The magazine will aim to both inform and entertain readers about hip hop music and culture, with a focus on entertainment. It will provide a platform for artists who may not have had exposure previously and notify readers about music events and festivals. The target audience is people ages 18-35, with more women than men. Content will include interviews, reviews of events and albums, and discussions about the future of hip hop in Hertfordshire. Personnel will include a photographer, editor, social media manager, and stylist.

1. Herts hip hop

2. Purpose
The purpose of our magazine.
The purpose of the magazine is a mix of
inform and entertain with the emphasis
on entertainment.
This will be achieved by having fun and
engaging content like celebrity Q&A
sessions.
Give a platform to those who may have
not had it before.
Will notify and encourage people to go to
music events and festivals.

3. Competition
• The competition for this magazine will
be other similar modern hip hop
magazines.
• There is a need for this type of magazine
in the UK with there being no targeted
and dedicated magazine to just Hip
hop.
• This is key as the scalability of the
magazine outside of Hertfordshire is
huge.
• The two main competitors are:
• Hip hop Weekly, first released in
2006 with it being based in Atlanta.
• The source magazine, based in
America with it releasing in 1988.

4. Form and
genre
Herts hip
hop
The font that I will use is “a black
lives”
This is a classy font that will link
with the genre and theme of the
magazine that is a premium
product.

5. Target
audience
Our target audience is your average
person.
The most common groups:
ages 18-35
more women than men at a 55/45 split

6. Content
As for content in the magazine
this will range but while
always trying to stay relevant
to the reader. A list of this
content will be below-
-Events (festivals/shows)
-Entertainment
-Future of music in
Hertfordshire
-Quotes and interviews from
the top artists
-classy product customers
believe its premium

7. Resources and
personnel
• Personnel:
• Photographer
• Editor
• Social media manager
• Stylist
• Image editor
Resources:
Publisher
Printing company to print
magazine
Lenses, Sd card, Tripod, card reader
Desktop publishing software e.g.
quark

8. Distribution and
marketing
Distribution will take place in a
number of places:
Supermarkets
Boutique stores
Marketing:
Social media profiles
strong website

9. Conclusion