2. -Intermedia Partners are a private investment firm which
a dedication to the media sector. The company funds for
businesses belonging to the media industry.
-One of their many partly owned firms, include Hiphop
music magazine, VIBE. Intermedia Partners purchased
VIBE which enabled them to restore their magazine after
the shut down of production the year before. I used and
developed conventions of VIBE magazine in my
magazine during research and planning and therefore
was inspired by the distribution and ownership factors of
the magazine.
3. Vibe is a magazine dedicated to the Hiphop scene of
music and culture and is distributed quarterly by Vibe
Lifestyle Network. I was influenced by VIBE magazine
and its owners and distributers as I am following the
same genre in my music magazine. I found out they
owned and are funded by Intermedia Partners but are
distributed by their very own network which is presented
online at www.vibelifestylenetwork.com . I was inspired
by the use of their distributors as I admired how even
though the company was funded and owned by another
firm their distributors are in the scene of Hiphop keeping
to conventions which follow the genre.
4. I found the quote below on their website which is provided to define
what the company is dedicated too:
“VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media,
and business born from Hiphop music. As an authoritative voice,
VIBE creates trends as much as it records them. It covers music,
educates its readers, and gives back to the community. VIBE serves as
a portal to a growing young, trendsetting, multicultural audience. As
excellent journalists and innovative marketers, VIBE is the voice of
urban music and culture. VIBE provides a democratic digital
experience where users are encouraged to provide content. At VIBE
print and online will seamlessly relate.”
5. -The quote on the previous slide is what initially inspired me
to want my own magazine to be distributed by the company.
They have a complete dedication to the scene of Hiphop, not
only the music but the culture which would ultimately offer
extra for my consumers.
-Through research I discovered that the company not only
represents VIBE magazine but it is partners with other
magazines too e.g. www.clutchmagonline.com
www.Allmusic.com. This allowed me to want to become a
partner with the network so ‘SUPERIOR’ would be promoted
on their website as well as distributed by them. I would be
benefitted by belonging to this network as it would allow my
magazine to be promoted on a website with over 15million
users, increasing potential consumers.
6. Below is an image which I found on Vibe lifestyle network’s homepage
of Nicki Minaj. As seen in my research she was the main inspiration I
used in the creation of my artist Tyra. Knowing that they include
similar artists in the same genre as my magazine is another benefit as
we would be able to double each others customers as they would find
some familiarity in mine they would in VIBE.
7.
8. Factors such as audience and the number of users
of Vibe lifestyle network will benefit my magazine
significantly. The audience age range includes the
audience age range for my magazine; 77.1% of
consumers being 21+. This would allow my
magazine to reach its target audience effectively as
the promotion and awareness levels would rise
significantly as it would be located on a website
with over 15 million users.
