You can’t afford to ignore the Internet of Things. But, do you know how your company will need to change to get beyond prototypes and proofs-of-concepts, to deliver smart, connected products to market? How do you get the expertise needed to handle the extra complexity? How do you budget for and manage IoT projects? There is no simple roadmap for building successful IoT products; so, how do you get up to speed on what your company will need to deliver? Room 5 CEO Patrick Mahaffey explains what IoT means for your company and how to handle the disruption that it brings. Patrick covers what Room 5 has learned from working with clients like Intel, Amazon, Samsung, Sony, and BMW on what it takes to successfully implement smart, connected devices and what you will need to create an organization that can also deliver those devices.

1. Room 5 Proprietary
Co-Creation
The hidden disruption in IoT
Questions?
post in question panel tweet to #room5iot email karen.mills@room5.com
Welcome to our IoT executive webinar

2. 2
About Patrick Mahaffey
• Track record of building successful
commercial products
• CIO Value Award,
• Stevie Award
• Mortgage Technology 10x Award
• Led the most award winning consulting
group in the history of AI

3. 3
embedded &
wireless
graphics
UX/UI
Tactel AB founded
in Malmo, Sweden
1995
Tactel opens first US
office in San Diego
20072005
Tactel AB acquires
Southend Studios
2009
Tactel receives
first external
capital
Tactel US becomes
independent subsidiary
2011 2013
Tactel US becomes
Room 5
Incorporated
multimedia
android
IoT
Smart
connected
products
smart
phones
iOS
windows
phones
About Room 5

4. Real Engineering
for the Internet of Things

5. $19,000,000,000,000
Value Creation
$10,000,000,000,000
Industrial Internet
50,000,000,000
Connected devices
2020

6. http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

7. http://www.gartner.com/newsroom/id/2819918

8. Just because we are in a hype cycle does not mean real disruption is not occurring.

9. Smart, connected products vs. the IoT

10. http://snarketing2dot0.com/2014/05/14/speed-bumps-on-the-path-to-payments-disruption/

13. Current Market Leaders
• Often bend and press metal for a living
• Do not design or manufacture
advanced electronics, much less smart,
connected products
• Are waiting for leaders to emerge in
the space to grow capability by
acquisition

14. Case Study
Building a truly smart and connected lock

15. The bulk of today’s locks can be simply described with a line drawing and
are manufactured by traditional manufacturers who specialize in stamping and
bending metal.

16. Explosive Complexity
If building a lock is a line drawing Building a “smart” lock is a multi-
dimensional sphere

17. Smart phone on a door
When the Goji team began building out the production version of the lock, they
discovered that the required skills were much more extensive than they had
imagined.
The smart lock they envisioned was no more or less than a smart phone on a
door

18. Problem Statement
Building a smart, connected product is extremely difficult and requires deep
technical expertise and experience in virtually every design discipline (industrial,
hardware, embedded, user experience, mobile, cloud, image processing, etc)
How do you go about putting together a high performance team to quickly and
effectively bring your product to market?

19. The traditional way
Build a Team
Critical expertise kept in-house
Greater control
Outsource
Time to market
Cost

20. Co-Creation: The third way

21. Radical Collaboration

22. Radical collaboration can*:
• Accelerate your time to market
• Reduce your risk
• Reduce your cost
* (ask me how)

23. I built a smart, connected product in one week!
One weird trick for project success!
Consulting firms hate me!

24. It’s the Use Case Stupid!

25. Lead with U/X

26. Then define your architecture and your team

27. • Be clear and honest about what is in your power zone
• Then find the best partners available to fill in the gaps

28. Eight Steps To Co-Creating Success
1. Hire intact teams when possible
2. Realize that supply chain and partner management is not best played as
a zero sum game
3. Collaborative intention
4. Truthfulness
5. Accountability
6. Awareness
7. Problem solving
8. Create a contractual vehicle that supports the previous seven steps

29. Life Pro Tip:
Complex does not have to be complicated
http://explodingdog.com/title/itsonlycomplicatedwhenyoumakeitcomplicated.html

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Q & A

32. 32
• Feedback via survey
• Questions or
• Schedule a 1:1 strategy session with Patrick Mahaffey, CEO or
• Use case development with Erik Ljung, CTO
contact Karen Mills: karen.mills@room5.com, 760-585 9562
Next Steps

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Our clients