2. MAKE. MANAGE. MEASURE. MONETISE.
Adobe combines content with data and creativity with science.
For the best results with the most impact.
Adobe Document Cloud Adobe Creative Cloud Adobe Marketing Cloud
3. Creative content
meets big data
Adobe Marketing Cloud
Adobe Creative Cloud
June 2014
Adobe introduces hardware
for creative professionals and
developers: Ink and Slide, a stylus
and digital ruler bringing true
creative freedom to mobile devices.
April 2012
Adobe Creative
Cloud launched:
comprehensive
tools for creatives.
October 2014
Adobe launches 9 new and
improved mobile apps to allow
creatives to work on mobile
devices as well.
March 2015
“3.97 million paying Creative
Cloud subscribers.”
Q1 Earnings Report, 17 March 2015.
Further integration between
big data and creative
content. New creative-
to-marketing workflows
enabling users to sync, store
and share content between
Adobe Marketing Cloud
and Creative Cloud.
November 2013
Adobe Marketing
Cloud launched:
comprehensive
solutions for
marketers.
February 2014
European edition of CMO.com, the
online platform offering exclusive
content for CMOs and senior
marketing executives, to be released.
February 2014
Digital Olympics. TV Everywhere
breaks viewership records thanks
to Adobe Primetime during the
Winter Olympics in Sochi.
October 2014
Adobe Marketing Cloud
reviewed by analysts. “Adobe
distanced itself from the pack
with a combination of an
innovative, detailed vision and
in-market functionality designed
solely to provide marketers
with a clear incentive to use
multiple solutions within the
Adobe Marketing Cloud.”
The Forrester WaveTM
: Enterprise
Marketing Software Suites, Q4, 2014
Forrester Research, Inc.
December 2014
“Adobe Digital Publishing
Suite (DPS) leads the pack in
enterprise digital publishing
platforms. DPS currently supports
over 2,000 publications on
the market.”
Digital Publication Platform
Market Overview report by
analyst firm InfoTrends
March 2015
“Adobe Marketing Cloud
reports 30% revenue growth
YoY to reach 1.2M$, processing
30.4 trillion transactions a year.”
Q1 Earnings Report, 17 March 2015.
March 2014
“Marketers are aware of the fact that
they need to reinvent marketing.
64% of marketers expect their role
to change in the next year.”
The Adobe Digital Roadblock Study.
March 2015
“20% best performing
companies see more than
50% of traffic coming from
smartphones. A 20% increase
YoY.” Adobe Digital Index Best
of the Best Benchmark 2015.
June 2015
Adobe launches Creative Cloud for Enterprise with
Managed Services, comprising the Creative Cloud
platform, creative workflows and secure storage.
Creative Cloud for Enterprise can be integrated with
Adobe Experience Manager. This introduction and the
integration possibilities deliver safer, easier and faster
workflows between creatives, agencies and marketers.
July 2015
Adobe launches DPS 2015, a completely renewed
platform to publish mobile content immediately and
without interruption. The publishing platform has
now been integrated with Adobe Marketing Cloud
and Creative Cloud.
September 2014
“Gone Girl” Puts Adobe on the
Red Carpet David Fincher releases
the first Hollywood feature-length
film edited entirely in Adobe
Premiere Pro CC.
November 2014
Behance reaches 4.2 million
members. And the world is
starting to notice. Pink Floyd’s
album The Endless River and
Marvel’s Spider-Verse comic
series both feature art by
Behance artists.
2012 2015
Only Adobe offers organisations the ability to create digital content with creative tools
and then manage, deliver and continually optimise those assets with a complete set
of digital marketing technologies. Adobe is building on that advantage through an
even tighter integration between Adobe Marketing Cloud and Creative Cloud.
Marco Disseldorp,
Marketing Manager
at Adobe
4. Marketing beyond Marketing
Digitisation and evolving customer expectations mean that organisations are currently experiencing significant
transitions. Agendas are determined by questions such as ‘How do I make sure customers stay loyal to my
organisation and brand? How do I create an optimum experience across all channels? How do I unlock the
potential of new technological opportunities? How do I measure the most effective marketing actions?”
