Michalis Moulakis has 15 years experience as a Creative Director managing teams to produce creative works across various mediums. His work has aired in 44 countries and won 24 awards. Some of his past projects include rebranding mobile tech company Upstream through logo design, banners, and presentations. He also created an online game called the Upstream Challenge to help screen 10,000 job applications. More recently, he has taken on the role of Marketing Manager at Greek debt management company Qualco, where he is responsible for all communication outputs.

1. MICHALIS MOULAKIS CREATIVE DIRECTOR

2. FIRST OFF, A CONFESSION: I am not a designer

3. But as Creative Director I have been working with designers, photographers, directors, artists, programmers, and
developers for 15 years to produce print ads, films, interior design murals, websites, corporate presentations, mobile
promo campaigns, online games, chocolate boxes, and (almost!) everything in-between.
I manage teams of creative people and provide concept, content, and channel
in pursuit of creative excellence and commercial success.
My work has aired in 44 countries around the world
and has won 13 awards for creativity and 11 awards for effectiveness.
What follows here is a small sample of my work...

4. Logo-based design proposal for webpage, Upstream 2011
In 2011, Upstream, a mobile tech company with clients in over 40 countries, hired me as Creative Director.

5. It was a very exciting company. But it didn’t appear so. So, re-brand:
Corporate Review, Homepage and Case Study comparison
20112012

6. Upstream indoor banner, Barcelona 2012
The company’s vision stressed the importance of sparse,
effective messaging, rather than spamming.

7. Mural for Upstream’s stand at the Mobile World Congress, Barcelona 2012

8. Corporate gift, Chocolate Box design, Upstream 2012

9. Indoor poster for Upstream’s technology platform [MCS] at the EMMA Awards, London 2012

10. Corporate presentation
slides, Upstream 2012

11. Corporate animated film, Upstream 2011

12. note: business problems can have creative solutions

13. In the spring of 2011 I worked with Upstream Senior VP of Innovation
Guy Krief, to creatively solve the problem of sorting through 10,000 job
applications for the position of Campaign Manager.
We devised an online test that would screen applicants and rank
them according to a set of gamified challenges that would reveal a
contestant’s relevant skills.
We called it
the Upstream Challenge.
This was the opening online page.
Upstream Challenge 2011

14. Screens 1- 4
Closing page, Upstream Challenge 2011

15. Fortune.com article, April 10, 2012
The response was so big,
it attracted attention from major publications like Fortune magazine.

16. flashback: the years of advertising

17. mars 2025 a.d.
Nike Store Indoor Mural proposal, Ogilvy 2006

18. SOLGAR Skin, Nails, and Hair tablets Print Ad, DDB 2010
My career began in advertising.
I started out as a copywriter and moved up to Creative Director
for both Ogilvy and DDB.

19. Daily Delta Print Ad Series, 2010

20. Greece’s
criminal
overspendinga special
Greece’s
criminal
overspending
a special
Proposal Posters for Financial Times supplement, 2010

21. Sanitas “Protecting All That’s Precious” film, Ermis Silver Award winner, 2009

22. Ford Motors DON’T DRIVE DRUNK Series, Ogilvy 2002

23. Motorola Pebl Campaign, Ogilvy 2007

24. “Runners’ Breath” film for Toyota, Ermis Awards Grand Prize Winner 2009

25. going for broke:

26. In 2013, I was part or a team that
launched a crowd-funding gift application.
The project was called Supergiftme.gr
It failed.
Promo teaser, Supergiftme 2013

27. But it was great practice.
For over 6 months I produced
5 promos per week.
Promo Posts Week 1, Supergitme 2013

33. qualco:

34. In 2014, Qualco, a Greek debt management tech
company with clients in 15 countries, hired me as
Marketing Manager.
Infographic (excerpt), Qualco 2014

35. As with Upstream, I have been applying my Creative Director skills along with my wider marketing experience and
am responsible for the total communication output.
Conference Banners, Qualco 2014

36. Corporate Brochure Layout, Qualco 2014

37. pages in print, Qualco 2014

38. thephygital.com
one final note.
side project:

39. The Phygital is not a commercial enterprise. It is an ongoing conversation that became a website.

40. Four friends: a marketing expert, a creative director, a media consultant, and an artist

41. discussing the new ways in which digital entities manifest in the physical realm,

42. coming up with conceptual design objects,

43. ideas for a fictional art exhibit,

44. and getting some real attention along the way.

45. I sincerely hope you will find my skills useful.
Thank you and goodnight...