
You can search and find Creator directly on TikTok
Pros: you can reach out to Creators directly and negotiate prices with them and you are not limited by agencies/ platform rules
Cons: time consuming research process, creators can be sometimes unreliable, and you need to create and sign contracts and NDA for each project
So these are the main platforms/ services we tested as an agency
But there are some other solutions if you are an app/game developer and work directly for a brand
Natalia, since you are working for The Fabulous app, do you have any other experiences on where to find content creators?
Natalia talks about creators/ influencers reaching out to the directly
Natalia talks about the “collaboration matrix” that she is using when working in Fabulous
Few words of what they test
Question to Natalia: which of this services works the best for you and why?
For us as an agency we unfortunately can’t count on people reaching out to us directly so we needed to find another solution
If you are an agency and you are struggling to find the right content creators and none of the previous sources works for you, you can become your own casting agency
In AppAgent we created our own casting call that we run as a campaign on tiktok
Thanks to that we were able to create our own database of Creators
Here you can see how our lovely Content Manager Annie made her callout
It’s a pro tip if you have tried different type of services and solutions we talked about already and it didn’t work for you. SO try running your own campaign!
We run this TikTok campaign for 3 weeks with a total spend of only $230
Around 200 people contacted us from all over the world
So total cost per 1 lead was around $1!
Here you can see how our Creators library looks like now
As I said before now we have around 100 qualified creators on our list
And next I will tell you how we managed to selected the right ones from all the leads we got
I think these are great learning that would also help you to select the right creators
Ok, so you managed to find the right source for talents/ content creators that could work for you
Similarly to us, we had our 200 contacts and needed to select the right creators for us
so now what? What are the next steps?
You need to choose the right people with who you can make a successful collaboration!
Here are some tips on how to pick the right content creators!
So first: You should know who will be representing your game/app best from the get-go.
The standard approach is that Creator should represent your target audience (think young male gamer for Mid-Core games, female, 25+ for Casual games, etc.)
The understanding of the target audience will help you quickly filter out creators that won’t fit for your target audience profile
Additionally, we always look for:
Creators with a strong online portfolio (TikTok/ Instagram account), we don’t care about the numbers of followers but for the quality of their content and how creative they are
Likable and relatable characters: well-spoken individuals with good energy
People who seem to be responsible and communicative (by simply sending check-in message and see if they replay you can predict how collaborative are they)
So to sum it up, here are 4 main features to look for when choosing your next content creator:
They represent your target audience (gender, age, language, occupation etc.)
They have a strong creative portfolio (check their TikTok/ Instagram account, this will give you an idea about their skills and how creative they really are)
Charismatic, well-spoken individuals with good energy: we are looking for relatable and likeable people
Easy to work with (responsible and communicative): even though it’s not easy to judge it without actually working with this person before you can already spot signs of slackers by their slow replays, not being able to deliver things that you ask them etc.
We also send questionnaire to our contacts (you can see how it looked like on this slide) with questions about their interest/ work experience/ what kind of filming set-up they have etc.
This together with manually checking their TikTok accounts to see what kind of content they make help us to reduce the number from 200 to around 100 qualified creators that are in our database
Question to Natalia: What are you looking for when choosing Content Creators for your UGCs?
Question to Natalia: are there any rules/ requirements (besides the standard such as gender/age/language) that you want your creators to follow?
Natalia’s slide
Ok, going back to the topic. I imagine at this point you managed to find the right people that would be perfect for your next UGC project. Congratulations!
Now you need to make it work!
For us the key to a fruitful collaboration is…
Having a detailed brief for Creators to follow:
Here is a quick look how our brief typically look like
In the beginning we try to include all the necessary information about the client with links to the app store and their social media, information about the type of footage we expect, footage specification and video reference
We also add a link to our Filming Guide (which I will show you in the moment)
The other part is the shot list where we show creators exactly what we want them to film, almost frame by frame
We add pictures and short description to each scene
Sometimes it also good to jump on a quick call with Creators in case they have any additional questions to speeds up the filming process and avoid mistakes
Depending on the project, I like to give Creators room to experiment and be “creative” so I usually ask them to record a few different takes: some of them following our script and others could be their own interpretation/ creative input
Questions to Natalia: How do you collaborate with Content Creators?