Customer experiences define your brand’s perception and success. Customers come into contact with you
through different channels and expect this to be flawless, consistent and in many cases even personalised.
The continuing development of technology and applications in data analysis, mobility and the Internet of Things
drive customer. You have a better insight into what makes your customers tick and what they expect of you.
In this process of digital transformation and improving customer experience marketing is becoming more key.
It is even up to Marketing to take the lead by delivering a flawless customer experience with every contact:
in a physical store, on the Internet and mobile devices, on social media or at customer service.
This means that many organisations have to reinvent themselves. Technology should not be an excuse in this
process, but a precondition. And it is up to Marketing to set out the strategic direction and drive innovation.
A complex yet interesting challenge: Marketing as the epicentre of digital transformation.
5. There is now a tool providing digital marketers with all the tools they need in one place: Adobe
Marketing Cloud It is a complete set of solutions for analytics, social marketing, advertising, targeting,
and web experience management, as well as a real-time dashboard that brings together everything you
need to know about your marketing campaigns. So you can get from data to insights to action, faster than
ever. Adobe Marketing Cloud is the most complete set of marketing solutions available. And it gives you
everything you need to get deep insight into your customers, build personalised campaigns and manage
your content and assets. We make sure that what marketers do matters.
Adobe Marketing Cloud offers marketers:
1. A scalable, secure and open platform for hosting data and content.
2. Multi-channel analytics and the ability to automatically turn insights into action.
3. Optimisation tools to increase visitor acquisition and conversion and maximise the value
of your audiences.
Adobe Marketing Cloud comprises the following solutions:
• 8 marketing solutions
• 7 core services
• A scalable, secure and open platform for hosting data and content.
Audience Manager Build unique audience profiles
to identify the most valuable segments and use
them across any digital channel.
Primetime Create cost-effective and personalised
TV and video experiences with a multiscreen
TV platform.
Target Quickly create A/B and multivariate tests,
identify the most successful content and deliver
personalised experiences.
Experience Manager Build websites, mobile apps
and forms. Managing your marketing content and
assets becomes easy.
Analytics Gather, analyse and act upon your
customer data in real time and across all
marketing channels.
Social Use a single solution to create relevant social
content, publish to your most engaged audiences
and prove your social marketing results.
Media Optimizer Predict the best mix of search,
display and social ads and automate the execution
of your media plan.
Campaign Manage, personalise and improve your
campaigns with the cross-channel solution for
campaign management.
8 marketing solutions
PLATFORM
CONTENT & DATA
MARKETING SOLUTIONS
CORE SERVICES
6. 7 core services
Profiles & Audiences Create a centralised profile of each customer that grows
with every interaction.
Mobile Unlock the potential of the marketing solutions for apps and mobile web.
Assets Store, manage and publish assets from one central hub.
Activation Quickly manage all of your Adobe and third-party tags.
Collaboration Help team members stay in sync on projects and campaigns
through boards and real-time feeds.
Exchange Select from more than a hundred third-party apps and integrations
available in the Exchange.
Single Sign-on Log into Adobe Marketing Cloud and all of its solutions and
services from one place.
The marketing solutions – whether you start with 1 or several – also provide free access to the
core services, allowing the marketing solutions to integrate and collaborate in one cloud. This integration
will boost your business results.
Adobe Marketing Cloud interface
• Simple collaboration
• Also works on mobile devices
• All solutions share the same look & feel
• Access to all core services
• Real-time overview of all activities
7. MARKETING SOLUTIONS
Adobe Analytics Adobe Social Adobe Media Optimizer Adobe Campaign
Gather, analyse and act upon
your customer data in real
time and across all marketing
channels.
Use a single solution to create
relevant social content, publish
to your most engaged audiences
and prove your social marketing
results.
Predict the best mix of search,
display and social ads and
automate the execution of
your media plan.
Manage, personalise and
improve your campaigns with
the cross-channel solution for
campaign management.
