This slide deck is intended for internal training purposes at Wall2Wall Media Inc.

1. P R E S E N T A T I O N
Sales Rally – #MOZCON Recap
Connecting Canadians with Real Estate.

2. In A Nut Shell…
1. “What the #*!& is a MOZCON??”
2. Major Relevant Learnings
3. What does it mean for our clients?
4. What does it mean for you and I?
5. Since October 2013 – We’ve been busy!
6. Q&A

3. One “What the #*!& is a MOZCON??”
Digital Marketing
Conference aimed
at global digital
marketers.

4. One “What the #*!& is a MOZCON??”
Ray and Ryan
played a huge part.
* Arrows To The Rescue

5. One “What the #*!& is a MOZCON??”
1400 super specialized
digital marketers in the
fields of SEM, behavioural
targeting, PR, content
generation, social, etc.
Presenters are at the top
of their fields. (mostly
States and UK; one from
Edmonton).

6. One “What the #*!& is a MOZCON??”
Ray and Ryan
walking in.
* Background Explosions
Needed

7. One “What the #*!& is a MOZCON??”

8. One “What the #*!& is a MOZCON??”
I See
Swag!

9. One “What the #*!& is a MOZCON??”

10. One “What the #*!& is a MOZCON??”
#GotSwag

11. One “What the #*!& is a MOZCON??”
Ray and Ryan
making the mascot
look good.

12. One “What the #*!& is a MOZCON??”
#Represent

13. One “What the #*!& is a MOZCON??”
Ray and Ryan
mixed beer
and wine.
* Do Not Try At Home

14. Major Relevant Learnings

17. Two
Google used to be a search engine that
had advertising;
now they’re an advertising company, that
has a search engine.

19. Two
Do not rely 100% on Google organic.
Diversify your traffic channels - direct, social, referrals.

20. Two
Become more important to Google’s searchers
than google traffic is to you – improve your
branding, show people the value of coming to
your website directly.

22. Two
Innovate with new value added options.
Dedicate ourselves to doing that really well.
Educate everyone about it (relevant people of course).
Accommodate people who are slow to catch up, show
them a way.

23. Two

24. Two
Testing can really move the needle – if done
right and measured accurately.
Start with defining goals – the end results –
they are the best measurement in most
cases.

34. Two
“The client doesn’t get it” – is not a good
excuse.
It means we’re not explaining what we’re
doing for the client well enough.

36. Two
But clients don’t care about what we care
about – CTR, Budget Management, etc.
They need real world engagement with their
sales centres to show that your work is of
value to them.

73. Two
Type-In Traffic
Eg. When a client stops advertising on TV, Radio, Niche
Print, and there is less proactive awareness, then there
could be fewer people searching for you via “type-in”.
And this type-in traffic could affect your rankings because
there could be fewer people coming to your website.

74. Two
Type-In Traffic
Eg. When a client stops advertising on TV, Radio, Niche Print, and there is less
proactive awareness, then there could be fewer people searching for you via “type-in”.
And this type-in traffic could affect your rankings because there could be fewer people
coming to your website.
i.e. Niche Print helps drive type-in traffic.

75. What Does It All Mean???

76. Are We Doing The Right Things???

78. Three What Does This Mean For Clients?

79. Three What Does This Mean For Clients?
What: We want to be an empowering partner.
Why: Empower them to make better
marketing decisions.
How: By providing real time feedback from
the marketplace.

80. Three Recap: Top 5
 Innovate, Dedicate, Educate, Accommodate
 Mobile focused
 Ads focused on optimized position
 SEO approach
 Reporting that empowers

81. Three Recap: Top 5
 Innovate, Dedicate, Educate, Accommodate
 Mobile focused
 Ads focused on optimized position
 SEO approach
 Reporting that empowers

82. Three Recap: Top 5
 Innovate, Dedicate, Educate, Accommodate
 Mobile focused
 Ads focused on optimized position
 SEO approach
 Reporting that empowers

83. Three Recap: Top 5
 Innovate, Dedicate, Educate, Accommodate
 Mobile focused
 Ads focused on optimized position
 SEO approach
 Reporting that empowers

84. Three Recap: Top 5
 Innovate, Dedicate, Educate, Accommodate
 Mobile focused
 Ads focused on optimized position
 SEO approach
 Reporting that empowers

85. Three Recap: Top 5
 Innovate, Dedicate, Educate, Accommodate
 Mobile focused
 Ads focused on optimized position
 SEO approach
 Reporting that empowers

87. Four What Does This Mean For You and I?

88. Taking Off, But Not Flying Just
Yet

89. Five Since October 2013 – We’ve been busy!
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

90. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)

91. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)
Optimized Media
Spend :: Management
Fee Structure

92. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)
Optimized Media
Spend :: Management
Fee Structure
Retargeting Rolled Out

93. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)
Optimized Media
Spend :: Management
Fee Structure
Retargeting Rolled Out
Reporting
Transparency And
Improvements

94. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)
Optimized Media
Spend :: Management
Fee Structure
Retargeting Rolled Out
Reporting
Transparency And
Improvements
Audience Targeting
(EN) Brought In House

95. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)
Optimized Media
Spend :: Management
Fee Structure
Retargeting Rolled Out
Reporting
Transparency And
Improvements
Audience Targeting
(EN) Brought In House
Tiered Customer
Support – Value Based

96. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
YPG –
W2W PPC
Transfer
Initiated
YPG W2W PPC Transfer
Complete
Performance Improvements
(CTR +147.29; CPC -55.38)
Optimized Media
Spend :: Management
Fee Structure
Retargeting Rolled Out
Reporting
Transparency And
Improvements
Audience Targeting
(EN) Brought In House
Tiered Customer
Support – Value Based
Recorded Learning Sessions +
Product Presentation Recaps

97. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center

98. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center
Sales Resource Center – Destination For Templates, Banners Specs, etc.

99. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center
Sales Resource Center – Destination For Templates, Banners Specs, etc.
Digital
Docusign
Contracts

100. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center
Sales Resource Center – Destination For Templates, Banners Specs, etc.
Digital
Docusign
Contracts
60 Day Digital
Campaign Renewal
Reminders

101. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center
Sales Resource Center – Destination For Templates, Banners Specs, etc.
Digital
Docusign
Contracts
60 Day Digital
Campaign Renewal
Reminders
Chinese Audience
Targeting

102. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center
Sales Resource Center – Destination For Templates, Banners Specs, etc.
Digital
Docusign
Contracts
60 Day Digital
Campaign Renewal
Reminders
Chinese Audience
Targeting
Chinese Retargeting

103. Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Product Presentation
Slides Delivered
Presentations Updated
Sales Resource Center
Sales Resource Center – Destination For Templates, Banners Specs, etc.
Digital
Docusign
Contracts
60 Day Digital
Campaign Renewal
Reminders
Chinese Audience
Targeting
Chinese Retargeting
Calgary
Digital
Learning
Session

104. Five What’s next for us
In the pipeline:
* Improving Products
* Facebook Audience Targeting
* Twitter Retargeting
* Video Advertising (YouTube)
* Improved Landing Pages

105. Lots Of Runway Ahead Of Us

106. Differentiation

107. How Can I Make Your Job Easier?

108. Q & A