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A Brand is what a Brand... 
D0ES, VALUES, SELLS!
Hi I am Charlie, 
a millennial, a T shaped individual, 
communications maven and... 
TV Producer 
Content producer 
strategic planing 
Brand Strategist 
Digital Curator 
Digital Strategist 
Communication
A Brand 
Carlos Monteiro a.k.a.. Charlie 
That lives in an ecosystem 
Advertising, Marketing and Communications industry 
Sells Services 
Brand Curation, Brand strategy 
Values and practices 
Creativity, strategy 
And can be found on an internet near you 
e-mail. carlosmonteiro@me.com 
Twitter: @charliemonteiro 
website: about.me/charliemonteiro
source: www.nickoberg.com
FACT: 
We are more connected than ever. 
Blame it on technology/devices! 
source: percolate/ Content marketing report
FACT: 
The biggest companies of our time, 
are social and mobile based 
source: percolate/ Content marketing report
FACT: 
Social networks, 
reach billions across the globe. 
source: percolate/ Content marketing report
With that said, 
what do this facts mean 
for brands and companies?
A Brand is what a Brand... 
Does. 
Values 
Sells. 
New environments, 
New tools, New opportunities, 
New consumers and above all 
a pivot in the communication model
A Brand is what a Brand... 
Does. 
Values 
Sells. 
Future is on the next corner, 
just as the next communication trend!
Digital Darwinism is upon us, 
the ability to adapt and survive is key. 
You don’t have to do the next big thing, 
you have to know it, work it and excel in it.
A Brand is what a Brand... 
Does. 
The Challenge is, 
Values 
Choosing the right door for the right house. 
Sells.
A Brand is what a Brand... 
Does. 
Values 
Sells. 
In other words, 
It takes 2 to Tango, i.e. communicate, sell, relate to.
A Brand is what a Brand... 
Does. 
Values 
Sells. 
And communication today, is a 2 way to many Street.
There are many ways, tools, technologies, 
to reach your goals. source:: www.aquaparkqatar.com
A Brand is what a Brand... 
Does,Values, 
Context, influence, 
purpose, reach and 
relevance. 
Combined, mixed or 
embedded with 
disruption 
will take you places.
All these concepts, 
only work based on relationships. 
And relationships are made of emotions. 
To have, to feel or create emotions, you must, 
be human!
0n todays communication realm, 
people, companies and brands 
A Brand is what a Brand... 
humanise their behaviour and language. 
Does. 
Values 
Sells. 
they adapted to their context. 
I.e. they started listening and joined the 
conversation.
click the image for video. 
Acting and reacting. 
Building scenarios and experiences.
Telling meaningful, emotional 
stories with a purpose! 
click the images for video.
Using Company value/mission 
as an asset
A Brand is what a Brand... 
Does. 
Values 
Sells. 
So what does this all mean?
A Brand is what a Brand... 
Does. 
Values 
Technology, evolution & disruptSioenlls. 
transformed communication. 
You can build an audience 
You can lead a community 
You as an individual are a brand
And Like any brand, 
you are scrutinised. 
everything you 
do, sell or value, 
comes back to you! 
http://images.fanpop.com/images/image_uploads/Homer-Brain-X-Ray-the-simpsons-60337_1024_768.jpg
A Brand is what a Brand... 
Does. 
Values 
Sells. 
Hate the player 
Not The Game! 
Transparency,honesty, purpose, context, 
meaning, relevance and utility. 
All of the above are accountable for your 
Digital, social and disruptive Survival
An individual, 
as brand of a brand 
http://funnynamesblog.files.wordpress.com/2012/08/marc-by-marc-jacobs-bag-label.jpg 
http://thestyleofthecase.files.wordpress.com/2013/10/marc-jacobs-illustration.jpg
brand as porpose 
http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg
http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg 
brand as a (product) disruption 
The Cronut 
image source:https://www.flickr.com/people/ccho/
Want to know more? 