CAPABILITIES
• marketing reports
and analytics
• ad hoc analyses
• data connectors
• data storage
• tag management
• report builder (for Excel)
• data workbench
• management and governance
• listening and moderation
• publishing
• app builder
• social analytics
• social campaigns
• social ad management
• display ad management
• search ad management
• performance management
• retail optimisation
• integrated analytics
• campaign management
• visual cross-channel
orchestration
• integrated customer profile
• personalised targeting
• centralised offer management
• real-time interaction
management
• cross-channel execution
• operational reporting
• marketing campaign
management
MARKETING SOLUTIONS
Adobe Experience
Manager
Adobe Target Adobe Primetime Adobe Audience
Manager
Build websites, mobile apps and
forms. Managing your marketing
content and assets becomes easy.
Quickly create A/B and
multivariate tests, identify the
most successful content and
deliver personalised experiences.
Create cost-effective and
personalised TV and video
experiences with a multiscreen
TV platform.
Build unique audience profiles
to identify the most valuable
segments and use them across
any digital channel.
CAPABILITIES
• sites
• assets
• apps
• native
• hybrid
• content-centric
• forms
• communities
• screens
• AB tests
• multivariate tests
• rules-based targeting
• geotargeting
• recommendations
• automated personalisation
• TV software development kit
• authentication
• digital rights management
• ad insertion
• ad decisioning
• identity management
• audience activation
• cross-device measurement
• audience marketplace
• audience optimisation
Profiles & Audiences
Create a complete, ever-expanding view of each customer using
authenticated and anonymous data. And access a common profile,
across any solution, to create more personalised experiences.
Activation
Quickly manage tags, collect the right data and act in real time with
dynamic tag management. Manage an unlimited number of Adobe
and third-party tags to trigger personalised experiences based on actual
customer behaviour.
Mobile
Discover when and where users launch your mobile app, which parts
of the user experience increase ROI and where you’ll find the best
opportunities for monetisation.
CORE SERVICES
Collaboration
Help team members stay in sync on projects and campaigns through
boards and real-time feeds.
Exchange
Increase the value of Adobe Marketing Cloud solutions by connecting
third-party data and applications. Select from more than a hundred
prebuilt integrations and applications ranging from data providers
to social platforms.
Assets
Easily store, manage and publish content to all Adobe Marketing Cloud
solutions from one central hub.
Single sign-on
Access Adobe Marketing Cloud and all of its solutions from one sign-on.
CORE SERVICES
A scalable, secure and open platform for hosting data and content.
PLATFORM
A scalable, secure and open platform for hosting data and content.
PLATFORM
Adobe Marketing Cloud overview
8. Mobile
Engagement
Make, manage and measure.
You put a lot into mobile. Get more in return. More than 50% of online traffic is mobile, whether from apps or the mobile web.
This forces marketers to split their time across multiple devices and app-stores. Adobe tools help you manage your mobile
marketing and deliver personal experiences across your mobile apps, websites and campaigns.
Marketers work on various topics, such as mobile engagement, data-driven marketing, cross-channel campaigns
and personalised experiences. We show you which Adobe Marketing Cloud solutions you can use per topic.
You control your mobile content. Not the other way round.
We make it simple. From one platform, you can create and manage all your content for both apps and
mobile websites. Even more, we connect your desktop and mobile content into a seamless user experience.
Adobe Experience Manager
Mobile analytics. Instantly.
With Adobe Analytics, your digital teams will know exactly which apps and mobile web pages are
attracting customers as it’s happening. Don’t just guess. Know.
Adobe Analytics
Deliver mobile campaigns that captivate.
Better manage your paid media campaigns to increase downloads and gain new customers.
Build engagement with push notifications, SMS and mobile-friendly e-mail.
Adobe Campaign
Customer data tells a story. With each customer interaction, you collect a trail of data that shows customer preferences.
We help you create a data strategy that accounts for every touchpoint and combines all of your big data and analytics
into a 360-degree view of each customer.
See more with greater focus.
With all of the available data, you have the building blocks to assemble a 360-degree view of your
customers. Seeing data from a singular view helps you target relevant experiences for your customers.
Adobe Target
See what’s happening. While it’s still happening.
