Celebration of Sherlene's achievements at work

1. 1
PRESENTING
The
PORTFOLIO
SHERLENE LIAN HUI QIN

2. 2
ABOUT SHERLENE
2 Minutes Rule
Spirit of Excellence
Dedication
Life Principles
I focus on being proactive and taking action, and letting
things flow from there.
I’ll complete what I’ve started, and put in 110% effort into
every task, no matter how insignificant it may seem.
I always believe that hard work beats talent, even when
talent doesn’t work hard. If I want something, I simply
work for it. It’s that simple.

3. 33
FIELDS OF EXPERTISE | SKILLS
SOCIAL MEDIA
MARKETING
CONTENT
MARKETING -
BLOGGING
ACCOUNT
MANAGEMENT
PERFORMANCE
MEDIA
MARKETING –
SEO / SEM
PROJECT
MANAGEMENT
EVENTS
MANAGEMENT
EMAIL
MARKETING
DIGITAL MARKETING SKILLS
5.5 Years of Working Experience

4. 44
OTHERS
Certifications:
Google Analytics,
Google AdWords,
Mobile Sites
Video Editing:
Adobe Premiere
Pro CC
Email Marketing Tools:
IBM Marketing Cloud,
Mail Chimp
Languages:
English,
Mandarin,
Cantonese
CRM Tools:
Salesforce,
Microsoft Dynamics

5. 55
Work.
Here are some of my humble contributions over the course
of my career.

6. 66
Pocari Sweat
Over 6 months project to provide
an integrated 360 degree approach
to a consumer-focused digital
campaign across multiple
platforms..
Management of the account and
served as the main POC for all
engagements:
x Creative Execution
x Video Production
x Social Media Playbook
x Performance Media
(Programmatic, Paid Social)
x Influencer Marketing
Shot in Thailand.
Campaign Key Visual
Video Post – FB & IG Ad & Boosted Page Post
Programmatic Display (YouTube)

7. 77
Amway APAC, SG
Slideshows Production |
Social Media Analytics
Reporting
Tasked to develop monthly
social media analytics
reporting to help understand
market dynamics, audience
contexts and make informed
decisions about ongoing
social media strategy.
Provided deep-dive analysis
of active Facebook pages with
attempts to offer a full
overview of paid and organic
activity.

8. 88
Microsoft APAC, SG
Concurrently spearheaded 4 advertising campaigns over a period of 6
months.
x Women InCtrl
(Campaign to target Supermoms, Independent Creatives)
x Mobile Professionals
x Students Back to School
x Pushing Boundaries
(Campaign to target the creatives and architects)
Served as the main POC across all engagements –Video Production,
Creative Execution, Performance Media, Influencer Marketing.
Developed content calendars, influencers and social media posting briefs.
Shot in x2 markets – Thailand and Singapore.
Canvas Ad Carousel Ad
Women InCtrl Campaign

9. 99
SME Expo 2015
At Suntec Convention Centre – Exhibitor
Oversaw the entire development,
planning to execution of the booth.
Handled the logistics planning for the
event, facilitated coordination between
creative/project teams, including sending
out registration updates via email, booth
scheduling and staffing.
Outcome: Garnered rave feedback from
exhibitors and visitors alike on the
design/production of the booth; Gathered
quality leads from the exhibition.
3D Final Rendering

10. 1010
1-Altitude
Halloween Party & NYE
2014
Led the project
kickoff, and oversaw
both events’
conceptualization,
development to
execution phase.

11. 1111
Singapore Road Safety
Council (SRSC)
For Singapore Road Safety Month
2015.
Led the carnival as Public Relations
Manager, and handled all media
publicity plans, from Bus shelter
digital ads (20 locations), Radio
advertisement on 987FM and Yes 933
stations to Guerrilla marketing across
4 shopping malls over 2 weekends.
Coordinated the backstage logistics for
the opening ceremony launch.
Acted as the single POC for external
vendors - Emcee, Performers,
Photographers/Videographers.

12. 1212
Marketing
Collaterals
Worked alongside the
creative team to develop and
produce communication
materials such as media kit &
corporate brochures.

13. 1313
Email Marketing
Grew and nurtured the email master
database.
Managed the development, execution
and performance tracking of email
marketing campaigns.
Provided insights and performed
regular optimization to improve email
marketing metrics.
A/B Testing involved.

14. 1414
Email: sherlenelian@gmail.com
Mobile: (65) 9006 2328
CONTACT ME
HELLO