J&A Ltd introduces their new product, the RainbowRider cereal bar. Their pitch includes introducing themselves, the product name and slogan of "Bringing Colour to the Table", their target audience of mums and young children, and their marketing campaign of 3 print adverts and an exclusive distribution deal with Sainsbury's stores. They have created a short video advert and powerpoint presentation to showcase their research and pitch their product idea.

1. Task 8: GroupPitch
As a groupmake a shortpower-pointorprezi onyourideasandresearchfor the companies
consideration.
Your pitchmust include:
• Introducingwhoyouare- J&A Ltd.
• The name of the product- RainbowRider
• The sloganof the product- BringingColourtothe Table
• I usedmyresearchand knowledge of rainbowsandusesof colourandthisinspiredme to
come up withRainbowRiderasa possible name forthe bar.TogetherwithJoshwhowasresearching
the nutrientsandingredientsof cereal bars,we chose RainbowRiderasour final name.
• We thoughtthe name wascatchy andthe sloganwouldpersuade people tobuythe bar.
• What yousee the target audience as- Mumsand youngchildren.
• Your 3 printadverts(A4Magazine,PublicTransportand Website Banner –includingwhohas
done what)
• Your marketingcampaign- Exclusive toSainsbury’sStores
• Your short videoadvert-
You mightwantto do a script to decide whoissayingwhatduringthe pitch