The document discusses personas, scenarios, and user stories to understand users and their goals. It provides examples of an imaginary persona for a botanic garden worker and describes scenarios and user stories based on this persona's goal of efficiently ordering extra soil supplies. The scenarios and user stories illustrate how the persona would currently complete the task and potential ways a new solution could help address the problem.
Introduction to building and using personas and scenarios in designPenny Hagen
Introduction to building and using Personas and Scenarios in Design given to UTS first year design students.
An overview of how they are created, and how they are useful in the design process, including getting from user research to design, and how they inform design.
An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
The Art of Product Management by 23andMe Senior Product ManagerProduct School
Product management is a fascinating and broad area that encompasses vision, strategy, design and execution. This presentation provided an overview of various aspects of product management from understanding the market, the competition, the user, defining the MVP, designing and building the product leading up to successful launch.
Venkatesh Balan, Senior Product Manager at 23andMe, talked about how after the launch, the role of the Product Manager continues in evolving the product, monetizing, growing the users and revenue. Not to mention, the Product Manager also works with various cross-functional teams while using influence, inspiration and soft skills.
A presentation to explain why selling of Information Architecture is important and how the architect has to include strategy points even before the IA is sold.
This presentation explains what is a survey/review paper.
Moreover it deals with the aspects that have to be kept in mind while writing a review paper.
Introduction to building and using personas and scenarios in designPenny Hagen
Introduction to building and using Personas and Scenarios in Design given to UTS first year design students.
An overview of how they are created, and how they are useful in the design process, including getting from user research to design, and how they inform design.
An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
The Art of Product Management by 23andMe Senior Product ManagerProduct School
Product management is a fascinating and broad area that encompasses vision, strategy, design and execution. This presentation provided an overview of various aspects of product management from understanding the market, the competition, the user, defining the MVP, designing and building the product leading up to successful launch.
Venkatesh Balan, Senior Product Manager at 23andMe, talked about how after the launch, the role of the Product Manager continues in evolving the product, monetizing, growing the users and revenue. Not to mention, the Product Manager also works with various cross-functional teams while using influence, inspiration and soft skills.
A presentation to explain why selling of Information Architecture is important and how the architect has to include strategy points even before the IA is sold.
This presentation explains what is a survey/review paper.
Moreover it deals with the aspects that have to be kept in mind while writing a review paper.
Design Thinking for Social Innovation at IEMax Oliva
How might we provide drinkable water to low income rural communities? How might we provide premature baby incubation solutions for the Base of the Pyramid? How might we create a process and culture which enables innovaiton to be at the core of our organization, be it from a social enteprise, a responsible business or a cross collaboration with unlikely allies? We need to re-imagine, re-invent and re-design the way that we do business, the way in which we create and deliver value. Design is too important to be left to designers alone. During this workshop, you will learn the key concepts of Design Thinking with a focus on social innovation, experimenting with collective creativity, and practicing with key tools to apply in future social challenges. Design thinking you can learn at a workshop; it takes a lifetime to master it.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
Introduction to UX and Turning Research into Insight and Action - Angelhack D...Jonathan Steingiesser
This was a presentation by Jonathan Steingiesser given to entrepreneurs at Angelhack Dubai in May 2014.
It is an Introduction to UX and practical advice on how to turn research into insight and action.
During the presentation two activities were given to participants regarding their startup initiative.
- Persona development of the target audience
- Experience mapping: creating a proto persona (short summary) of the target audience and a user journey based on a day or week in the life of this persona. Then adding the user stories/requirements/features that are needed for each step in that journey
Templates and examples can be seen in this presentation.
REFERENCE: Content for this presentation was sourced from various materials, predominately Leah Buley's The User Experience Team of One: A Research and Design Survival Guide which can be purchased at http://rosenfeldmedia.com/books/ux-team-of-one/
On target three-ways-to-keep-audience-in-focus_ivmgKate Walser
Keeping your user audience in mind can be challenging. Each of these 3 tools can be adapted to project timelines and budgets to help you remember who that end user is and what he needs.