Do you prepare briefs or like to give creative freedom to your collaborators?
OK, few good tips for you!
Tip number 1: make sure that everything is clear and approved before the filming
We always make sure that the script we provided is approved by the client first
We also share the UGC brief with the client so they can see in detail how a video will look like
All of that in order to avoid needing to reach out to creators again to make changes in the footage, getting extra charged by a creator for a new recording, and extending the final delivery
Good tip number 2 is to always ask creators to provide you with raw, unedited footage
No matter if you ask Creators to provide you already edited video make sure that they will also send you raw footage/ unedited clips
Thanks to that you can also reuse the materia, make new edits and you don’t need to depend on creators
Natalia: how you usually work with creators? Do you make edits in-house or ask your creators to provide you edited footage?
Another tip, ask creators to send you more footage than you think you need
Ask them to record different openings with different type of hooks so you can make different variations of the master ad
To make it easier write the ideas for different opening/hooks in your brief that you will share with creators
Sometimes you might be surprised by the quality of the footage you will receive from the Creators
With our first UGC productions we run into issues with getting a low quality footage with many filming mistakes like a bad camera angles, bad lighting, even some issues with clothes and general aesthetic of the shots
You can ensure the footage quality and set standards before Creators press the record button by be very specific of what you expect and what are your standard
Natalia do you have similar experiences with not getting the footage you expected/ getting low quality footage?
Natalia do you have any other good tips on how to collaborate with talents?
Natalia slide
So based on our experience we decided to put together a short and simple filming guidebook that we share with our content creators
We include a link to it into UGC brief that they receive
Guidebook showcases some of the best and worst examples of UGC content
It's a short presentation that shows common mistakes and how to fix them
Here you can see some snapshots from the guidebook
We use visual examples of bad and good to make it as easy to understand as possible
Important part for us is a section where we show how we want our creators to show their mobile phone screen since it’s usually an important part to display the app or game usage
We also made a simplified version of the guidebook: UGC checklist
Even though some of these points may seem obvious I can assure you that sharing it with your Creators can save you a massive headache!
PS: You can also download it from our website, Nenad will share it with the link to it in the chat now
Natalia, and how to you ensure the quality of footage you are getting?
Natalia slide
Can you explain a bit more about each of these points?
Ok, so we got to the last part: UGC best practices
We won’t go through all of them cuz I think the general rules are pretty well known and easy to find so we will try to give you some other ideas that might be a bit less know
Natalia can you tell us about your best UGC practices?
Natalia’s section
Natalia can you tell us about other best practices such as reusing the footage? How do you do that in Fabulous?
Other best practices:
Stay on top of trends: UGCs are all about trends and fitting into current popular videos so stay up-to-date on the latest memes, challenges, and hashtags. Do your research before ideation!
Understand the platform: To create great UGC content, you need to understand the unique features and limitations of media such as TikTok. Your team (editors/ motion designers) should explore the app and get familiar with its tools and editing options If you work with a platform such as TikTok make sure that you create an authentic user experience when creating your videos: use the same type of editing, effects, transitions, and sounds that are available there. Don’t try to push your branding too much and use authentic TikTok elements instead (using your own font is a big no-no on TikTok)
Incorporate a call-to-action: Include a clear call-to-action in your UGC ad that encourages viewers to engage with your brand in some way, such as visiting your website, following your social media accounts, or making a purchase. Try to be network specific in term of calls-to-action (e.g. Install now for Facebook, Swipe up for Snap),
Test and optimize: Continuously test and optimize your UGC ads to see what works best for your audience and refine your strategy over time
And if you want to stay on top of the current UGC trends you can also subscribe to our UGC ADS library
We create the UGC Library with the best UGC examples for different games and apps categories.
We filter the content by the industry and we focus on showing the best ads from mobile marketing world
We update it regularly with new videos so you can subscribe that the newsletter and get some fresh UGC inspiration ideas straight to your inbox.
Go to AppAgent website to subscribe to our UGC newsletter!