The document summarizes an advertisement spread for the film Joker. It notes unusual design choices like a drop cap placed where the Joker's personality would dictate and his image dominating the spread. Cut scenes from the film featuring Jared Leto are used to promote and intrigue audiences. The advertisement lacks traditional structure and places emphasis on reading highlighted text and pointing the viewer to additional information to learn more about the 15 rated film.

1. There is a drop cap in an unusual place this shows the jokers personality not really in the
right place also the joker is the biggest size showing he’s the dominant image in this double
paged spread. These are cut from the film they’ve done this to promote the film its self also
using hermeneutic and proairetic code which mystery and tension which is meant to
intrigue the audience the joke is a musician jared leto a lot of his parts were cut but he’s the
most important guy in the filmalso the writing that was highlighted red as its important to
read it also this whole piece is set out wrong just like the joker is just completely wrong in
general there’s no headline and theirs’s a dominant image covered by 2 sub images which is
also unusual. There’s also a lot of information on this page should be less but again its
unusual. On the bottom left picture it points other to make them look somewhere and its
towards the information to make you read it. You can also tell this is aimed for a teenage
and above as kids won’t read about this type of filmjust not for them and also it’s a 15 rated
film.