Some highlights of my advertising work in various Fast Moving Consumer Goods categories. Every ad you are about to see has been awarded either for its creativity or its commercial effectiveness.

1. Global Brand Strategist
Executive Creative Director
linkedin.com/in/michalismoulakis
Gamification Expert
Michalis Moulakis

2. How To
Make Content Count
in
FMCG Advertising
EFFECTIVE/CREATIVE

3. The following slides present a few
highlights of my advertising work
in various Fast Moving Consumer
Goods categories. Every ad you
are about to see has been awarded
either for its creativity or its
commercial effectiveness.
Sometimes, for both.

4. BEAUTY & PERSONAL CARE

5. “HAIR POWER” SOLGAR Skin, Nails, and Hair tablets Print Ad
EFFIE Award following sales increase of 46%

6. Ambient Media for DOVE Pro-Age Cream and Cream Oil Shower
No Dove/Dove mirror “Clear Difference” Dove pouch bag “Wrinkles, be gone!”
Silk-lined shopping cart handle “The touch of Dove”

7. MILK & DAIRY PRODUCTS

8. Delta Daily Milk Print Ad Series 1/3

9. Delta Daily Milk Print Ad Series 2/3

10. Delta Daily Milk Print Ad Series 3/3
EFFIE Award following market share increase of 28%

11. “A TASTE OF NATURE” Print Ad for FAGE Yoghurt
Honorary Distinction at Ogilvy Truffles EAME

12. CONSUMER HEALTH

13. “A LIGHTER YOU” SOLGAR Weight loss tablets Print Ad
EFFIE Award for sales increase of 577,90%

14. HOME CARE

15. Sanitas “Protecting All That’s Precious” film, Ermis Silver Award winner
(To watch, search “SANITAS Sparrow” on YouTube)

16. PACKAGED FOOD

17. Brio Soft Olive Oil Margarine 10’ film
“Win big on taste, Win big on health”
Ist Prize winner FOOD&DRINK Category
10th Hellenic Advertising Festival
(To watch, search “Φυλλαράκια και ελιές 1” on YouTube)

18. ALCOHOLIC BEVERAGES

19. Strofilia Wine “Grapes” print ad series of 2, Ermis Bronze Award winner FOOD&DRINK Category

20. “Adults Only” Poster for Mythos Beer sponsorship of the Athens Cult Film Festival
EPICA Awards shortlist

21. SOFT DRINKS

22. “STAY IN SHAPE ”Ambient Media with real vending machines and Outdoor Poster proposals for Perrier
On the Perrier account, I worked closely with Ogilvy Paris for ads designed specifically for the Greek market.
Sales increased by 20% both in 2006 and 2007 following ongoing television, radio, and outdoor advertising campaign.

23. CHOCOLATE & SWEETS

24. Specialty corporate gift for Upstream
Chocolate Box cover design, 2012

25. “EFFIE WIN” Print Ad commemorating Lacta Chocolates Effie Award win for CSR Campaign

26. Thank you for watching.
So far, from both a creative and a stragegic
standpoint, the FMCG accounts I have
worked for include:
KRAFT, UNILEVER, NESTLE, P&G,
COCA COLA, PEPSICO, and DIAGEO.
linkedin.com/in/michalismoulakis