Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at local search engine marketing , the resources required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to local search engine marketing Local search engine marketing is a way for ecommerce sites, or regular websites to attract traffic in their specific geographic area. This type of internet marketing is best for those companies who only do business in a small area. Local search engine marketing works much in the same way that normal search engine marketing does, only on a smaller, more focused scale.
Cost and timeframe The costs for embarking on a local search engine marketing campaign will depend mainly on two things: the cost of keywords, and whether you enlist the services of a professional search engine optimization company. Online search engine marketing is the fastest way to see results. Once you've signed up and programmed your campaign, your ads start showing up anywhere from a day to a couple of days, and the traffic soon follows.
Action plan Setting a budget and sticking to it will help your local internet marketing campaign, and help you keep your finances in order. You should create a localized webpage, which is a service offered by most of the search engines. Find all the local search engines that serve only your state or city and buy keywords accordingly.
Tips Link building programs can help new sites get indexed by the search engines, and are important for achieving and keeping high rankings. Joining several different search engines' marketing programs will assure that the widest number of people view your ads.
Additional considerations Depending on your business, its size, and customer base, you may not want or need to engage on a wider scale marketing campaign. Combining internet marketing strategies with other mediums, such as radio, television, and print is a sure way to get the word out to as many people as possible.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
Outline <ul><li>Introduction to local search engine marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>
<ul><li>Targets traffic in a certain geographic area </li></ul><ul><li>Best for companies who do business in a small area </li></ul><ul><li>Similar to regular search engine marketing but on a more focused scale </li></ul>Introduction to local search engine marketing
<ul><li>Cost of keywords </li></ul><ul><li>Cost of enlisting services of a professional SEO </li></ul><ul><li>Ads show up in a day or two </li></ul>Cost and timeframe
<ul><li>Set a budget and stick to it </li></ul><ul><li>Create a localized webpage </li></ul><ul><li>Buy keywords as per local searches </li></ul>Action plan
<ul><li>Sign up for link building programs </li></ul><ul><li>Join several different search engines </li></ul>Tips
<ul><li>Combine offline and online campaigns </li></ul>Additional considerations