This was a presentation by Jonathan Steingiesser given to entrepreneurs at Angelhack Dubai in May 2014.
It is an Introduction to UX and practical advice on how to turn research into insight and action.
During the presentation two activities were given to participants regarding their startup initiative.
- Persona development of the target audience
- Experience mapping: creating a proto persona (short summary) of the target audience and a user journey based on a day or week in the life of this persona. Then adding the user stories/requirements/features that are needed for each step in that journey
Templates and examples can be seen in this presentation.
REFERENCE: Content for this presentation was sourced from various materials, predominately Leah Buley's The User Experience Team of One: A Research and Design Survival Guide which can be purchased at http://rosenfeldmedia.com/books/ux-team-of-one/
An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of behavior, thoughts, emotions or views
User Experience Design Fundamentals - Part 2: Talking with UsersLaura B
#2 in a 3-part series on UX Fundamentals: Talking with Users
Understand why you should talk to users to uncover, validate and/or understand their goals.
Learn how and when to talk with your users:
User research methods
Planning
Best practices for interviews
User Experience Design Fundamentals - Part 3: From People to ProductLaura B
#3 in a 3-part series on UX Fundamentals: From People to Product
* Learn how to analyze the information you get from your users.
* Learn how to apply findings to your product design.
Introduction to building and using personas and scenarios in designPenny Hagen
Introduction to building and using Personas and Scenarios in Design given to UTS first year design students.
An overview of how they are created, and how they are useful in the design process, including getting from user research to design, and how they inform design.
Design personas are a stable part of our UX toolkit. They help us keep the audience in perspective and communicate their needs. Personas naturally evolve throughout a project as we gain more knowledge through user research - but where do we start before we have research?
Proto-personas are not a substitute for research informed personas, but they do help us to quickly document audience assumptions around persona types, goals and frustrations. Making persona creation a collaborative activity allows us to extract stakeholder knowledge and assumptions around the audience to gain a collective understanding and achieve stakeholder buy-in to our process from the project outset.
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of behavior, thoughts, emotions or views
User Experience Design Fundamentals - Part 2: Talking with UsersLaura B
#2 in a 3-part series on UX Fundamentals: Talking with Users
Understand why you should talk to users to uncover, validate and/or understand their goals.
Learn how and when to talk with your users:
User research methods
Planning
Best practices for interviews
User Experience Design Fundamentals - Part 3: From People to ProductLaura B
#3 in a 3-part series on UX Fundamentals: From People to Product
* Learn how to analyze the information you get from your users.
* Learn how to apply findings to your product design.
Introduction to building and using personas and scenarios in designPenny Hagen
Introduction to building and using Personas and Scenarios in Design given to UTS first year design students.
An overview of how they are created, and how they are useful in the design process, including getting from user research to design, and how they inform design.
Design personas are a stable part of our UX toolkit. They help us keep the audience in perspective and communicate their needs. Personas naturally evolve throughout a project as we gain more knowledge through user research - but where do we start before we have research?
Proto-personas are not a substitute for research informed personas, but they do help us to quickly document audience assumptions around persona types, goals and frustrations. Making persona creation a collaborative activity allows us to extract stakeholder knowledge and assumptions around the audience to gain a collective understanding and achieve stakeholder buy-in to our process from the project outset.
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
Generative Research — InVision DesignTalkMisael Leon
ustomer-centric, the importance of understanding your users’ motivations is increasing. As designers, it’s our job to gather and synthesize customer input and turn it into actionable design strategy.
User interviews are a great way understand your users’ motivations, but some ideas are hard to verbalize. Plus, traditional 1-on-1 interviews lack flexibility and don’t get to the core of human emotions.
In this DesignTalk, we’ll learn how to use generative research tools—or hands-on exercises—to understand your users' motivations. You’ll learn how to uncover unspoken desires, expectations, and lifestyle habits. By the end of the webinar, you’ll have a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.
Generative Research Workshop by Nearsoft — Amsterdam MaterialMisael Leon
Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Diving Deep: Uncovering Hidden Insights Through User InterviewsSusan Mercer
User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering questions from a researcher completely honestly. Other times they don’t know how to articulate exactly what they need, want, or feel.