Generative Research — InVision DesignTalkMisael Leon
ustomer-centric, the importance of understanding your users’ motivations is increasing. As designers, it’s our job to gather and synthesize customer input and turn it into actionable design strategy.
User interviews are a great way understand your users’ motivations, but some ideas are hard to verbalize. Plus, traditional 1-on-1 interviews lack flexibility and don’t get to the core of human emotions.
In this DesignTalk, we’ll learn how to use generative research tools—or hands-on exercises—to understand your users' motivations. You’ll learn how to uncover unspoken desires, expectations, and lifestyle habits. By the end of the webinar, you’ll have a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.
Generative Research Workshop by Nearsoft — Amsterdam MaterialMisael Leon
Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
Design Thinking for Social Innovation at IEMax Oliva
How might we provide drinkable water to low income rural communities? How might we provide premature baby incubation solutions for the Base of the Pyramid? How might we create a process and culture which enables innovaiton to be at the core of our organization, be it from a social enteprise, a responsible business or a cross collaboration with unlikely allies? We need to re-imagine, re-invent and re-design the way that we do business, the way in which we create and deliver value. Design is too important to be left to designers alone. During this workshop, you will learn the key concepts of Design Thinking with a focus on social innovation, experimenting with collective creativity, and practicing with key tools to apply in future social challenges. Design thinking you can learn at a workshop; it takes a lifetime to master it.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
Introduction to UX and Turning Research into Insight and Action - Angelhack D...Jonathan Steingiesser
This was a presentation by Jonathan Steingiesser given to entrepreneurs at Angelhack Dubai in May 2014.
It is an Introduction to UX and practical advice on how to turn research into insight and action.
During the presentation two activities were given to participants regarding their startup initiative.
- Persona development of the target audience
- Experience mapping: creating a proto persona (short summary) of the target audience and a user journey based on a day or week in the life of this persona. Then adding the user stories/requirements/features that are needed for each step in that journey
Templates and examples can be seen in this presentation.
REFERENCE: Content for this presentation was sourced from various materials, predominately Leah Buley's The User Experience Team of One: A Research and Design Survival Guide which can be purchased at http://rosenfeldmedia.com/books/ux-team-of-one/
On target three-ways-to-keep-audience-in-focus_ivmgKate Walser
Keeping your user audience in mind can be challenging. Each of these 3 tools can be adapted to project timelines and budgets to help you remember who that end user is and what he needs.
Generative Research — InVision DesignTalkMisael Leon
ustomer-centric, the importance of understanding your users’ motivations is increasing. As designers, it’s our job to gather and synthesize customer input and turn it into actionable design strategy.
User interviews are a great way understand your users’ motivations, but some ideas are hard to verbalize. Plus, traditional 1-on-1 interviews lack flexibility and don’t get to the core of human emotions.
In this DesignTalk, we’ll learn how to use generative research tools—or hands-on exercises—to understand your users' motivations. You’ll learn how to uncover unspoken desires, expectations, and lifestyle habits. By the end of the webinar, you’ll have a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.
Generative Research Workshop by Nearsoft — Amsterdam MaterialMisael Leon
Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
Similar to User Research: Personas, scenarios, user stories (20)
Wordress.com alkeet ja sosiaalisen median lyhyt historiaValeria Gasik
Neljän päivän mittainen workshop HEO:ssa tapahtumatuotannon ja journalismin opiskelijoille. Kurssin aiheita: sosiaalinen media, lyhyt katsaus somen historiaan, wordpress.com blogi. Workshopin aikana opiskelijat toteuttavat omia blogeja – portfolioita ja tapahtuman sivuja.
Some examples of apps and approaches for interaction design. These slides are related to e-IxD workshop, more information: http://ifi6079.wordpress.com/
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
4. Imaginary personas
a 28-year old
waitress on a
maternity leave
69-year old, retired
engineer, who enjoys
exploring outdoors
with his wife
15-year old student,
who likes long boards,
pool and girls
Hanna Takashi Marco
12. Persona’s goals
to be able to:
... move around easily
... retreat to a (semi) private space
... communicate and seek fundamental
information on the move
... predict conditions and plan daily activities
solutions A, B, C ....
