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Hardware Startups
The Big Picture and Lessons Learned
Greg Fisher
Founder, BSG
www.linkedin.com/in/gregfisher
Hardware Startup =
A startup whose aim is to take a
physical product to full scale production
Turnkey Manufacturing in China
for Hardware Startups
www.berkeleysg.com
Act as your Chief Operating Officer
www.berkeleysg.com
From DFM to Qualified Product
shipped to your Warehouse
www.berkeleysg.com
Worked with 700+ Startups
www.berkeleysg.com
www.berkeleysg.com
Building a Global Hardware Community
www.berkeleysg.com
State of the Market
Global Leader Interest
President Obama held the first
ever White House Maker Faire in 2014
He aims to:
• Help makers launc...
Global Leader Interest
Premier Li Keqiang of China visiting
A maker space in Shenzen
He stressed the importance of
Innovat...
Major Players in Hardware
Intel and Apple have been making big plays recently
in the Hardware and Wearable Tech Space
• Ac...
Hardware is a Growing Market
Global Wearable's Revenue & Forecast ($bn)
Crowdfunding Spotlight
Crowdfunding Dollars Raised Q1 2015
Crowdfunding Spotlight
Coolest Cooler raised
$11 Million on Kickstarter
Prynt Case raised
$1 Million on Kickstarter
www.berkeleysg.com
Hardware is Hard
Hardware is Hard
First, there is
IDEATION
Hardware is Hard
Design
Engineering
Prototyping
Funding
Market Validation
Tooling
Manufacturing
Quality Control
Hardware is Hard
Packaging
Safety
Durability
Intellectual Property
Certifications
Shipping
Fulfillment
Branding
Hardware is Hard
Distribution
Retail
Customer Service
Returns
www.berkeleysg.com
The Bigger Picture
“Rework or redo only,
there is no try”
Hardware Startup Success
Marketing
Design Funding
Manufacturing
Build the Right Team
www.berkeleysg.com
Tools and Resources
Events for Hardware Startups
www.meetup.com/East-Bay-Hardware-Startup/
http://solidcon.com/internet-of-things-2015 http://...
Events for Hardware Startups
http://makercon.com/
www.wearableworld.com http://techcrunch.com/events/disrupt-sf-2015/
Online Communities
www.hardwaremassive.com www.hf.cx
www.hacketser.iowww.hackaday.com
Incubators and Accelerators
www.highway1.io
www.lemnoslabs.com www.haxlr8r.com
www.tandemcapital.com
Crowdfunding
www.indiegogo.com
www.angelist.com www.kickstarter.com
Distribution Channels
www.globalsourcesdirect.com
www.trycelery.com
www.tindie.com
www.grandst.com
www.shipwire.com
Fulfillment Houses
www.amazon.com/fulfillment
www.berkeleysg.com
Hardware is Getting Easier
The Bottle
Be Ready to Pivot
Throw Motion
Complex Products
Take Time
Tappur Drumpants
Be prepared for manufacturing
Modify Watches
Consider customization
And B2B
Niche markets
Are great for startups
Brite Tap
www.berkeleysg.com
The Hardware Revolution is Happening
Hardware Massive
www.hardwaremassive.com
Sign up at
Hardware Massive is an exciting new platform that allows everyone in t...
Thank You!
Connect with me
Greg Fisher
www.linkedin.com/in/gregfisherbsg
Twitter: @berkeleysg
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How to Run a Hardware Startup

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How to Run a Hardware Startup

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How to Run a Hardware Startup

