ustomer-centric, the importance of understanding your users’ motivations is increasing. As designers, it’s our job to gather and synthesize customer input and turn it into actionable design strategy.
User interviews are a great way understand your users’ motivations, but some ideas are hard to verbalize. Plus, traditional 1-on-1 interviews lack flexibility and don’t get to the core of human emotions.
In this DesignTalk, we’ll learn how to use generative research tools—or hands-on exercises—to understand your users' motivations. You’ll learn how to uncover unspoken desires, expectations, and lifestyle habits. By the end of the webinar, you’ll have a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.
Generative Research Workshop by Nearsoft — Amsterdam MaterialMisael Leon
Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.
Generative Research Workshop for Ladies That UX NYCMisael Leon
Generative Research is a great tool to generate meaningful insights about the habits and lifestyles of their users.
Generative Research is a powerful framework for innovation. It involves a series of collaboration exercises in which users reveal aspects of their personal experiences. By utilizing tangible artifacts, participants communicate emotions that are often difficult to express with words.
Groups provide an exceptional framework for personal and professional growth. Early in the development of Peer Insight, we noticed that highly functioning groups were special. They were serious, yet included timely doses of laughter. They discussed best practices, yet were open to discussing their vulnerabilities. They told stories, yet were prepared to receive open and honest feedback.
Peer Insight helps bring the intelligence and knowledge into a safe space where real learning can occur and new insights are embraced. is
SIGLO XXI: ¿época de cambio o cambio de época? Antoni
Ponencia presentada el 21 de marzo en "#ComPolEnUMET: Perspectivas y desafíos desde la Comunicación Política”, jornada organizada por la Universidad Metropolitana para la Educación y el Trabajo (UMET) de Argentina.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Generative Research Workshop by Nearsoft — Amsterdam MaterialMisael Leon
Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.
Generative Research Workshop for Ladies That UX NYCMisael Leon
Generative Research is a great tool to generate meaningful insights about the habits and lifestyles of their users.
Generative Research is a powerful framework for innovation. It involves a series of collaboration exercises in which users reveal aspects of their personal experiences. By utilizing tangible artifacts, participants communicate emotions that are often difficult to express with words.
Groups provide an exceptional framework for personal and professional growth. Early in the development of Peer Insight, we noticed that highly functioning groups were special. They were serious, yet included timely doses of laughter. They discussed best practices, yet were open to discussing their vulnerabilities. They told stories, yet were prepared to receive open and honest feedback.
Peer Insight helps bring the intelligence and knowledge into a safe space where real learning can occur and new insights are embraced. is
SIGLO XXI: ¿época de cambio o cambio de época? Antoni
Ponencia presentada el 21 de marzo en "#ComPolEnUMET: Perspectivas y desafíos desde la Comunicación Política”, jornada organizada por la Universidad Metropolitana para la Educación y el Trabajo (UMET) de Argentina.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
How to Do User Research in Agile Teams - Nearsoft + AtlassianNearsoft
You will learn to build better products by researching user behavior, needs, and motivations. We’ll show you a practical guide to integrate these techniques to your Agile development process.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Powerful Techniques to Understand Customer MotivationsNearsoft
Understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer pain points and opportunities.
Discovering Unmet Needs and New Solutions with Participatory Design Jennifer Briselli
Discovering Unmet Needs and New Solutions with Participatory Design
Mad*Pow | Center for Healthcare Experience Design
Quarterly Training Workshop August 2016
On target three-ways-to-keep-audience-in-focus_ivmgKate Walser
Keeping your user audience in mind can be challenging. Each of these 3 tools can be adapted to project timelines and budgets to help you remember who that end user is and what he needs.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
How to Do User Research in Agile Teams - Nearsoft + AtlassianNearsoft
You will learn to build better products by researching user behavior, needs, and motivations. We’ll show you a practical guide to integrate these techniques to your Agile development process.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Powerful Techniques to Understand Customer MotivationsNearsoft
Understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer pain points and opportunities.
