Renee Hobbs gives a keynote address at the 7th Annual Summer Institute in Digital Literacy, July 15, 2019.

3. URI
SUMMER INSTITUTE
IN DIGITAL LITERACY
JULY 14 – 19, 2019
PROVIDENCE RI

4. The premiere professional development
program in digital literacy
…now in its 7th year

5. PLEASURE,
PERSONALIZATION
& POWER
Renee Hobbs
Summer Institute in Digital Literacy
Monday, July 15, 2019

6. Rhetoric
Print Literacy
Visual Literacy
Information Literacy
Media Literacy
Computer Literacy
News Literacy
Digital Literacy
An Evolving Concept
Language
Printing press
Portable camera
Library database
Television
Desktop computer
Newspapers
Internet & social media

7. Rhetoric
Print Literacy
Visual Literacy
Information Literacy
Media Literacy
Computer Literacy
News Literacy
Digital Literacy
An Evolving Concept

8. Inclusive. I am open to hearing and
respectfully recognizing multiple viewpoints
and I engage with others online with respect
and empathy.
Informed. I evaluate the accuracy,
perspective, and validity of digital media and
social posts.
Engaged. I use technology and digital
channels for civic engagement, to solve
problems and be a force for good in both
physical and virtual communities.
Balanced. I make informed decisions about
how to prioritize my time and activities
online and off.
Alert. I am aware of my online actions, and
know how to be safe and create safe spaces
for others online.
#DIGCITCOMMIT
Digital
Citizenship

9. DIGITAL
LITERACY
ANALYZE
ACCESS
ACT
CREATE
REFLECT

10. DIGITAL
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis

11. DIGITAL
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration

12. DIGITAL
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Cultural,
Political, Economic
& Social
Understanding

13. DIGITAL
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Cultural,
Political, Economic
& Social
Understanding
Citizenship
Activism

14. DIGITAL
LITERACY
THINK
READ
PARTICIPATE
CARE
WRITE

15. Digital literacy is responsive to the needs
of learners who face changing media,
technologies, culture and society
To understand media, technology &
culture today, learners must consider
issues of pleasure, personalization, and
power
When learners analyze and create media,
they build confidence and advance
intellectual curiosity that fuels lifelong
learning
Preview of Key Ideas

16. open access / multitasking / identity / performance / play
Digital literacy for empowerment

17. Digital literacy for empowerment
data ownership / stereotypes / surveillance/ addiction / propaganda
and protection

19. Pleasure
in 3 GIFs

20. Pleasure in 3 GIFS

21. Pleasure in 3 GIFS

22. Through
documenting things,
relationships and
experiences, we
signify our values
Comments about your posts are a reflection of who you are

23. We love to
talk about
ourselves
When others like our posts, we feel
compelled to reciprocate attention

24. Nostalgia gives us a sense of social connectedness

25. Pleasure
Feels
Private

26. Interrogating Pleasure through
Defamiliarization
(noun): the artistic
technique of presenting
to audiences common
things in an unfamiliar
or strange way in order
to enhance perception
of the familiar.
Defamiliarization

27. Defamiliarization
Assignment: Create a short
video that takes something
ordinary and makes it seem
strange.
Try to activate questions in
the minds of your viewers
using this technique.

28. Defamiliarization
Making the familiar seem strange

29. Turn & Talk
Why is is useful to “make the
familiar strange” when it
comes to the pleasures of
using digital media and
technology?

30. Defamiliarization

31. Heightening
Awareness
of Pleasure
by
Disrupting it

33. Personalization in Education

35. Playlist for Learning about Rocks

36. Playlist for Learning about Hannukkah

37. Community-based personalized learning from
Southern New Hampshire University

38. Algorithms enable personalization of
information, entertainment & persuasive content

39. Your Netflix is Not My Netflix

40. Surveillance enables marketers to use price discrimination &
other strategies to manipulate consumer behavior

41. Your Amazon is Not My Amazon

42. What Google Knows About Me

43. What Google Knows About Me

44. What Google Knows About Me

45. Your Google is Not My Google

46. Be Intentional & Aware about
Ad-Tech Personalization
How can students understand & reflect on the personalization of advertising?

47. Turn & Talk
What are some potential and
actual consequences of the
personalization of
information, entertainment &
persuasion?

48. People have a love-hate relationship
with personalization

49. Compare and Contrast

50. Compare and Contrast
Assignment: Select 2 artifacts to
examine the ways in which certain
things or ideas are similar or
different from one another.
In the process, make connections
between texts or ideas, engage in
critical thinking, and gain a deeper
understanding of the relationships
between ideas
Compare and Contrast

51. OUR FAVORITE GAMES

52. Compare & Contrast
Google Search Engine Results Pages
Students share screenshots of search activities
using the same keywords on the same day

53. Comparison
Contrast

54. Comparison
Contrast
Reveals
Patterns

55. Compare & Contrast Propaganda
www.mindovermedia.tv

59. Why does the National Rifle Association
buy Facebook ads warning people about fake news?

60. Turn & Talk
Why does the National Rifle
Association buy Facebook ads
warning people about fake
news?

61. Search, Research &
Media Production
Assignment: Gather information
from 3 or more different types of
sources as you answer the question.
Aim to develop an informed position
on the topic.
Then create a short video to share
your point of view.
Search, Research
and Create Media

63. DIGITAL
& MEDIA
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Cultural,
Political, Economic
& Social
Understanding
Citizenship
Activism

64. 1. Disrupting Pleasure with
Defamiliarization
2. Reflecting on Personalization
Using Comparison/Contrast
3. Examining Power through
Search, Research & Media
Production Activities

66. Digital literacy is responsive to the needs
of learners who face changing media,
technologies, culture and society
To understand media, technology &
culture today, learners must consider
issues of pleasure, personalization, and
power
When learners analyze and create media,
they build confidence and advance
intellectual curiosity that fuels lifelong
learning
Review of Key Ideas

67. Is your use of media & digital technologies
reproducing or transforming the educational status quo?
@reneehobbs

68. Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication & Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: @reneehobbs
LEARN MORE
Web: www.mediaeducationlab.com

70. Assignment: Work with a partner under
deadline pressure to create an Adobe
Spark video to analyze a DESIGN STUDIO
project created by previous Summer
Institute participants.
Try to apply the concepts of pleasure,
personalization and power as you
consider the work created by other
educators.
YOUR TURN TO CREATE

71. http://bit.ly/SIDL2019

72. URI
SUMMER INSTITUTE
IN DIGITAL LITERACY
JULY 14 – 19, 2019
PROVIDENCE RI
www.digiURI.com