The document discusses the role of creativity in a data-driven world, highlighting innovative storytelling through technology and analytics. It outlines five practices for modern marketers to enhance creativity, including questioning conventions and synthesizing diverse perspectives. Additionally, it emphasizes the importance of creative constraints and contextual awareness in marketing.

1. Leaps of Imagination: Creativity in a
Data and Process Driven World
Gerry Murray
IDC CMO Advisory
gmurray@idc.com
@murray_gerry

2. The ingenious use of tech and data to create new
forms of storytelling and captivating audiences
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Data & AnalyticsTechnology Creativity

3. Vectors of innovation
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Return
Time
Analytics
Technology

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6. $33,522.25
$25,343.25 $12.310.25 $9,345.25 $8,523.50

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8. The Art of ReframingBest
Best Worst

9. The Art of ReframingBest

10. The 5 practices for creative modern marketers
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11. 1. Question Convention
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12. 2. Synthesize Perspectives
γεια σας
您好
‫שלום‬
hola
cześć
hello

13. 3. Creative Constraints

14. 4. Think outside the toolbox
Live event
TV
Painting
Social
Mobile
Virtual reality
Internet of Things
Edibles?Wearables

15. 5. Cadence and context

16. 6. Naming (bonus!)
you named me
WHAT!?

17. Make Moon Shots
Standard Operating Procedure
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18. Gerry Murray
IDC CMO Advisory
gmurray@idc.com
18