20. Experience goals
Hedonic; feeling/being
e.g.
Look cool
Become admired
Remain focused
Get rich
Be loved
Do-goals, actions
Pragmatic; doing
e.g.
Post a Tweet
Look up a place
Set up a website
Play a game
Close Facebook account
25. We can’t ask users to be with
us all the time, thus we make
user models.
26. Persona
• Describes (your app’s) imaginative users archetypes.
• Is based on the real research and observation.
• Shows user goals and their behavior patterns
• Helps to crack “what” and “why” questions
• Primary, secondary, supplemental, non-persona
28. Persona
• Used as an aid to help express, discuss and
validate design questions and decisions, e.g.
• Would the persona (“Bob”) use this?
• Is this logical?
• Does this make sense to this persona?
• Is it fun / exiting / motivating... ?
• Bob would not like this, because....
31. •Talk to people who a different
from you and what you know
already
•Look for reoccurring issues and
trends, language (lingo), surprises...
•Acknowledge your biases and be
open-minded
32. Persona documentation
• Helps to communicate persona to other stakeholders
• A document might include e.g.
• background info: age, gender, occupation
• mapping, such as technical skills
• a short description of an activity, that is related to the
current context or problem settings and frustrations
• goals
34. Example template, yours can look different!
Background Bio
Name, (age), (role), occupation, education
Photo(s)
Description
E.g. use environment or context, where the problem occurs
and current solutions and frustrations.
Goals
• What are the user’s end goals?
• 2-4 end goals and 0-1 life goals is enough
for this workshop
Mapping
E.g. computer
skills, necessity vs
fun, quality vs
price.
35. Example template, yours can look different!
Petter Tamm
44, botanic garden worker, father of two children
Goals
• Wants to manage bulk orderings more efficiently
• Is looking for quality reviews about new products
Reads reviews to
find best...
quality price
As a lead gardener, Petter is responsible in ordering
nutritions and specific soil for the plants for the
city’s botanic garden. Currently he has to do
bi-weekly orders over the phone from his office,
calling manufacturers one by one.
38. Scenarios
• Stories that help understand interactions
• A cheap way to illustrate design solution
from user’s (persona’s) point of view
• Tell user’s goals, motivations and actions
“What should this product do?”
“How would user behave in this context?”
“What if...?”
39. Scenarios
• without your solution present-based
• Focus is set on current practices that illustrate
‘state of the art’ and the problem context
• with your solution future-based
• Focus on how problems could be addressed
(without diving into much details).
Scopeofwork
40. It’s Friday afternoon. Petter opens his desktop
computer at the botanic center’s office. He wants
to be quickly done with the extra flower soil orders.
Petter decides to order the same combination of
products as four weeks ago, but in smaller quantity. He
does not order nutritions this time.
Petter is not interested in staying at the office long.As
soon as the order is done, he leaves work to pick his
daughter from school.
Context-based scenario
41. It’s Friday afternoon. Petter opens his desktop
computer at the botanic center’s office. He wants
to be quickly done with the extra flower soil orders.
Petter decides to order the same combination of
products as four weeks ago, but in smaller quantity. He
does not order nutritions this time.
Petter is not interested in staying at the office long.As
soon as the order is done, he leaves work to pick his
daughter from school.
Story background, settings Goal “extra orders, quick”
Motivation: efficiency
High level actions
(e.g. re-ordering x with changes, not ordering y.)
42. • In what settings will the product be used?
• Is the persona frequently interrupted?
• With what other products will it be used?
• What primary activities does the persona need to
perform to meet her goals?
• What is the expected end result of using the product?
etc.
44. Use Cases
A step-by-step, often
detailed description of
product’s behavior, which
helps the user (and
other actors) to achieve
a result.