Discovering Unmet Needs and New Solutions with Participatory Design Jennifer Briselli
Discovering Unmet Needs and New Solutions with Participatory Design
Mad*Pow | Center for Healthcare Experience Design
Quarterly Training Workshop August 2016
On target three-ways-to-keep-audience-in-focus_ivmgKate Walser
Keeping your user audience in mind can be challenging. Each of these 3 tools can be adapted to project timelines and budgets to help you remember who that end user is and what he needs.
NCV 2 Human & Social Development Hands-On Support Slide Show - Module 1Future Managers
This slide show accompanies our learner guide - NCV 2 Human & Social Development Hands-On Training by Tricia Sterling, published by Future Managers Pty Ltd. For more information visit our website www.futuremanagers.net
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
Strengthening Relationships by Removing Blame: Constructive Relationships wit...Mieko Ozeki
Co-presented by Mieko Ozeki, Sustainability Projects Coordinator at the University of Vermont, and Dallase Scott, Sustainability Program Manager at GreenerU.
This method is great to get early feedback on your product before writing a single line of code, or coding a mock-up.
Learn to use Rapid Paper Prototyping to quickly co-create and validate products with users. Bring your ideas to life at extremely low cost. It takes the bare minimum amount of details to create a functional interface so potential users can test it. This method is great to get early feedback on your product before writing a single line of code, or coding a mock-up. Paper and ink is all you need.
Shareable service blueprints workshop nyc coworking spaceMisael Leon
The key to maintaining an active user acquisition and engagement rate is to offer your customers a positive experience.
Service Blueprint is a UX mapping technique to analyze the complete service process flow. It is based on a collaborative technique that displays the process’s functions above and below the line of visibility to the user. All backstage operations are documented and aligned to the User Experience in the frontstage.
Usability Testing is an observational technique used in user-centered interaction design to evaluate a product by testing it on users. It is great to get early feedback on your product before writing a single line of code, or even designing a hi-fi mock-up.
As the mobile industry continues to grow, so do consumers’ expectations. Unfortunately, the pace at which expectations grow is much faster than your ability to innovate. The inevitable lag between innovation and expectation is the main reason why you’re struggling to engage your mobile users and it’s reflected in low retention rates & high churn rates.
But by having the right Mobile Onboarding flow to welcome your users you’ll boost your engagement metrics. There are variety of onboarding flows to choose from, but only after identifying what your app means to your users you can select the right one. The right onboarding user flow means engaged consumers, which means more business.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
18. Recollection Exercises
Remember, select, talk about, and interpret past events
Describe behavior, thoughts, and feelings
Connect the dots of seemingly disconnected events
21. 1. Lists
1. Low effort to complete but yield rich discussion.
2. Collecting elements of a category —e.g. “Types of meals I cook.”
3. Gathering feelings and needs around a topic
4. Compiling inventories —e.g. “What’s in my bathroom cabinet?”
22. A List combined with a Diagram to
show priority of elements.
The inner circle is the highest
priority while the outer circles are of
least importance.
Concentric Circles
23. Participants list their experiences
before, during, and after 1-on-1
meetings with team members.
Timelapse List
Before
During
After
24. 2. Mad Lib
1. Eliciting associations, desires, preferences, values
2. Gathering participant’s own words around a prompt to evaluate symbolic
meanings associated with the topic
3. Used to assess motivations and attitudes
4. Easy to create and offer high value results!
A.k.a. Sentence Completion
26. Understanding the preferences and
attitudes of young people when
redeeming promo codes in
restaurants.
Sentence Completion
and Drawing
27. 1. Learning about negative & positive events
2. Exploring a category —understanding perspectives and values
around a topic
3. Gathering lessons learned
4. These are best as solo-work to enable enough time for reflection
3. Stories
28. Snags & Delights are mini-stories
about negative and positive
experiences on recent events.
Mini-Stories
29. A letter can help to understand
the impact of past choices on a
participant’s current state.
