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Corporate Presentation IT Tech BuZ


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Digital Analytics Consulting services using mainly Google Analytics and Google Tag Manager

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Corporate Presentation IT Tech BuZ

  1. 1. Corporate Presentation 2012-2017
  2. 2. Why Measuring Digital Marketing initiatives ? Measure Omni-channel in a effective way Build contextualized kpi’s to measure digital outcomes from Optimized acquisition cost and investment turn over Recommend best practices and analyze trends Link for image credits
  3. 3. Fontes: Forbes 2011 ; Opportunities and challenges 72% 28% Managers and C - Suite • 72 % of manager and C- Suite claim that marketers are always asking for more budget without justifying with data • Reduce churn and acquisition cost • Online is always open 7 days a week and 24 hours a day
  4. 4. Segmentation and Conversion 4,3 2,5 3,5 4,5 1,5 2,4 4,4 1,8 2,8 2,5 2 2 3 5 2,75 Email Social media Search Ads Display Ads Social Ads Campaigns 2014 Campaigns 2015 Campaign 2016
  5. 5. The key to sustainable growth is obtained by: ▪ Data quality ▪ Traffic segmentation ▪ Verifying conversions paths for different channels and personas ▪ Optimizing campaigns ▪ Understanding Key behaviors ▪ Learn how and when your KPI must be setup (Key Performance Indicators) Digital Ecosystem Channel’ s Behavior KPI KPI KPI
  6. 6. Quality or Quantity? Métrics: ▪ Users ▪ Pageviews ▪ Bounce rate Kpis: ▪ Conversion rate ▪ New newsletter subscribers / Monthly ▪ Average order value
  7. 7. Dashboards e-mail Social Media Dirct Organic Search  Conversion rate 10% 25% 11% 13% e-mail Social Media Direct Organic Search  Customer support  Avg time session 00:02:03 00:01:03 00:01:45 00:01:5000:00:00 00:00:43 00:01:26 00:02:10 e-mail Social media Direct Organic Search 31% 29% 15% 25% e-mail Social Media Direct Organic Search  Master Class Campaign by medium Users: 10 344 Sessions 100 344 Page views 753 254 New Users: 25% Bounce rate 27,5% Mobile Traffic 65%
  8. 8. Business Information to decide Fonte: Marketing Sherpa 2012 32% 33% 56% 32% 65% 30% 29% 65% 33% 57% 0% 20% 40% 60% 80% A/B Tests Investiment Return Performance Metrics example: Conversion rates Lead Generation in new business ROI 2012 2011
  9. 9. Retail Tourism Public sector Media Referrals and areas of expertise Laura Henriques- Coordinator of the Quality Unit of Systems and Information Technologies I have recruited the services of IT Tech BuZ to organize internal workshops on the subject Metrics and Performance Indicators of a set of electronic services of ANACOM. Jorge conducted the workshops very professionally. The results were excellent. Thanks to these brilliantly conducted work sessions, the organization has been able to use a very useful set of management tools on a very regular basis. Ricardo Tomé - Director Media Capital Digital ( , ,,, …) Jorge and IT Tech BuZ were indispensable in the company for its evangelizing role and normalizer of good practices and correct implementation of Google Analytics in many of our projects. No doubt what seems simple comes from this simplicity only of those who know the tool in depth and can get the most out of it. Critical a correct implementation and collection for total security in the analysis and production of information from that Date..
  10. 10. What we do and how •Site prep •Overview about measure plan, business outcomes •Implementing metrics and KPI’s Consulting •Config data collection (*) Setup data collection •Local/remote training with current setup •Mentoring and follow up trainees Training
  11. 11. About us Founder and Senior Partner of IT Tech BuZ, a consulting firm specializing in the Corporate Analytics & Metrics services related to the digital industry. He has extensive experience in the training, consulting and implementation of projects associated with the analysis and measurement component of Digital Marketing. Graduated from the University of British Columbia with a degree of "Achieving Award of Web Analytics" is also certified by the Google Analytics Academy in "Analytics Individual Certified" since 2010. Invited speaker at various seminars, conferences and workshops to address the specific theme of Digital Marketing measurement and best analytical and monitoring practices. Invited lecturer at the European University for the module Google Analytics Lab and Clickstream Analysis, inserted in the Executive Master in Digital Marketing. In his most recent projects in this area, has been leading and share knowledge with various companies, brands and organizations, including: ANACOM, Delta Q, Brisa, Via Verde, Digital Media Capital, among others. Email: Web site: LinkedIn: Jorge Cunha