We will examine research from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s superficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, and others to encourage participants to share their stories. You'll learn to uncover hidden, actionable insights to fuel your designs.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Designing to save lives: Government technical documentation Laurian Vega
In this presentation the speakers will discuss the methods and strategies of writing technical communication in the design of software for the government sector with the broader goal of evaluating best practices for how to create a positive user experience for a particular user group. Creating software for the government, and specifically in defense contracting, involves understanding a specific set of user needs and a variety of command and control net-centric contexts ranging from real-time analytics, cyber-situational awareness, to strategic and operational planning. The best practices for designing and writing for such a diverse set of needs involves tight integration with the software development team, stakeholders, and users such that the right words and elements are incorporated into the interface and that the technical documentation properly reflects the software’s features. The presenters will further discuss examples of content strategy driving from their industry experience and expertise.
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
Topic: How to Effectively Lead Focus Groups
Tremis Skeete, NexTier Innovations
Talking to users can be a challenge and running a focus group is one of those tasks which most Product Managers would say is essential in getting real insights. Whether you want to test your user group's response to a new product or changes to features within an existing product, as a product person you need to have a creative set of analytical skills and strategies for how to steer the group toward productive discussions. In this presentation, Tremis will discuss how focus groups can truly work well for you, and how you can organize, coordinate, and effectively lead focus group sessions.
Generative Research — InVision DesignTalkMisael Leon
ustomer-centric, the importance of understanding your users’ motivations is increasing. As designers, it’s our job to gather and synthesize customer input and turn it into actionable design strategy.
User interviews are a great way understand your users’ motivations, but some ideas are hard to verbalize. Plus, traditional 1-on-1 interviews lack flexibility and don’t get to the core of human emotions.
In this DesignTalk, we’ll learn how to use generative research tools—or hands-on exercises—to understand your users' motivations. You’ll learn how to uncover unspoken desires, expectations, and lifestyle habits. By the end of the webinar, you’ll have a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.
Generative Research Workshop by Nearsoft — Amsterdam MaterialMisael Leon
Determine what your users want or whether they will like your new feature. Generative user research is a powerful tool that can help you understand your target users' desires, expectations and lifestyle habits, taking the speculation out of product decisions and surfacing new customer opportunities.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Diving Deep: Uncovering Hidden Insights Through User InterviewsSusan Mercer
User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering questions from a researcher completely honestly. Other times they don’t know how to articulate exactly what they need, want, or feel.
We will examine research from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s superficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, and others to encourage participants to share their stories. You'll learn to uncover hidden, actionable insights to fuel your designs.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Designing to save lives: Government technical documentation Laurian Vega
In this presentation the speakers will discuss the methods and strategies of writing technical communication in the design of software for the government sector with the broader goal of evaluating best practices for how to create a positive user experience for a particular user group. Creating software for the government, and specifically in defense contracting, involves understanding a specific set of user needs and a variety of command and control net-centric contexts ranging from real-time analytics, cyber-situational awareness, to strategic and operational planning. The best practices for designing and writing for such a diverse set of needs involves tight integration with the software development team, stakeholders, and users such that the right words and elements are incorporated into the interface and that the technical documentation properly reflects the software’s features. The presenters will further discuss examples of content strategy driving from their industry experience and expertise.
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
Topic: How to Effectively Lead Focus Groups
Tremis Skeete, NexTier Innovations
Talking to users can be a challenge and running a focus group is one of those tasks which most Product Managers would say is essential in getting real insights. Whether you want to test your user group's response to a new product or changes to features within an existing product, as a product person you need to have a creative set of analytical skills and strategies for how to steer the group toward productive discussions. In this presentation, Tremis will discuss how focus groups can truly work well for you, and how you can organize, coordinate, and effectively lead focus group sessions.
This is a talk I gave at the first Meetup for Digital Product Design.
Here is the talk description:
Research can improve team synergies which create opportunities for better products and a team that is happier with their results. In the first Digital Product Design Meetup Jonathan will share insights for how research can be used to create both a user-centric culture and a catalyst for team bonding. Whether you are looking to introduce an internal research practice for the first time or looking to improve on an existing one learn how these methods can work for you. The second half of the event will be a group exercise to uncover bottlenecks in your own organization implementing user research and how this can be solved.
Slides from session 1 of my User Experience class at School of Visual Concepts: Introduction to UX core principles and process, and introduction to interviewing. Learn more at http://svc-ux1.leannagingras.com/
As designers, we use empathy to solve critical leadership problems in our teams, and as servant leaders, our purpose is to serve others in a meaningful and productive manner.
