3. AIM
Change the behaviour of students towards issues
surrounding cybersecurity
Instil and confront students with the fear of being hacked
through a shocking and fearful approach.
We want to interact with students through our campaign
instead of relying on students to find the information
themselves.
5. INSIGHTS
Students are afraid of other people looking at their
personal information
They tend to give their information out when there’s an
incentive (e.g. Discounts, online lucky draws, online
competitions)
They usually use the same password for everything
6. POINT OF
DIFFERENCE
It has a fear-based approach. A sense of alertness.
Appealing artefacts, such as the moving posters, ambient
ads and videos interupting tutorials.
