This document provides an overview of a cybersecurity awareness project aimed at students. It discusses the importance of cybersecurity and password protection. The project aims to educate students and change their behaviors through interactive and ambient marketing techniques. These include videos during tutorials, moving posters on campus, and ads on escalators to create a viral effect. The project also develops a brand identity with a logo, color palette, and slogans. Challenges include a lack of skills, budget, and time, but the group aims to follow a timeline to raise awareness and change student behaviors towards cybersecurity.

1. CYBERSECURITY
GROUP 11

2. PROJECT
OVERVIEW

3. Significance and Importance
● For example, Rmit password security is
important --- we have to change our
password every few months
● Expanding on that first step
● How?
● Producing behavioural changing projects
● Research- most students are aware of
cybersecurity
● Aim- to educate them on how to prevent it

4. Point of Difference
● More interaction with students through
videos played during tutorials, ambient
ads and moving posters across
campus.
● We want them to experience that fear
and anxiety of being hacked.
● We want to lay the information out in
front of them instead of finding it for
themselves.

5. PROJECT
PITCH

6. Academic Research
Millennials know how vulnerable having their data
stored online, but when it comes to free gifts and
sales, they likely to give their information away
easily. (Malcolm 2013).

7. Survey
● Students are aware that
cybersecurity is important but
aren’t responding to the
problem
● This is mainly due to ineffective
communication -- students are
not paying attention to previous
marketing schemes.
● We need to change the
behaviour of students towards
their cyber safety

8. PROJECT
PROGRESS

9. BRAND IDENTITY
LOGO LOGO SYMBOLISM
Security Hackers Private
information
COLOUR PALETTE

10. SLOGAN
- Lock or lose
- Build your cyber-shield.
- Secure your onl-self
- Protect or be hacked

12. VIDEO
● Fear based
● Precautions
● Glitches/Tech

13. The computer
The Lock
The eyes running
down to the lock
‘Lock or lose’ - you can prevent being hacked by
changing your daily behavior
AMBIENT ADS
Turning escalators in building 8 and 80 into ads to create viral effect and effectively
catch students’ attention

14. WEBCAM COVER
- Small package with appealing
headlines.
- Webcam cover are given to
student free.
- Stick on library’s computers.
“Protect your account like the way you protect
your webcam. Block hacker’s eyes. Use strong
password”

15. CHALLENGES
& SOLUTIONS

16. Challenges:
- Have some good creative ideas but lack of skill
and budget to work on.
- Lack of time.
- Raise Awareness -> change behavior.
Solutions:
- Really focus on the process.
- Following the gantt chart timeline.

17. THANK YOU FOR
LISTENING!