Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at local TV advertising , the resources required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to local TV advertising Local TV advertising is one of the oldest and most powerful ways for advertisers to show their product or service to a wide variety of people. Essentially what is needed is production equipment, a script, actors or voice artists, a way to edit, and air time for broadcasting.
Cost and timeframe The initial cost of making a TV ad is renting or buying equipment which is relatively cheap these days. Advertising air time costs can vary greatly between markets, so there is no one fixed rate, but costs probably aren't as high as you might think. A good, simple commercial can be put together in as little as a week or several days. Buying or finding air time and negotiating the cost can take several days. If local TV advertising is a real option for your business, it should be given at least 6 months to see full results.
Execution details Many production houses exist for local TV advertising, with full service studios, which take care of production, buying air time, and negotiating the deals. Analyzing the slots available, the demographics of the viewers for certain shows and during certain parts of the day is key to targeting your audience for your local TV commercials.
Tips When going the route of local TV advertising, it is important to try to come up with something clever or catchy, hoping that people will remember the commercial. Getting a local celebrity to appear in your local TV ad is another way to boost your ‘wow’ factor.
Additional considerations The most powerful way to reach an audience is to combine online with offline advertising, and to combine your local TV advertising with the internet, by uploading your ads on various internet video sites.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to local TV advertising </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Execution details </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>One of the oldest and most powerful ways of advertising </li></ul><ul><li>Production equipment, a script, talent, a way to edit, and air time for broadcasting are required </li></ul>Introduction to local TV advertising
<ul><li>Cost of renting or buying equipment </li></ul><ul><li>Cost of air time </li></ul><ul><li>TV ad can be put up in a week </li></ul><ul><li>Finding air time can take a few days </li></ul><ul><li>Results might take as much as 6 months </li></ul>Cost and timeframe
<ul><li>Hire a professional studio </li></ul><ul><li>Buy air time after negotiating </li></ul><ul><li>Analyze slots available before finalizing them </li></ul>Execution details
<ul><li>Ads should be clever and catchy </li></ul><ul><li>Get a celebrity to appear in your ad </li></ul>Tips
<ul><li>Uploading your ad on various internet video sites </li></ul>Additional considerations