Components:
Use Case,Actors, Steps
Success Condition: what is considered a successful end to the use case
Failure Condition: what is considered a failed end to the use case
45. Steps / Basic course of events
1. Check what has been ordered before.
2. Renew a previous order.
3. Modify the order to suit current situation.
4. Place the order.
Alternative course of events
In step 1. check favorite orders.
Use Cases
Simple example
Use Case – Ordering extra soil.
Actor – Petter / botanic garden worker
46. User Stories
A simple, easily readable
description of a specific
user need.
As a (persona/role)
I want to do (what),
so I can benefit (how).
As a botanic garden worker
I want to order extra soil.
Original model popularized by Mike Cohn,
Screenshot: ScrumDesk
47. Condition details
User Stories
Epic / Saga user stories
Theme user stories
User stories with clear conditions of satisfactions
Theme user stories
Theme user stories
48. Condition details
Epic / Saga
user stories
User stories with clear
conditions of satisfactions
As a gardener
I want to quickly order extra soil.
... to see previous offers.
– Condition: similar to the new offer
... to modify the order.
... to submit a new order.
etc.
As a gardener
I want to order soil.
Theme user stories
50. Today’s To Do
Add notes to your blog
1. Discuss and describe 1 primary persona
2. Write 1-2 scenarios based on persona’s goal
• How would persona use your solution?
3. Write few user stories OR an use case(s) based on
the scenario(s)
51. Resources
• Cooper,Alan, Reimann, R & Cronin, D. (2007) About Face 3:The essentials of interaction design.Wiley; ISBN:
0470084111
• Hinton,Andrew. Personas and the Role of Documentation. (2008) http://boxesandarrows.com/personas-and-
the-role-of-design-documentation/
• Accessibility in User-Centered Design http://www.uiaccess.com/accessucd/personas.html
• Hassenzahl, M. (2008). User Experience (UX):Towards and experiential perspective on product quality. http://
www.researchgate.net/publication/
238472807_User_experience_(UX)_Towards_an_experiential_perspective_on_product_quality/file/
60b7d51bf4873231da.pdf
• What research methods could I use to create personas? http://ux.stackexchange.com/questions/21891/what-
research-methods-can-i-use-to-create-personas
• Personas http://wiki.fluidproject.org/display/fluid/Persona+Categories
• Mike Cohn. http://www.mountaingoatsoftware.com/articles?tag=user%20stories
• Stellman & Green. Building better software. http://www.stellman-greene.com/2009/05/03/requirements-101-
user-stories-vs-use-cases/
• User Story map http://winnipegagilist.blogspot.com/2012/03/how-to-create-user-story-map.html
52. Images
• A women with a child https://www.flickr.com/photos/eraphernalia_vintage/3184104746/sizes/o/
• Senior couple https://www.flickr.com/photos/thepismire/3238750476
• Longboard boy https://www.flickr.com/photos/marcogomes/787647547/sizes/o/
• Ramps https://www.flickr.com/photos/borkazoid/4202740785/sizes/l
• Mobile Cubicles https://www.flickr.com/photos/alpha600/3255806387/sizes/o/
• Mobile device https://www.flickr.com/photos/ebayink/6816581064/sizes/l
• Boat https://www.flickr.com/photos/time-to-look/14551961151/sizes/l
• Restaurant https://www.flickr.com/photos/en321/9908577253/sizes/l
• Girls with ice-creams https://www.flickr.com/photos/pbaitor/4998329309/sizes/l
• Woman in hospital bed https://www.flickr.com/photos/uhduh/12242998/sizes/l
• Girl with a phone https://www.flickr.com/photos/brandoncwarren/2952179726/sizes/l
• Men on a bench https://www.flickr.com/photos/scottrsmith/6194527237/sizes/l
• Woman at ATM https://www.flickr.com/photos/betsssssy/435300495/sizes/l
• User Case Map http://www.batimes.com/articles/user-stories-and-use-cases-dont-use-both.html