3. BACKGROUND DETAILS:
Vibe is a music and entertainment magazine founded by
Quincy Jones who is also the producer of the magazine.
It is available in the United states of America only.
It features R&B and hip-hop artists, actors and other
entertainers.
The magazine's target demographic is predominantly
young, urban followers of hip-hop culture.
Quincy Jones launched VIBE in 1993, in partnership with
Time Inc.
The magazine was originally called volume before the co-
founding editor gave it the name VIBE.
4. VIBE TODAY:
Is only available online however the benefits
of this being that it can be updated daily.
It is used as an advertising network.
They‟re website is interactive and even allows
the surfer to contact the publishers making
with advice and tips.
It has a sister website which is an online
version of their lifestyle magazine „Vibe
Vixen‟.
5.
6. TARGET AUDIENCE:
Aged 15 – 25.
70% male and 30% female.
They‟re individualistic, spontaneous and
enthusiastic about music.
They enjoy Fashion, shopping, films and sports.
They would like to be a part of the music
industry, enjoy spending time with friends and
relatives.
They see VIBE as a guru
7. CONTENT:
Once inside VIBE online you are immediately bombarded with the
opportunity to subscribe to a newsletter to be the first in the know
about updates on the website.
Scrolling down the home page you see the latest news and gossip within
the industry, new albums, a chat between the readers of vibe online,
photos of the latest concerts and shenanigans artists have been getting
up to.
At the very bottom of the page there is a „VIBE interactive‟ strip where
the producers of the website put the most popular stories and
information there. This strip stays at the bottom of the page so no
matter where you scroll to it will always be there reminding you and
enticing the reader to find out more.
When VIBE was around it had a VIBE confidential page in which was
a celebrity gossip page, it also reviewed the latest music tracks.
8. STYLE:
VIBE contains a lot of iconography associated with R&B
and hip hop/rap, for example tattoos, the big accessories,
diamonds, provocative females, big cars and the “gangster”
scenery.
The website is predominantly visual which is good as it has
lots of bright colours and images that will attract the
attention of a reader.
The website follows a black, white and yellow colour scheme.
The background is black and the font is yellow, this creates an
unusual dark theme however it is effective as the colours are
contrasting and eye-grabbing.
9.
10. MODE OF ADDRESS:
The way in which VIBE addresses it‟s audience is very
informal, they use the same colloquial language that the
readership would use which also shows the magazine values
equality.
The tone of expression usually used by readership and fans
of this urban genre is recognized throughout the website.
The magazine addresses the reader directly and in a friendly
matter which creates a relationship between the magazine and
the reader.
Examples: “you”, “gangsta”, “baller”, “hoops”, “swagga” etc.
11. OWNERSHIP:
Up until 1996 VIBE was owned by Quincy Jones and
Time Inc before it was then sold to Miller Publishing
Inc.
After shutting down InterMedia Partners bought
VIBE off of Miller Publishing Inc and they are the
publishers of the recent online website.
InterMedia Partners was the one who bought VIBE
from Wicks Group.
