MIMA Student Social Media Strategy


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Social Media Strategy for the Minnesota Interactive Marketing Association student division. Research and presentation designed and implemented by Diane Kulseth.

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  • Hello my dear
    I am Modester by name good day. i just went to your profile this time true this site (www.slideshare.net) and i got your detail and your explanation in fact the way you explain your self shows me that you are innocent and maturity and also understand person i decided to have a contact with you so that we can explain to our self each other because God great everyone to make a friend with each other and from that we know that we are from thism planet God great for us ok my dear please try and reach me through my email address (modester4life4@yahoo.com) so that i can send you my picture true your reply we can know each other ok have a nice day and God bless you yours Modester
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  • Future ideas (as popular with MIMA students): Agency toursWorkshopsNetworking opportunitiesMentorship opportunitiesPortfolio DevelopmentPanel discussion by MIMA Board
  • MIMA Student Social Media Strategy

    1. 1. MIMA Student ChapterSocial Media Strategy<br />Created by Diane Kulseth<br />
    2. 2. Our Audience<br />Students interested in Interactive Marketing<br />Design Majors<br />Marketing Majors<br />Media Majors<br />Computer Science Majors<br />Communication/Journalism Majors<br />Those involved in marketing/advertising clubs<br />
    3. 3. About our Audience <br />Don’t just see themselves as the future of interactive marketing but a driving force in the industry now. <br />Students describe themselves as (from their Twitter bios) <br />Inventing creativity<br />Unstoppable force of nature<br />Connecting the dots<br />Savoring the Ups and Downs<br />“I like to visualize”<br />
    4. 4. About our Audience – cont <br />Surveyed student members (as designated on MIMA site) and conducted research to better understand members.<br />95% on Facebook<br />87% on LinkedIn <br />71% on Twitter<br />Other sites: Blogs, Friendfeed, Digg, Delicious and Slideshare<br />Popular majors: Marketing, Internet Design, Advertising<br />
    5. 5. Objectives for Students <br />Create a student division within which members can connect with one another and meet like-minded students from across the state<br />Develop professionally through mentoring relationships with other MIMA members<br />Provide opportunities for university and college chapters to further recruit and network<br />Design occasions for students to showcase their portfolios and view each other’s work<br />
    6. 6. Strategies - Start the Conversation<br />Generate “buzz” about the student chapter<br />Encourage current MIMA student members to promote to classmates<br />Talk with organizations such as AMA, AdFed, PRSSA to see if there is any interest among members<br />
    7. 7. Strategies – Developing Connections<br />Suggest that current professional members invite interns and student employees to MIMA events and encourage membership<br />Find one person from each school with MIMA involvement to start spreading the word<br />Invite current MIMA professional members to speak to MIMA students<br />
    8. 8. Technologies – Making it Happen<br />Facebook: Fan Page<br />Most students check daily<br />Allow for updates and interaction with members<br />Easy to invite friends<br />Twitter<br />Use a hashtag (such as #mimastudent) <br />Provide for conversations about new ideas and with MIMA members<br />LinkedIn: Subgroup for MIMA <br />Provide discussion about new events <br />Network with current members <br />
    9. 9. Future Technologies<br />Flickr and Slideshare<br />Use for design or ideas for advertising<br />Display portfolios, presentations, etc. <br />Collaborate on projects together<br />StumbleUpon and Delicious<br />Provide ways to share links<br />Help each other drive traffic to personal sites<br />