2. Genres that are popular
Within the last two years there have been a series of successful films from all different types of genre, Here are a few that made
a large profit on top of their budget
Knocked up: American comedy, drama film : 190m in profit
Dumb and dumber: American comedy : 230m dollars in profit (small budget 17m)
Anchorman: Legend of Roy Burgundy: American comedy: 60m dollars in profit
The American comedy genre tends to see a trend of consecutive amounts of large gross profits as can be seen above, the real
profit is usually made when people can relate to the film in a more personal way, for example the viewers of the film “superbad”
would be at school and would be able to relate to the antics in the film quite well because they could ironically be in those sorts
of situation as well and this would generate decent profit because teens would be able to find these films funny because of the
fact that they are quite immature and just so overdramatic with situations that only silly people would find themselves in but this
is the sort of genre that is popular among teens and has been for a few decades, in 1994 “dumb and dumber” was made on a
17m dollar budget and the story wasn’t too good but the situations that they got into made it funny and it generated over 200m
dollars in profit based on those situations.
3. Budget for the film
The budget of films tend to always be made back and profit at some point and so this means that it is easy to see which films will
most likely make profit a lot quicker. I would hope that my film would profit within the box office weekend.
Superbad: 20m budget, 170m box office
The Hangover: 35m budget, 470m box office
American Pie: 11m budget, 240m box office
These films all made decent profit for the budget that they were made with which gives me the information that a comedy film
and also films that people can relate to will make a lot of profit.
I would like to have the budget set at about 70m because that would acquire a decent amount of profit if it went well and I
would have a lot of money to work with to make the film. This would consist of Actors, Story
rights, Screenplay, Producers, Director, Production, Visual effects, Music and Composer
These films that I have chosen give me the idea of the film that I want to make because they are all American comedy films and
they are all films that people can relate to which lays quite a foundation for my film which will be an American comedy and will
be related to by teens due to its story being based in a school
4. Questionnaire:
Name:
Gender:
Age:
Do you like the comedy film genre?:
(If yes then)What do you like about comedy films?:
(If no then) What don’t you like about comedy films?:
Who is your favourite actor that you would like to see
In an comedy film?:
Question Result
Gender Male: 6 Female: 4
Age 16 years or older: 10
Do you like the comedy genre? Yes: 7 No: 3
(if yes then)What do you like about
comedy films?
The actors: 4
The comedy: 3
(if no then) What don’t you like about
comedy films?
Not funny enough: 2
Too much swearing: 1
Who is your favourite actor that you
would like to see in an action film?
Will Ferrell: 1
Jim Carrey: 1
Steve Carrel: 1
Adam Sandler: 2
Jonah Hill: 2
Seth Rogen: 3
5. Interview Questions:
Name?
Gender?
Age?
What is the first thing that attracts you to a film?
How often do you watch films?
Do you enjoy films?
What is your favourite film?
Question Result
Gender Male: 3 Female: 4
Age 16 years or older: 7
What is the first thing that attracts you to a film? A good use of CGI
Good Sci-fi based plot
Noticeable actors/actresses
A good trailer
How imaginative the film is
When the film seems to be related to friends and family
Main character(s)
How often do you watch films? Once or twice a week
Once a week
Everyday
Every Evening
Every Night
5 times a month
Do you enjoy films? Yes
Yes
Yes
Yes
Yes
Yes
Yes
What is your favourite film? Pacific Rim
The Bounty Hunter
The Ugly Truth
Billy Madison
Dark Shadows
Fast and Furious One-Six
Transformers 1-3
6. Focus Group
1. What is a good genre in your opinion? : Comedy, Action, Horror
2. Which genre of film do you think has made a lot of money this year? : Comedy, Action, Action
3. What is the first film that comes into your head when I say huge profit? The Avengers, The Expendables,
Scary Movie
4. What draws you in to watch a film?
The trailer, Good CGI usage
5. What do you think a good trailer consists of? : A direct link to the genre and a part of the film that makes
people curious about what will happen
6. What is your most memorable film
Superbad, The expendables 2, Batman
7. Do you think sequels are good or bad?
Some are good but not very often now do you see a good one
7. Title: Looks unique and
stands out very well
Characters in the
poster: you can relate
to at least a few of
these characters well.
