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3 Strategies to Accelerate Creative Processes with DAM

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At trend-driven product companies, new product development predicts success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts: the tangled web of the product development process.

This webinar explores strategies to turbocharge your product creative process, enabling your organization to:

- Accelerate product introduction to grow market share

- Identify and create opportunities in product design, development, and go-to-market process

- Streamline and accelerate product development to deliver real results

Published in: Technology
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3 Strategies to Accelerate Creative Processes with DAM

  1. 1. Sponsored by Derick Deleo VP Solution Consulting Nuxeo Moderator: David Lipsey Global Chair of Henry Stewart DAM Conferences 3 Strategies to Accelerate your Product Creative Process Tuesday October 22, 2019 Lisa McIntyre Product Manager Nuxeo
  2. 2. 3Strategies toAccelerate your Product Creative Process
  3. 3. 3 Intrend-drivenmarkets, fast product introduction drivesresults
  4. 4. LululemonvsLBrands: theimportanceofnew productintroduction Lululemon1 Created athleisure segment; designs own fabrics “Feed the core with more innovation and test and learn into new categories and build out.” – CEO “Where we innovate in fabric, function and technical performance, it opens avenues for growth.” –COO Consistent 50%+ gross margins +151% -78%LBrands2 Lululemon vs L Brands stock performanceSept2016 - Aug20193 Customers unimpressed by new products Excess merchandise leads to extending sales, hurting margins “significantly” 1 Lululemon Q119 earnings call ; investor day , Forbes 2 Forbes, 3 Yahoo Finance, excluding dividend reinvestment NUXEO CONFIDENTIAL
  5. 5. NestlévsKraft:theimportance ofproductintroduction Nestlé1 “We had to up our game [to deliver] a constant flow of new products…no different from any startup.” – CEO Accelerated product launch process: 3 years à 9 months CEO’s #1 priority: “Speed, speed, speed.” +42% -71% ComparativestockperformanceSept2016 - Aug20193 Kraft2 “Don’t see evidence of significant product innovation… Kraft has lagged its peers in delivering strong, revolutionary innovations with a material impact.” – Credit Suisse analyst Q4 2018: $15B impairment charge of Kraft & Oscar Meyer, fired CEO 1 Barron’s 2 CNBC & Food Business News 3 Yahoo Finance, excluding dividend reinvestment Over the past decade, the top 20 percent [of fashion companies] have delivered all of the industry’s economic profit. Top performers make speed to market a top priority.
  6. 6. NUXEO CONFIDENTIAL ProductCreativeLifecycleManagement Plan/Design/Develop Market Creative steps Produce& DeliverSell-in Data exchange Materials & Fabric Development & Library (aka Testing/Formulation) Digital sell-in Sell-in Traditional Product Design: creative + technical documents Digital Product Design Materials/Swatches Library + Design tools Sample Production Packaging & in-store display development Photostudio/Photoshoot Campaign Creative Development (Lifestyle shoots/ads…) Manufacturing PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM WCM Campaign Mgt SMM Proj Mgt MRM ecomm CRM Contact center Content Hub Product knowledge base for support / sales reps Retail portal Marketing & advertising campaigns
  7. 7. How doyou accelerate new product introduction?
  8. 8. StrategiestoTurbocharge Optimize a single process Tie processes together Deeper integration of process 9
  9. 9. Optimizea singleprocess 10
  10. 10. NUXEO CONFIDENTIAL ProductCreativeLifecycleManagement Plan/Design/Develop Market Creative steps Produce& DeliverSell-in Data exchange Materials & Fabric Development & Library (aka Testing/Formulation) Digital sell-in Sell-in Traditional Product Design: creative + technical documents Digital Product Design Materials/Swatches Library + Design tools Sample Production Packaging & in-store display development Photostudio/Photoshoot Campaign Creative Development (Lifestyle shoots/ads…) Manufacturing PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM WCM Campaign Mgt SMM Proj Mgt MRM ecomm CRM Contact center Content Hub Product knowledge base for support / sales reps Retail portal Marketing & advertising campaigns
  11. 11. 12 Materials/textures libraries Materials hard to find 3D texture maps and other types of complex formats Stored in different systems, with low visibility/connectivity between silos Imagine the power ofseeing the downstreamimpacts ofprevious design choices — or being able to instantly determine when a component is temporarily or permanently unavailable due to supply chain issues
  12. 12. M AT E R I A L S P R O C E S S
  13. 13. 14 Materials as complex objects stored for others to access
  14. 14. Tiemultiple processes together 15
  15. 15. NUXEO CONFIDENTIAL ProductCreativeLifecycleManagement Plan/Design/Develop Market Creative steps Produce& DeliverSell-in Data exchange Materials & Fabric Development & Library (aka Testing/Formulation) Digital sell-in Sell-in Traditional Product Design: creative + technical documents Digital Product Design Materials/Swatches Library + Design tools Sample Production Packaging & in-store display development Photostudio/Photoshoot Campaign Creative Development (Lifestyle shoots/ads…) Manufacturing PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM WCM Campaign Mgt SMM Proj Mgt MRM ecomm CRM Contact center Content Hub Product knowledge base for support / sales reps Retail portal Marketing & advertising campaigns
  16. 16. 17 Materialslibrary+designand prototyping Designs are more accurate Digital prototyping/buy in Relevant inventory information Use common DAM capabilities
  17. 17. M AT E R I A L S / D E S I G N / P R O T O T Y P I N G
  18. 18. 19
  19. 19. Deeper integrationof processes 20
  20. 20. NUXEO CONFIDENTIAL ProductCreativeLifecycleManagement Plan/Design/Develop Market Creative steps Produce& DeliverSell-in Data exchange Materials & Fabric Development & Library (aka Testing/Formulation) Digital sell-in Sell-in Traditional Product Design: creative + technical documents Digital Product Design Materials/Swatches Library + Design tools Sample Production Packaging & in-store display development Photostudio/Photoshoot Campaign Creative Development (Lifestyle shoots/ads…) Manufacturing PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM PIM/PLM WCM Campaign Mgt SMM Proj Mgt MRM ecomm CRM Contact center Content Hub Product knowledge base for support / sales reps Retail portal Marketing & advertising campaigns
  21. 21. 22 Addcontextatall points Integrations with data as objects Downstream usage of relevant info Contextual data points of creation Historical insight for post release
  22. 22. 23Enriched “Talent” Information
  23. 23. 24 Connected Product information
  24. 24. 25 Combined information for downstream assets
  25. 25. Questions? EventsProfessional Journals Online Lectures More from Henry Stewart
  26. 26. 27

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