Letter to Myself
30. A personal letter written to a product
often reveals profound insights value
and expectations from objects in
everyday lives.
The Break-Up Letter
31. 4. Sort
1. Identifying and exploring categories. Relationships among elements (leads
to uncovering mental models)
2. Learning about preferences and priorities (when participants rank order
elements)
3. Remembering stories (when participants select or sort images)
4. Create a deck of triggers/images collaboratively (it helps eliminate gaps in
your individual thinking)
32. Increasing a system’s findability.
Give users a set of cards, each labeled
with a piece of content or
functionality.
Ask them to sort them into groups
that make sense of them.
Card Sorting
33. Photo deck to choose images that
best fit certain criteria.
Exercise to redesign travel-related
site. Participants were given photos,
typefaces, and moods so they could
react to an unbranded site.
Association Deck
35. Setting the Stage
Prototype the exercise and pilot it
Prepare the toolkit and tokens
8-10 participants, 1-on-1 sessions, 30-40 mins
Don’t ask for stakeholders’ permission… yet
36. 5. Track
1. Recording behavior, routines, feelings over time
2. Gathering photos from participant POV —empowers your participants!
3. Enabling awareness of automatic behavior around a topic
4. Good platform for comparing moments —e.g. Does this log reflect what
is normal?
37. 30 day Mood Calendar to track
emotions, key moments, and provide
a platform for follow-up discussion.
Mood Calendar
38. Snippets of experiences during a
period of time.
Useful to spot patterns difficult to
identify by recall.
A template is used to log moments.
Diary Study
Source: Designing for Sustainability link
39. 6. Make
1. Using metaphors & analogies to express hard-to-articulate ideas
2. Capturing moods & feelings
3. Generating future scenarios
4. Participants need lots of time to create and explain - Do not rush!
40. Participants were given Lego pieces
to build a city.
The goal was to simulate sprints
under an Agile environment.
Lego Simulation
41. Cut-outs of design elements for
participants to use to build paper
prototypes, prioritize features, add
new features, etc.
Cut-out Interface
42. In this exercise we had participants
(Millennials) plan their financial
future.
Manual activity forces them to
imagine their future selves and
discover ways insurance fit into their
story.
Timeline Board
43. How to project your professional
career by asking participants to map
milestones and major achievements
for their future.
Ideal Future Journey
44. 7. Map
1. Understanding relationships among elements in a category
2. Comparing activities to locations
3. Creating multiple layers of meaning to explore:
- Likes/dislikes/feelings
- Channel use
- Purpose/role of mapped items
- Priority of mapped items
45. Measuring the importance of Social
media tools, how each engages the
participant, the purpose of each tool,
and how people control interactions
among them.
Social Media Map
46. Modeling and understanding complex
services with no diagramming skills.
Envision the story of how users
experience a service, making
emphasis on key touch points.
Business Origami
47. 8. Play
1. Exploring important scenarios — Noticing emotions and assumptions in
different scenarios
2. Lessening pressure around sensitive topics
3. Gathering values, norms, rules, and native language
4. Exploring solution spaces
48. Participants were asked to emulate
their ideal 1-on-1 session to improve
the digital process of an application
for 1-on-1s
Role Play
49. Participants were asked to act as
objects or persons related to a
service.
Spot opportunities to improve the
journey they go through when
interacting within a service chain.
Games
51. What would be next?
Refine your exercise — let it evolve over time
Improve rapport skills — use the exercise as a tool
Interpret results using Affinity Diagrams — spot patterns
Generate a solution collaboratively with your team
52. Become a better listener
and reach a shared
understanding
Make a conversation
unfold naturally and
achieve a strong rapport
Get rich information on
users’ motivations,
expectations, and emotions
Understanding Your Users
53. Understanding Your Users
Discover ways to get stories
full of emotion and detail
Learn from the participants’
own insights about
themselves
Feel true empathy to
generate a solution
54. Takeaways
“It’s not the customer’s job to know
what they want” - Jobs
Deeper emotions with hands-on exercises
Customize your own methods