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Affecto Forum 2015 - Mikko Eerola (Affecto)

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Affecto
Affecto

Mikko Eerola's presentation at Affecto Forum 2015.

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Mikko Eerola @tulensrma ManagingDirector,B2CIndustries Affecto
89 % of business leaders believe that Customer Experience will be their primary basis for competition by 2016
If this, then …
⚡️
Magic.
Building agreatomnichannel Customer Experience in 4 easysteps
Stepone: Getto knowyourcustomer
Step two: Takeadvantageof the ultimatecookie in thepocket
Step three: Bepersonaland providevalue in every interaction
We push when we think we don’t have the user’s attention (Alfred Lui)
Step four: Feel empathy
“Close your eyes and pretend you’re human” Stewart Butterfield CEO, Slack
1. Knowyourcustomer360° 2. Mobile= ultimatecookie 3. Bepersonaland relevant 4. Feel empathy
Big Data Cloud Computing PredictiveAnalytics MachineLearning Application Development ExperienceDesign
Magic. Applied.

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Affecto Forum 2015 - Mikko Eerola (Affecto)

Editor's Notes

  1. Jos edellämainittu on totta, niin miksi…
  2. …arkemme sitten on täynnä huonoja asiakaskokemuksia, jotka saavat meidät tuntemaan etteivät yritykset, joiden asiakkaita olemme, edes yrittäisi
  3. Tuskin kyse on pahuudesta, tahdosta tuottaa huonoja kokemuksia asiakkaille
  4. Kuten Julius sanoi avauspuheenvuorossaan: mikä tahansa riittävän edistynyt teknologia lähestyy taikuutta Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke
  5. Nest
  6. Whirlpool Works with Nest
  7. Disney Magic Band: huvipuistossa hahmot kutsuvat lasta nimeltä
  8. Disney Magic Band: huvipuistossa hahmot kutsuvat lasta nimeltä
  9. Tämä pitää sanoa nopeammin