Customers don’t always know what they want, which leads to last-minute decisions. With our data
visualisations and dashboards, you can see what they want at any moment. With the use of contribution
analysis and predictive modelling, you’ll know where the best opportunities exist for growth.
Adobe Analytics
Build audience profiles that you can use anywhere.
Combine information from online, offline and second- and third-party sources. Identify the most valuable
segments and use them across any digital channel. Identify similar prospects through look-a-like
modelling and extend the reach of your marketing investments.
Adobe Audience Manager
Data-Driven
Marketing
Organise and analyse large
amounts of data so you can
act on your marketing insights.
9. Cross-Channel
Campaigns
Create consistent campaigns across all channels.
Customers take different paths. Make sure each one is relevant. Pleasing customers can be a moving target, and managing
campaigns across online and offline channels can be difficult. We help you determine in which segments and channels
to invest, and make each customer interaction relevant.
People aren’t one-dimensional. Why should your marketing be?
All our preferences and online habits make us unique. We help marketers consolidate all the data from
online and offline campaigns into a singular view and turn insights into timely and relevant marketing.
Adobe Analytics
One e-mail no longer fits all.
Use data and campaign tools to make each and every e-mail interaction count. Or create effective triggers
and contextual interactions to identify your customers regardless of in what direction they are going.
Adobe Campaign
Combine search, display and social advertising.
Forecast the best mix of search, display and social ad to get more return from your budget. Automate
campaign execution, prove the results of your campaigns and understand how customers interact
with your brand.
Adobe Media Optimizer
Experience is the new brand. Marketing today is about delivering amazing experiences. We help you personalise each
marketing moment and deliver it through any channel and on any device.
Delivering a great experience doesn’t have to be hard.
How do you keep up with your customers across mobile, web, social and beyond? Simply use our platform
to consolidate data analysis and digital assets to deliver personal content to every customer and device.
Adobe Experience Manager
Make it personal.
Customers want their experience to feel genuine. You can use testing, behavioural targeting and
automated recommendations to quickly find out what your customers want and then deliver it to them.
Adobe Target
Understand your audiences.
Identify your customers as they move across screens and devices. Effectively target your audience
regardless of the medium.
Adobe Audience Manager
Personalised
Experiences
Deliver a personalised and
relevant customer experience.
Make a campaign feel like a conversation.
The more personal the customer experience, the more it succeeds. We help you optimise campaigns
through improved budget management and allocation, and by combining online and offline efforts.
Adobe Campaign
10. We don’t just provide solutions.
We provide expertise.
We have solutions
for every industry.
Financials. Tech. Media. Retail. FMCG. Telecom.
Partners Adobe has partnered with global and interactive digital marketing leaders.
Our partners use state-of-the-art technologies, platforms, data and media and offer
first-class consulting, training and technical support to tackle the challenges that are
unique to your industry and market. Everything you need to get the most out of
Adobe Marketing Cloud.
“Adobe is a compelling choice for advanced digital marketers who want to further unify
their contact strategy to include outbound marketing capabilities or non-digital channels.”
Forrester Research, Inc.
Support When you need expertise to take you to the next level, we have the resources
to handle your needs, no matter how simple or complex.
Consulting Adobe consultants help you speed up effectiveness by quickly assessing
your situation and building a strategy to boost growth.
Community Join the Adobe Marketing Cloud community for help forums, user groups,
blogs, the developer network and the app marketplace. See how Adobe Marketing
Cloud helps top organisations solve complex marketing challenges. Get the latest best
practices, industry trends and Adobe Marketing Cloud solution overviews.
“Plenty of big software firms are developing cloud strategies too. But few have been
as bold in their approach as Adobe.”
The Economist
“Standardizing on Adobe Marketing Cloud enables us to tie information together from
all regions and campaigns to develop a richer view of what resonates with individuals,
as well as Elsevier customers as a whole.”
Henk Jan Gerzee, vice-president of eBusiness, Elsevier
“Adobe Experience Manager’s impact goes beyond improving the online customer experience. Using
the integrated Adobe Marketing Cloud solutions, we gain efficiencies and can show what business and
IT can accomplish when working towards the same goals”
Lonneke Vink, product owner, consumer website, Philips
