Managing Employee Milestones and Moments that Matter Through a Digital Transformation

Bill Petersen – Dir. Sales Training and Enablement
Managing Employee Milestones and Moments that Matter Through a
Digital Transformation
Presented By:

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We provide Critical Event Management
software and services to help
Everbridge
Keep People Safe and Businesses
Running. Faster.

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EVERBRIDGE
• Our Critical Event Management solutions are used by over 4,500 organizations to
keep people safe and avoid and/or lessen disruption to operations when such
events as:
• Severe weather
• Workplace violence
• Active shooters
• Terrorism
• IT and power outages
• Brand attacks on social media
• Medical emergencies occur
• We help our customers with over 500 million people globally. Using our Critical
Event Management platform they are able to:
• Determine which assets and people are at risk, and initiate action
• Proactively take actions such as re-routing people or adjusting supply chains to avoid
safety risks or production/service disruptions
• Provide a common operating environment to their teams to break down silos of
information and engender a unified organizational response to threats
• Keep all stakeholders informed to speed timely decision making

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My Background
• Director of Sales Training and Enablement at Everbridge
• Design and development implementation/delivery of training
programs for all Everbridge sales teams,
• New hire program for sales and Everbridge as a whole
• Impact and track overall productivity
• Continuous selling skills, product knowledge and general business
acumen
• Coaching and Certification Programs
• 15+ years of experience on-boarding and training talent across large
global organizations including Oracle and Intuit as well as performing the
function within HR/Total Rewards space at Globoforce/WorkHuman

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CHALLENGES AND GOALS
+Onboarding
• Grew by 600+ employees in a year and a half
+Communication
• Information that is current and governance
+Deliver contextual content by role and geography
• Globally dispersed
+Fostering core values
+Building a culture of success
• Helping be effective quicker
• Celebrate successes
+Single Source of Truth/Single Pane of Glass

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DIGITAL TRANSFORMATION
+ What is the Goal?
• Incorporating and leveraging technologies to support the workforce
+ What is the Way?
• Digital workflows to onboard
– Recruiting>IT>Manager>Training and Operations

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+ What is the Goal?
+ What is the Way?
• Hiring for Success
– Predictive Index

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+ What is the Goal?
+ What is the Way?
• Bridge To Everbridge
– Blended e-Learning and Experiential welcome to the company

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+ What is the Goal?
+ What is the Way?
• Sales New Hire Bootcamp
– Blended e-Learning, Experiential, Capstone driven program with activity that mirrors the job and sales
cycle

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+ What is the Goal?
+ What is the Way?
cycle
• Learning Paths
– By Role

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+ What is the Goal?
+ What is the Way?
cycle
• Learning Paths
– By Role
• Intranet
– Company wide communication and content delivery

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+ What is the Goal?
+ What is the Way?
cycle
• Learning Paths
– By Role
• Intranet
• LMS
– Supports the e-Learning (B2EB, Bootcamp, Learning Paths)

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+ What is the Goal?
+ What is the Way?
– Blended e-Learning, Experiential, Capstone driven program with activity that mirrors the job and sales cycle
• Learning Paths
– By Role
• Intranet
• LMS
– Supports the e-Learning (B2EB, Bootcamp, Learning Paths)
• Digital Adoption Platform
– Understanding of how internal employees leverage and use tools to help create the programs and training that
are most needed
– Understanding of how external customers leverage and use our product and adopt it to help create the
programs and training that are most needed

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SOLUTION/STRATEGY/OUTCOMES
+What is the Goal?

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+What is the Goal?
+What is the Way?
– Better hiring experience for candidates, managers and company. All steps
communicated for over 600 New Hires to onboard smoothly
– Pre-Hire communication of company information and learnings
– Pre-hire communication of trainings to expect
– Image for PC that matches role with pertinent tools
– Learning paths by role

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+What is the Goal?
+What is the Way?
– Finding the right people for the right job
– JD’s and PI criteria to help with the search and hiring process
– Reduced attrition. Increased engagement

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+What is the Goal?
+What is the Way?
– Understanding of company goals and core values
– How do I fit in the now and the future as well as where have we been
– Blended learning with Pre-Work and experiential learning
– “Tribal Knowledge” includes the whole company in learning and teaching
– Engagement increase
– Pride that they made the right choice

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+What is the Goal?
+What is the Way?
– Understanding of sales process, tools and how to jump in and be
productive early
– Leads to engagement and success
– New sales reps 175% increase in activity
– 138% decrease in time to first sale
– Double the ACV of deal over tenured reps

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+What is the Goal?
+What is the Way?
• Learning Paths
– Continued engagement and growth
– Keep up with constant change and growth
– Refreshers and continuous learning
– Support career growth

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+What is the Goal?
+What is the Way?
• Intranet
– Full company engagement and communication
+ Personalized, targeted, and engaging experiences with the right set of
components, content, and workflows
– Foster company culture and connectedness
– Do your job faster, easier and better

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Connected
Surfacing data from
every backend
system into one
connected experience
Personalized
Unique experiences
based on who they
are and what
language they speak
Mobile-First
Providing seamless access to every
interaction to and from any device
Transformative
Changing the way
employees work with
intelligent experiences
Innovative
Align and enhance
business processes
Everything Focused on the Employee

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+What is the Goal?
+What is the Way?
• LMS
– One stop shop for e-Learning, tracking and testing. Supports Certification
Processes. Scales globally.
– Supports Learning Paths
– Supports career growth
– Education and completion tracking

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+What is the Goal?
+What is the Way?
– Understanding of how internal employees leverage and use tools to help
create the programs and training that are most needed
– Understanding of how external customers leverage and use our product
and adopt it to help create the programs and training that are most
needed

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+ What is the Goal?
+ What is the Way?
– Better hiring experience for candidates, managers and company. All steps communicated for over 600 New Hires to
onboard smoothly.
– Finding the right people for the right job. JD’s and PI criteria to help with the search and hiring process. Reduced
attrition. Increased engagement.
– Understanding of company goals, core values and engagement from Day One.
– Understanding of sales process, tools and how to jump in and be productive early leading to engagement and
success. New sales reps 175% more effective in activities. 138% decrease in time to first sale and double the ACV of
deal over tenured reps.
• Learning Paths
– Continued engagement and growth. Mimic what is happening in new hire to increase tenured rep productivity.
• Intranet
– Full company engagement and communication. Foster company culture and connectedness.
• LMS
– One stop shop for e-Learning, tracking and testing. Supports Certification Processes. Scales globally.
– Understanding of how internal employees leverage and use tools to help create the programs and training that are
most needed
– Understanding of how external customers leverage and use our product and adopt it to help create the programs and
training that are most needed

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LESSONS LEARNED
+Change Management and Communication is key
+Core Values must be incorporated
+Listen, listen, listen
+Involve stakeholders
+It’s a journey and understand your company’s story and what “chapter”
it is in

Managing Employee Milestones and Moments that Matter Through a Digital Transformation

Managing Employee Milestones and Moments that Matter Through a Digital Transformation

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