Logo: you can relate to
Columbia films as these
tend to always be the
producers that produce
these types of teen
comedy film
Well known actors: people
can relate to these names
from posters and they are
quite a big influence on
whether or not someone
will go and see the film
From the makers of: these
types of information are key
because if you make popular
film titles stand out on a poster
that is advertising a film then
the viewers of the films that
have also been brought by the
same person will most likely go
and see this film
8. Market Trends
In the past 5 years there have been lots of comedy genres that have made a reasonable profit
E.g.
Couples Retreat: 2009, 90m in profit
Grown Ups: 2010, 190m in profit
Horrible Bosses: 2011, 170m in profit
21 Jump Street: 2012, 160m in profit
Identity Thief: 2013, 130m in profit
What these films have in common is that they are all comedy, they all feature actors that are well known and they all made
reasonable profit at least which outlines that they were all very successful, All of these films have well known characters that star
in these films that feature trouble as an adult except in 21 jump street because Jonah Hill also stars in superbad which is a
comedy that is aimed at teens and is about lives of teens
9. Social Media Twitter, Face book and YouTube
Social media in terms of research is both primary and secondary and I have found that social media has produced quite a lot
of researchable content in itself.
Face book Statuses: “Question (What is your favourite genre)”: I sent out a status asking what peoples favourite genres were
And I got eleven comments replying to the question. This means that facebook is similar to a survey except it is slower but
The results will come from people that you are friends with meaning that you will probably get an honest opinion from each
and every person, another advantage is that you don’t have to move from a computer in order to get results and so facebook
is a good source that provides easy research if people are willing to share it with you. The downside of facebook however is
that since you are not face to face you cannot persuade them as easily to give you answers to your questions and so you may
not be able to find out everything however facebook is just an online survey if you want to use it and so most of the time you
can use it and receive a large amount of research from your peers and so you can use facebook as a source of research
Twitter: Tweets can be an easy way to pick up some easy research because people will almost always (if they have twitter
and use it frequently) tweet about a film just after they have seen it amongst other things and so you could find a group of
tweets that demonstrate how popular a film can be for example if a new action film is released in the cinema and people go
and see it, you are bound to be able to find a huge amount of tweets that talk about how good a film was or how excited
people are to go and see films and this leads to a link that you can use to find out how much money the film makes or made
in the box office weekend. This can be good in terms of tools to research because twitter can again get peoples opinions, the
only problem is it is different from facebook in terms of it not being as easy to ask questions or leave comments and so it is a
lot harder to obtain research because you have to get down to the very depths of twitter to find out information.
10. YouTube: Videos on YouTube can play a huge role in your research because theres are millions upon millions of videos that
are about reviewing films or just films in general and so you can easily find a huge amount of research that will be voiced in
the videos online. The advantages that YouTube will give you are that it is huge so it is easy to conduct research on it and
using it and also that you can get peoples real opinions from their videos. There is a lot of “big” you tubers (who have a lot of
subscribers) and they usually make reviews or just generally base their videos on films and so you get their real opinion and
since they are talking about it in their video they will go into detail about what they think the film is like and this can give you
evidence of popular films.
11. I want to release
on the 31st of July
2015 because
this is during the
beginning of the
summer which
would make time
for teens to go
and see the film
I know this will make money
because during its release date
there will not be any comedy
films being released and teen
comedies attract a huge
amount of teens generally
I would like to make a film called The never
ever rap down situation, the name has a
unique title within the film as the first letter of
each of the words in the title spells out
“nerds”.
The director that I would like to direct my
film is Greg Mottola as he has directed a
very successful series of films that have
profited hugely e.g. superbad (170m in
profit) and he is available for 2015
What films are up against it: As of the 31st of July 2015 the films that my
one will be up against
are Star Wars episode 7, Ratchet and Clank, Superman/Batman, The
Smurfs 3, Minions and Ant-Man which
will all be films that are good within their own genres but are not
teen/adult comedy meaning that this teen/adult comedy will fit perfectly
in with all of these genres at the time that it is released.
The actors I am wanting to hire
are Jonah Hill who is currently
available during the time that is
needed for “TNERDS”
Furthermore I would also like to
have Seth Rogen star in the film
and another name is Steve Carrel
who is available during the time
needed also featuring a few small
names. These three names are
reasonably well known and have
had a history in teen comedies
21 Jump Street made over 160m
dollars in profit with Jonah hill
“This is The End” had stars Jonah
Hill and Seth Rogen and that
made 90m dollars, Super bad
made 160m dollars in profit
Get Smart made over 150m
dollars featuring Steve Carrel as
well as Crazy stupid love made
90m dollars
Pitch