  1. 1. Hardware Startups The Big Picture and Lessons Learned Greg Fisher Founder, BSG www.linkedin.com/in/gregfisher
  2. 2. Hardware Startup = A startup whose aim is to take a physical product to full scale production
  3. 3. Turnkey Manufacturing in China for Hardware Startups www.berkeleysg.com
  4. 4. Act as your Chief Operating Officer www.berkeleysg.com
  5. 5. From DFM to Qualified Product shipped to your Warehouse www.berkeleysg.com
  6. 6. Worked with 700+ Startups www.berkeleysg.com
  7. 7. www.berkeleysg.com Building a Global Hardware Community
  8. 8. www.berkeleysg.com State of the Market
  9. 9. Global Leader Interest President Obama held the first ever White House Maker Faire in 2014 He aims to: • Help makers launch new business to create jobs • Expand the number of students to have opportunity to become makers • Challenge Makers to tackle our most pressing problems
  10. 10. Global Leader Interest Premier Li Keqiang of China visiting A maker space in Shenzen He stressed the importance of Innovation on the development of the Chinese Economy
  11. 11. Major Players in Hardware Intel and Apple have been making big plays recently in the Hardware and Wearable Tech Space • Acquired Basis Science • Collaborated with with Opening Ceremony and Fossil on multiple wearable devices • Launched Curie its Wearable Platform • Acquired Beats for $3 Billion • Recently launched the Apple Watch
  12. 12. Hardware is a Growing Market Global Wearable's Revenue & Forecast ($bn)
  13. 13. Crowdfunding Spotlight Crowdfunding Dollars Raised Q1 2015
  14. 14. Crowdfunding Spotlight Coolest Cooler raised $11 Million on Kickstarter Prynt Case raised $1 Million on Kickstarter
  15. 15. www.berkeleysg.com Hardware is Hard
  16. 16. Hardware is Hard First, there is IDEATION
  17. 17. Hardware is Hard Design Engineering Prototyping Funding Market Validation Tooling Manufacturing Quality Control
  18. 18. Hardware is Hard Packaging Safety Durability Intellectual Property Certifications Shipping Fulfillment Branding
  19. 19. Hardware is Hard Distribution Retail Customer Service Returns
  20. 20. www.berkeleysg.com The Bigger Picture
  21. 21. “Rework or redo only, there is no try”
  22. 22. Hardware Startup Success Marketing Design Funding Manufacturing
  23. 23. Build the Right Team
  24. 24. www.berkeleysg.com Tools and Resources
  25. 25. Events for Hardware Startups www.meetup.com/East-Bay-Hardware-Startup/ http://solidcon.com/internet-of-things-2015 http://www.hardwarecon.com/
  26. 26. Events for Hardware Startups http://makercon.com/ www.wearableworld.com http://techcrunch.com/events/disrupt-sf-2015/
  27. 27. Online Communities www.hardwaremassive.com www.hf.cx www.hacketser.iowww.hackaday.com
  28. 28. Incubators and Accelerators www.highway1.io www.lemnoslabs.com www.haxlr8r.com www.tandemcapital.com
  29. 29. Crowdfunding www.indiegogo.com www.angelist.com www.kickstarter.com
  30. 30. Distribution Channels www.globalsourcesdirect.com www.trycelery.com www.tindie.com www.grandst.com
  31. 31. www.shipwire.com Fulfillment Houses www.amazon.com/fulfillment
  32. 32. www.berkeleysg.com Hardware is Getting Easier
  33. 33. The Bottle Be Ready to Pivot
  34. 34. Throw Motion Complex Products Take Time
  35. 35. Tappur Drumpants Be prepared for manufacturing
  36. 36. Modify Watches Consider customization And B2B
  37. 37. Niche markets Are great for startups Brite Tap
  38. 38. www.berkeleysg.com The Hardware Revolution is Happening
  39. 39. Hardware Massive www.hardwaremassive.com Sign up at Hardware Massive is an exciting new platform that allows everyone in the hardware ecosystem to meet, learn and collaborate at events all around the world. Find a chapter near you on our chapters map or apply to start a chapter.
  40. 40. Thank You! Connect with me Greg Fisher www.linkedin.com/in/gregfisherbsg Twitter: @berkeleysg

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