2. Fallon was founded in 1981 by Pat Fallon and four
other partners as Fallon McElligott Rice.
They make adverts for TV, magazines.
Their HQ is in Minneapolis, Minnesota in the USA.
Is the Subsidiary to Publicis, its parent company.
3. Fallon Worldwide won a gold Effie for the “ATS vs. the
World” campaign.
They have produced award winning work for Volvo,
IKEA, BT, Nintendo, RSPCA, Smirnoff and Nestle, plus
many more.
4. Rolling Stone- Magazine
Lee Jeans- Clothes
United Airlines- Airlines/Flights
Sony- TVs
Skoda- Cars
5. Name of
Product
Visual / Text Music / Sound
FX
Audience Meaning /
Message
United Airlines- “It’s
Time to Fly”
2004
A watercolour styled
advert showing a man
travelling around in a
smart suit.
There is no text until
the very end where it
says: “United Airlines,
It’s Time to Fly”.
Calm piano music
plays throughout the
song. The music is
Gershwin’s
“Rhapsody in Blue”
There are no special
sound effects and the
only speech is near
the end where the
narrator says: “Where
ever in life you go, is
up to you. There is
one airline that will
take you there”.
People who travel a
lot or want to go on
holiday for a good
price.
It would also be good
for businessmen.
They are called
United Airlines not
just because they are
from the US, but also
because they unite
families together.
The Rose could also
symbolise the love
and kindness of the
company.
Mainly, it advises you
the best airline to
travel around by.