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
Next up in our SlideShare series is "User Research." It will give you an insight into what user research is, types of approaches, why you need to do research in your users and much more.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
5. We can use these lessons
to better understand our
users and how they work
in their daily lives.
6. Agenda
• “User Experience Design” - what the heck does that
mean?
• Planning and Discovery Methods
• Guerilla User Research
• Collating and Presenting your Insights
• Interactive Activity
• What’s next?
8. What is User Experience?
• User experience is often a difficult thing to describe.
There are many definitions which can be found but no
single definition has triumphed as a favourite.
• This is probably because “user experience” is a general
term that describes not only a professional practice, but
also a resulting outcome.
9. What is UX?
In a simple working definition:
“User experience is the overall
effect created by the interactions
and perceptions that someone
has when using a product or
service”.
10. What is User Experience?
• In today’s world we spend much of our lives interacting
through technology, how easy or difficult it is to use is
what really matters.
• That is what user experience or UX is all about!
11. The Psychology of UX
vs
Maslow's Hierarchy of Needs Needs of our Users
13. Planning and Discovery Methods
• In the project management or SDLC scheme of things,
where does “Collecting and digesting user feedback” fit
in?
• From a UX perspective, the common activities that take
place can be seen in the following UX Toolkit
14.
15. Planning and Discovery Methods
• As you can see a lot of these activities involve user
research which is why collecting and digesting user
feedback is at the heart of User Experience and User
Centred Design.
• I know what some of you are thinking…
16. Guerilla User Research
• The aim of this activity is to understand your product
from a different perspective and look past what is familiar
and known in order to see the product with fresh eyes.
• What concerns are on top of users’ minds? How do they
really behave? How are people using your product
today?
• You make it a priority to talk and learn from at least a few
users first hand by whatever means necessary.
17. Guerilla User Research - Part 1
1. Think about your target users for a current project
• Who are they?
• What kinds of behaviors and interests might they have?
• Where do they live & work?
• For example, if your target audience are 20-35 year olds and
they spend a lot of time in coffee shops you might want to
spend an afternoon in a coffee shop, politely asking people
you see working on their laptops if they would be interested in
doing a short user study.
18. Guerilla User Research - Part 2
2. List your research questions
• Think about what you’re trying to learn from your users.
• Do a mind map to get your questions out of your head
and onto paper or a whiteboard
• Tips: Ask open-ended questions, ask about past
events e.g “tell me about the last time that you took a
picture on your phone”
19.
20. Guerilla User Research - Part 3
3. Go into the field
• Ideally meet with your users in his/her own environment: work/home or
somewhere he/she spends a lot of time
• Ask your user to show you as much as they are comfortable sharing
about how they use the product and what is relevant in that
environment
• If he/she is ok with it, take picture, video, recordings to document
what you see and hear and remind you of this person and the things
you learned
• Make sure to cover all your research questions which you listed down.
21. Guerilla User Research - Part 4
4. Mine the data for insights
• After you have completed all your research interviews
spend some time reviewing your notes and looking for
the answers to the question you had listed in the
beginning.
22. Collating and Presenting your Insights
• From a project management sense, one common method of
collecting your requirements are through user stories.
Title (one line describing the story)
Narrative: As a [role], I want [feature], So that [benefit]
Acceptance Criteria: (presented as Scenarios)
Scenario 1: Title
Given [context] And [some more context]… When [event] Then [outcome]
And [another outcome]...
Scenario 2: ...
23. Collating and Presenting your Insights
Other methods of presenting user research insights include the following:
• Insights Blogs
• Insights Boards
• Client Workshops
• User Journeys (example: comparing AS-IS to the TO-BE state)
• Personas or Proto Personas
• Heuristic Markup
• Task Flows
29. Activity
1. Create a detailed persona based on your target
audience for your product
OR
2. Create a proto persona (short summary) of your target
audience and a user journey based on a day or week in
the life of this persona. Then add the user stories or
requirements/features that you need for each step in
that journey
30. What’s next?
• Design - sketching, prototypes and wireframes.
• Applying everything you have learned to improve the user
experience and eliminate pain points and frustrations.
• Final note: user research and feedback never stops. It is
something that should be done throughout the project life
cycle and continued after project completion. Usability
studies for example should be scheduled periodically and
along with analytics and other user feedback can be
used to continuously improve the product.