Samples of Creative Content work I did for a Debt Management Software producer.

1. ATHENS 2015
Marketing for the Finance sector

2. QUALCO is a Debt Collection & Recovery Software company that
combines advanced technology solutions and human expertise to
improve credit management, end-to-end.
Between April 2014 and August 2015 I was Executive Creative
Director, reporting directly to the CEO.
I was responsible for:
Repositioning and rebranding.
Producing marketing content for Europe, Latin America, and the
Middle East.
Applying creative methods to solve strategic and operational issues,
Online B2B marketing initiatives that produced new leads, more than
doubled the number of followers, and enhanced site traffic by over
400%.
Below are a few examples of content created in that time...

3. ATHENS 2015
Before anything, SHOW THE NUMBERS!
Conference Banners, Qualco 2014

4. ATHENS 2015
Case Studies, Qualco 2014

5. ATHENS 2015
Case Studies, Qualco 2014

6. ATHENS 2015
Case Studies, Qualco 2014

7. ATHENS 2015
Case Studies, Qualco 2014

8. ATHENS 2015
Case Studies, Qualco 2014

9. ATHENS 2015
Infographics, Qualco 2014
The European Central
Bank’s Stress Test
illustrated

10. ATHENS 2015
page 1

11. ATHENS 2015
page 2

12. ATHENS 2015
page 3

13. ATHENS 2015
page 4

14. ATHENS 2015
If you’re selling technology, SHOW HOW IT WORKS

15. ATHENS 2015
Visual representation of
Qualco’s main tech product,
page 1

16. ATHENS 2015
page 2

17. ATHENS 2015
TVC’s

18. ATHENS 2015
Gamification

19. In the spring of 2011 I had worked with Upstream Senior VP of Innovation
Guy Krief, to creatively solve the problem of sorting through 10,000 job
applications for the position of Campaign Manager.
We devised an online test that would screen applicants and rank
them according to a set of gamified challenges that would reveal a
contestant’s relevant skills.
We called it
the Upstream Challenge.
This was the opening online page.
Upstream Challenge 2011

20. Screens 1- 4
Closing page, Upstream Challenge 2011

21. Fortune.com article, April 10, 2012
The response was big.
It attracted attention from major publications like Fortune magazine.

22. ATHENS 2015
Gamification
When the opportunity
presented itself, I did the
same thing for Qualco.

23. ATHENS 2015
Gamification

24. ATHENS 2015
Finally, oddly enough, BROCHURES STILL MATTER
Corporate Brochure Layout, Qualco 2014

25. Corporate Brochure Layout, Qualco 2014