As communication evolves and technology thrives, so does our behaviour. More and more we as individuals are our own brands.

1. A Brand is what a Brand...
D0ES, VALUES, SELLS!

2. Hi I am Charlie,
a millennial, a T shaped individual,
communications maven and...
TV Producer
Content producer
strategic planing
Brand Strategist
Digital Curator
Digital Strategist
Communication

3. A Brand
Carlos Monteiro a.k.a.. Charlie
That lives in an ecosystem
Advertising, Marketing and Communications industry
Sells Services
Brand Curation, Brand strategy
Values and practices
Creativity, strategy
And can be found on an internet near you
e-mail. carlosmonteiro@me.com
Twitter: @charliemonteiro
website: about.me/charliemonteiro

4. source: www.nickoberg.com

5. FACT:
We are more connected than ever.
Blame it on technology/devices!
source: percolate/ Content marketing report

6. FACT:
The biggest companies of our time,
are social and mobile based
source: percolate/ Content marketing report

7. FACT:
Social networks,
reach billions across the globe.
source: percolate/ Content marketing report

8. With that said,
what do this facts mean
for brands and companies?

9. A Brand is what a Brand...
Does.
Values
Sells.
New environments,
New tools, New opportunities,
New consumers and above all
a pivot in the communication model

10. A Brand is what a Brand...
Does.
Values
Sells.
Future is on the next corner,
just as the next communication trend!

11. Digital Darwinism is upon us,
the ability to adapt and survive is key.
You don’t have to do the next big thing,
you have to know it, work it and excel in it.

12. A Brand is what a Brand...
Does.
The Challenge is,
Values
Choosing the right door for the right house.
Sells.

13. A Brand is what a Brand...
Does.
Values
Sells.
In other words,
It takes 2 to Tango, i.e. communicate, sell, relate to.

14. A Brand is what a Brand...
Does.
Values
Sells.
And communication today, is a 2 way to many Street.

15. There are many ways, tools, technologies,
to reach your goals. source:: www.aquaparkqatar.com

16. A Brand is what a Brand...
Does,Values,
Context, influence,
purpose, reach and
relevance.
Combined, mixed or
embedded with
disruption
will take you places.

17. All these concepts,
only work based on relationships.
And relationships are made of emotions.
To have, to feel or create emotions, you must,
be human!

18. 0n todays communication realm,
people, companies and brands
A Brand is what a Brand...
humanise their behaviour and language.
Does.
Values
Sells.
they adapted to their context.
I.e. they started listening and joined the
conversation.

19. click the image for video.
Acting and reacting.
Building scenarios and experiences.

20. Telling meaningful, emotional
stories with a purpose!
click the images for video.

21. Using Company value/mission
as an asset

22. A Brand is what a Brand...
Does.
Values
Sells.
So what does this all mean?

23. A Brand is what a Brand...
Does.
Values
Technology, evolution & disruptSioenlls.
transformed communication.
You can build an audience
You can lead a community
You as an individual are a brand

24. And Like any brand,
you are scrutinised.
everything you
do, sell or value,
comes back to you!
http://images.fanpop.com/images/image_uploads/Homer-Brain-X-Ray-the-simpsons-60337_1024_768.jpg

25. A Brand is what a Brand...
Does.
Values
Sells.
Hate the player
Not The Game!
Transparency,honesty, purpose, context,
meaning, relevance and utility.
All of the above are accountable for your
Digital, social and disruptive Survival

26. An individual,
as brand of a brand
http://funnynamesblog.files.wordpress.com/2012/08/marc-by-marc-jacobs-bag-label.jpg
http://thestyleofthecase.files.wordpress.com/2013/10/marc-jacobs-illustration.jpg

27. brand as porpose
http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg

28. http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg
brand as a (product) disruption
The Cronut
image source:https://www.flickr.com/people/ccho/

29. Want to know more?
Questions or comments?
tweet me @charliemonteiro
or drop some lines carlosmonteiro@me.com