Onrec Dubai 3 3 9 V1 1

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Madgex presentation to Onrec Dubai March 2009

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  • i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
  • i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
  • So what did they find?
  • i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
  • To understand what your users are really doing, you have to get up close
  • You have to see the whites of their eyes and their facial expressions.
  • Any kind of frustration or delay will cause a proportion of users to give up and leave your site. Any option that isn’t presented in an enticing enough will manner will equally cause drop-out. The cumulative effect is huge.
  • i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
  • i.e. none of them even scraped in as having a passable level of usability and ease of use. ...might think they’re small names, but....
  • Onrec Dubai 3 3 9 V1 1

    1. 1. Onrec Dubai 2009<br />Making the World your Recruitment Marketplace<br />Simon Conroy , CEO3 March 2009<br />
    2. 2. Why Do We Exist?<br />Our aim is:<br /><ul><li>to help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment</li></ul>The first stage of our mission is:<br /><ul><li>to be the most successful global provider of trusted job site software and services</li></li></ul><li>What Do We Do?<br />European leader in outsourced job site software and services:<br /><ul><li>Job site
    3. 3. Design
    4. 4. Build
    5. 5. Host & Support
    6. 6. Consultants
    7. 7. User experience
    8. 8. Branding and identity design</li></li></ul><li>
    9. 9. 10.5m<br />User Visits Jan ‘09<br />125k<br />Live Jobs <br />Madgex Sites<br />3.9m<br />CVs Online<br />
    10. 10. Who Can Use Us<br />Any brand with an interactive relationship with an engaged audience or community<br /><ul><li>B2B
    11. 11. Newspaper
    12. 12. TV
    13. 13. Radio
    14. 14. B2C
    15. 15. Portal</li></ul>Leverage your sales team<br />
    16. 16. How to Attract International Candidates to Dubai and the GCC?<br />
    17. 17. ATTRACT<br />ENGAGE<br />CONVERT<br />
    18. 18. SOLUTION=<br />WWW.<br />
    19. 19. UX + BRAND & ID<br />+ TECHNOLOGY<br />= CONVERSION<br />
    20. 20. BRAND & ID<br />UX<br />TECHNOLOGY<br />
    21. 21. Overall Objectives<br />Business/ Corporate:<br /><ul><li>Get the candidate for the job
    22. 22. Build a candidate pool for future roles</li></ul>Professional Recruiter:<br /><ul><li>Get the candidate for the job for your client
    23. 23. Build a candidate pool for future roles for your clients</li></ul>Job Portal/ Media Company:<br /><ul><li>Become known to businesses/ corporates and recruiters as the place to match vacancies and candidates</li></li></ul><li>BRAND & ID<br />UX<br />TECHNOLOGY<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. BRAND & ID<br />UX<br />TECHNOLOGY<br />
    31. 31. Setting the scene<br />In April 2008, Forrester did a User Experience review of 12 US Job Boards <br /><ul><li>Forrester are an impartial, objective research company with no agenda
    32. 32. They applied tried and tested User Experience evaluation methods</li></li></ul><li>ALL 12 SITES FAILED<br />
    33. 33. © Eames & Eames (1977)<br />
    34. 34. © Eames & Eames (1977)<br />
    35. 35. Cognitive overload<br />“What does this all mean?”<br />Time investment:<br />“How long is this going to take?”<br />Users start an activity, e.g.<br />Apply for a job<br />Disorientation:<br />“How do I proceed?”<br />Fatigue<br />“This is tiring”<br />A reduced number complete the activity they set out to do<br />Drop-outs <br />
    36. 36. Example: Convincing applicants to publish CVs<br />This page shown after a job application. A natural place to leave the site. <br />One of the highest value actions they can do here is publish their CV.<br />We tested 4 different versions of this upsell (highlighted)<br />
    37. 37. Clickthrough Uplift:<br />-4%<br />a<br />b<br />Control Condition<br />c<br />Clickthrough Uplift:<br />8.3%<br />Clickthrough Uplift:<br />12.5%<br />d<br />
    38. 38. 50%<br />Increase in applications per user visit<br />30%<br />Increase in job views<br />per user visit<br />Guardian Jobs<br />40%<br />Increase in user visits<br />Source: comScore Sept07, ABCe Sept 07, HBX Sept 07-Jan 08<br />
    39. 39. 68%<br />Increase in Applications<br />24<br />Websites launched <br />in 10 months<br />Haymarket: thirdsectorjobs<br />50%<br />Reduction in cost <br />Per acquisition<br />Sources: thirdsectorjobs.co.uk stats Jan-Jul 08, generated through Hitbox<br />
    40. 40. BRAND & ID<br />UX<br />TECHNOLOGY<br />
    41. 41. Captology:<br />The study of computers as persuasive technology.<br />
    42. 42. Technology isn’t the challenge anymore: developers can build almost anything that you can clearly envisage. The real challenge lies at the intersection of psychology, design and persuasion. <br />
    43. 43. Captology: a field of research started by the Persuasive Technologies group at Stanford. As the owner of a job board, you must persuade site visitors that they should use your site.<br />
    44. 44. Methodology: persona-based walkthrough <br />
    45. 45. Four Dimensions of Credibility (Fogg and Tseng, 1999)<br />Assumptions: what we think the site should look like<br />Based on a reference from a third party.<br />Based on Past Experience with the site or company<br />Found from simple inspection.<br />
    46. 46. <ul><li> Premium luxury hotel market
    47. 47. Contemporary
    48. 48. Classic typography
    49. 49. Classic styling
    50. 50. Strong use of colour
    51. 51. Unique ‘C’ and ‘G’ globe icon</li></li></ul><li>
    52. 52. <ul><li> Professional
    53. 53. Contemporary
    54. 54. Simplicity and ease
    55. 55. No-nonsense styling
    56. 56. Contemporary colour palette representing associated brands</li></li></ul><li>
    57. 57. <ul><li> Solid, bold typography
    58. 58. Strong use of colour
    59. 59. Modern imagery
    60. 60. Professional
    61. 61. Contemporary
    62. 62. People focussed</li></li></ul><li>
    63. 63. How to Attract International Candidates to Dubai and the GCC?<br />
    64. 64. ATTRACT<br />ENGAGE<br />CONVERT<br />
    65. 65. UX + BRAND & ID<br />+ TECHNOLOGY<br />= CONVERSION<br />
    66. 66. Thank you. Questions?<br />simon.conroy@madgex.com<br />

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