Modelo de negocio trotalo

1. Building dream adventures

2. Colombia is one of the hottest
destinations on 2017, but challenges
faced by travelers and operators puts
this great market opportunity at risk

3. Market Challenges
Operators
Regulatory:
● Costs and process to be legally compliant are a
barrier for local adventure operators
Operational:
● Low access to technology
● No modern payment options
● Inability to scale business
Commercial:
● No marketing tools
● Inefficient commercial strategy
● Lack of professional resources
Travelers
Safety:
● No guarantees on guides quality
● Few insurance options offered by operators
● Little help during expeditions
● Scams
Access:
● No adventure specialized information
● Language and currency barriers
● Unreliable communication

4. First step: Colombia, the next adventure tourism
world power!
* Foreign tourism grew 43.1% between january and april

5. Market Opportunity
5.7 Billion USD
Global tourism value in
2016
1.98 million
Travelers to Colombia 2017
15.4 thousand
Adventure related operators
● Colombian adventure travel market underperforming
● Regulatory challenges put many businesses at risk
● Businesses lack efficient IT and financial tools
Success relies on providing the tools and support that local
adventure operators lacks to seize the Colombian market

6. Amazing adventure travel experiences at your fingertips!
Traveler’s AppOperator’s App
Complete technical and operational platform
Quality Control Regulatory complianceFinancial and operational Tools
The best adventure marketplace in Latam
Curated exclusive adventuresTravel assistance Booking and payments
Click the
images to
view the
prototypes

7. How do we win?
We cross the barrier
of connecting and
engage with locals to
foster adventure
travel
Measure local
adventure operator
performance
Improve
capabilities using
Trotalo’s
technology
Improve
performance with
marketing and
quality tools

8. What makes us different?
We believe that sustainable adventure
travel can only be developed through
direct intervention based on
technology, thus, we go beyond
connecting, and engage with tools and
services critical for business to
guarantee the best possible
experiences

9. Core activities
Trotalo is grounded on
establishing win-win
relationships with local
operators.
Operations
Financial and business technologies*Adventure design and marketing
● Engagement of new adventures
● Operation monitoring and control
● Customer care and assistance
● SaaS specialized in adventure travel
● Regulatory compliance
● Operational support
● Marketing development
● Tourism product design
● Create new adventures
* Financial and business services are provided with strategic partner

10. Traction strategy
Physically active tourist between
18~45 years
Local Adventure Operators in
Colombian towns
Adventure spots near major Colombian citiesMain US adventure cities and influencers
Strategic touristic hubs in Bogota and
Medellin
Adventure leaders and guides
1. Identify
2. EngageOpinion leaders, major hostels and language
schools
Best local operators and guides
3. Promote
Social media content through partners and
major US adventure cities
Seize local’s social media presence and
generate content through them
4. Sale
Professional adventure races to launch spots and generate media traction
Special packages for partner hostels and language academies

11. Scaling - up model
Phase 1
- IT platform and marketing services
- Quality control and travel assistance
Phase 2
- Adventure development
Phase 3
Adventure Travel specialized SaaS
Growth to Peru and Ecuador
Intermediation model, Traveler pays 10% +
insurances and operators 3% + value added
services
EXCLUSIVE destinations owned by Trotalo and
operated by locals, Travelers pays 15% and
destinations generate 20% margin
Specialized Saas adventure travel suite including
regulatory financial and operative services.

12. Total Sales
Operational Cost
First year projections
Revenue

13. Three year projection
Break Even
Phase 1
Phase 2
Phase 3
Month

14. Pre-Seed
stage
Convertible Notes
20% discount
8% interest
500K USD CAP
30K
Launch and reach
100 sales
Accelerators and
government funds
Seed stage
60K
(6 months)
Established in
Colombian market
Accelerators,
government funds
and external
investors
A Series
+500K
International
Expansion
Investment plan

15. ● Launch beta 1.0 in Suesca,
20 August 2017
● Start operational phase
● +500 users by October ‘17
● Raise $90K USD by Jan ‘18
Goals
Status
MVP-development
● Prototypes built
● Operator app 1.0 in test
● Travelers app in dev
● Business model validation
underway

16. July 2017
● Trotalo 0.1
● 10 operators
● Local network of adventures
● Develop commercial strategy
● ~100 activities connected
Sept 2017
Nov 2017
● Automated engagement
process
● +100 operators
● +300 adventures
● +30 exclusive adventures
● ~500 activities connected
January 2018
● Trotalo 2.0
● International launch
● 1000+ adventures
booked via the platform
Jul Aug Sept Oct Nov Dec Ene Feb Mar
Execution plan
● Operator app in beta testing
● MVP in construction
● 3 advisors engaged, pending marketing
and operations advisor
● Engage Operations Partner and COO
● Engage Marketing partner
● Published landing web page
● Trotalo 1.0
● Payments features
● Improve commercial strategy
● +50 operators
Milestones to date:

17. The Team
Lorena Herrera
Professional human
resources manager with
+8 experience in
various industries
CHR
Wilmar Ibarguen
Senior self taught
web developer
focused on creating
cutting edges
technologies
SR DEV
Product development
and tech expert with
+12 years experience
in various industries
Camilo Casadiego
CEO
Adriana Luque
Ecologist and
adventure travel
operations manager
with +8 years of
specific experience
Tourism consultant

18. Tyler Borders
Agile evangelist
skilled in building and
leading
cross-functional,
reliable and happy
teams
Advisors Board
Vance Reavie
Growth and development
through focusing on how
internet technologies
can improve and grow
businesses
Cristian Villamizar
Leader of the most
promising lean back
office service for
small businesses in
Colombia

19. We are currently looking for
advisors and investors, let us
know if you want more
information! Lorena.herrera@qentek.com
Camilo.casadiego@qentek.com