1.
GROWTH CONSULTING (RUSSIA)
Management, strategy and marketing consulting
 Strategy consulting
 Marketing consulting
 Management consulting
 Consumer research
 Sales management

2.
Structure
GROWTH CONSULTING
 Sales
management
 Management
consulting
and design
 Strategy
consulting
 Marketing
consulting
and
research
GROWTH
CONSULTING

3.
About
GROWTH CONSULTING
 «Growth Consulting» is a group of consulting companies and
agencies focused on our client’s business growth, increasing of
marketing effectiveness, growth of sales and revenue.
 Our team unites consulters and specialists with more then 15
years of experience at the professional consulting market.
 «Growth Consulting» successfully cooperating with companies in
different fields: retail (clothes, shoes, accessories), producing and
distribution of food products, personal services, finance and
banking, restaurants, construction, building materials, etc.

4.
Consulting services
 Strategy consulting
 Creating of company’s strategy
 Conducting of strategic sessions. Seminars and workshops
 Management consulting and design
 Management system optimizing. Creating of organization structure of company
(business)
 Description and analysis of organization structure
 Marketing consulting
 Creating of marketing strategy and marketing plan of company
 Marketing research, studying and analysis of markets
 Mystery shopping, Point of sales audit, Retail audit
 Marketing research
 Surveys of consumers of goods and services. Questioning
 Focus groups, hall tests, testing of advertising, packaging, product etc.
 Sales management
 Intensification and increasing of sales due to introduction of «System of sales growth»
 Practical workshops on sales techniques
GROWTH CONSULTING

5.
Marketing
and
advertising
Consumer
research
Services map
Steady business growth
Demand product
New markets
Increase in market share
Growth in turnover and
profit
Threats from competitors
Decline in market share
Decline of profitability
Problem Action Result
Company’s
strategy
Staff and
structure
Portfolio of
products
Sales and
distribution
GROWTH CONSULTING

6.
Why to involve consulters?
 Realistic short and medium term forecast of the business
development. Identify problem areas in advance, and make
adjustments in time.
 Highly financial response. Costs of involving the consulters pay
off soon.
 Minimization of management errors due to consulters'
experience and personal practices.
 Unique instruments of studying competitors and their strengths.
You will know all their steps and will have an opportunity to play
ahead of the curve .
GROWTH CONSULTING

7.
Key success points for company
Active
and
successfully
growing
company
Proper
organizational
structure and
motivation
Correct
business
processes
within the
company
Attentive
analysis and
planning of
marketing
and sales
High
standards of
product
quality and
service
The team
and staff
qualifications
Well
organized
marketing,
distribution
and sales
system
GROWTH CONSULTING

8.
Key stages of typical project
on business development (scheme)
 Monitoring
implementation of the
plan according to the
control points
 Consulters' monitoring
of the changes inside the
Company
 Adjustment of the
implementation plan in
case of insufficient results
or great changes in
market conditions
 Support and training of
the staff
 Analyzing of marketing
and sales system "As it is"
 Common analysis and
assessment of market
prospects of products /
services of the Company
 Planning the
configuration of the project
and the necessary actions
 Market analysis
 Consumer study and
analysis
 Direct competitors analysis
 Action plan to increase sales
 Principles and model of
distribution, distribution
channels
 Corporate branding and
portfolio of brands (brand
strategy)
 Assortment strategy
 Organization of commercial
services to meet the declared
plans
 Developing system of
marketing and sales, "How
it should be"
 Preparing an
implementation plan of
projects of marketing and
sales development
 Motivation system, KPI
 Launching the plan of
business development and
sales increase
 Technologies and
methods transferring,
workshops and staff
teaching
Diagnostics
Research and
plan of changes
creating
Preparing and
starting the
implementation
of the plan
Monitoring
and
maintenance
GROWTH CONSULTING

9.
Key issues to be answered during the project
 How is the market organized?
 What trends are on the market?
 Who are our competitors and what is our position relative to them?
Market
Consumer
Product
Promotion
Sales
 What is the target audience of the product?
 What consumer preferences are on the market?
 How does consumer's preferences change happen?
 Does the product matches market trends?
 How to change product and brand offer to achieve company's plans?
 How to produce a product qualitatively different relative to competitors?
 What marketing and promotional channels are the most effective?
 How to evaluate return of marketing and promotional investments properly?
 Who and how should engage in marketing inside the Company to achieve the maximum
effect?
 How should the system of sales and distribution be designed to correspond objectives of the
Company?
 Where and how to sell the Company's products?
 What technologies and methods of sales will serve goals achievement?
People
 What should be the organizational and staff structure to achieve the goals?
 How to motivate and supervise staff (KPI)?
 What skills and qualities should the staff have?
GROWTH CONSULTING

10.
How the project work is built
Working group
+
Consulters Client’s employees
 Project Director
 Project Manager
 Consulters analytics
 External practicing
experts
 Key Client
 Managers and specialists of major
departments and services:
- development
- staff
- Marketing and sales
- Finance
- Production
- Others (IT, lawyers)
Formats of interaction:
 Work in groups and thematic meetings
 Domestic individual interviews
 Methodology seminars and strategic planning session
 Methodological support and collaboration with analytics
GROWTH CONSULTING

11.
Regions of operation
 The Central Federal District
 Moscow and Moscow region
 Kaluga region
 Tver region
 Vladimir region
 Voronezh region
 Smolensk region
 North-Western Federal District
 St. Petersburg and the Leningrad region
 Novgorod region
 Kaliningrad region
 Pskov region
 Petrozavodsk and Karelia
 Other regions
 The Republic of Tatarstan
 The Republic of Bashkortostan
 The Republic of Chuvashia
 The Republic of Mari El
 Perm
 Samara region
 Nizhny Novgorod region
 Sverdlovsk region
 Khabarovsk, Vladivostok
 Krasnodar, Rostov-on-Don, Stavropol
Work in regions that are not on the list
can be provided with the help of freelance consulters GROWTH CONSULTING

12.
Contacts
Company «Growth Consulting»
 Phone number in Moscow: +7-495-720-7186
 Phone number in St.Petersburg : +7-812-939-5267
 Internet address: www.growthstrategy.ru
 E-mail: mail@growthstrategy.ru
GROWTH CONSULTING