Questions or comments? 
tweet me @charliemonteiro 
or drop some lines carlosmonteiro@me.com

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A brand is what a brand does, sells, values.

  • 1. A Brand is what a Brand... D0ES, VALUES, SELLS!
  • 2. Hi I am Charlie, a millennial, a T shaped individual, communications maven and... TV Producer Content producer strategic planing Brand Strategist Digital Curator Digital Strategist Communication
  • 3. A Brand Carlos Monteiro a.k.a.. Charlie That lives in an ecosystem Advertising, Marketing and Communications industry Sells Services Brand Curation, Brand strategy Values and practices Creativity, strategy And can be found on an internet near you e-mail. carlosmonteiro@me.com Twitter: @charliemonteiro website: about.me/charliemonteiro
  • 5. FACT: We are more connected than ever. Blame it on technology/devices! source: percolate/ Content marketing report
  • 6. FACT: The biggest companies of our time, are social and mobile based source: percolate/ Content marketing report
  • 7. FACT: Social networks, reach billions across the globe. source: percolate/ Content marketing report
  • 8. With that said, what do this facts mean for brands and companies?
  • 9. A Brand is what a Brand... Does. Values Sells. New environments, New tools, New opportunities, New consumers and above all a pivot in the communication model
  • 10. A Brand is what a Brand... Does. Values Sells. Future is on the next corner, just as the next communication trend!
  • 11. Digital Darwinism is upon us, the ability to adapt and survive is key. You don’t have to do the next big thing, you have to know it, work it and excel in it.
  • 12. A Brand is what a Brand... Does. The Challenge is, Values Choosing the right door for the right house. Sells.
  • 13. A Brand is what a Brand... Does. Values Sells. In other words, It takes 2 to Tango, i.e. communicate, sell, relate to.
  • 14. A Brand is what a Brand... Does. Values Sells. And communication today, is a 2 way to many Street.
  • 15. There are many ways, tools, technologies, to reach your goals. source:: www.aquaparkqatar.com
  • 16. A Brand is what a Brand... Does,Values, Context, influence, purpose, reach and relevance. Combined, mixed or embedded with disruption will take you places.
  • 17. All these concepts, only work based on relationships. And relationships are made of emotions. To have, to feel or create emotions, you must, be human!
  • 18. 0n todays communication realm, people, companies and brands A Brand is what a Brand... humanise their behaviour and language. Does. Values Sells. they adapted to their context. I.e. they started listening and joined the conversation.
  • 19. click the image for video. Acting and reacting. Building scenarios and experiences.
  • 20. Telling meaningful, emotional stories with a purpose! click the images for video.
  • 22. A Brand is what a Brand... Does. Values Sells. So what does this all mean?
  • 23. A Brand is what a Brand... Does. Values Technology, evolution & disruptSioenlls. transformed communication. You can build an audience You can lead a community You as an individual are a brand
  • 24. And Like any brand, you are scrutinised. everything you do, sell or value, comes back to you! http://images.fanpop.com/images/image_uploads/Homer-Brain-X-Ray-the-simpsons-60337_1024_768.jpg
  • 25. A Brand is what a Brand... Does. Values Sells. Hate the player Not The Game! Transparency,honesty, purpose, context, meaning, relevance and utility. All of the above are accountable for your Digital, social and disruptive Survival
  • 26. An individual, as brand of a brand http://funnynamesblog.files.wordpress.com/2012/08/marc-by-marc-jacobs-bag-label.jpg http://thestyleofthecase.files.wordpress.com/2013/10/marc-jacobs-illustration.jpg
  • 27. brand as porpose http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg
  • 28. http://whatmakesusclick.files.wordpress.com/2011/05/toms2.jpg brand as a (product) disruption The Cronut image source:https://www.flickr.com/people/ccho/
  • 29. Want to know more? Questions or comments? tweet me @charliemonteiro or drop some lines carlosmonteiro@me.com