Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Daniel Waisberg - Data Analytics Framework: Putting context into data

4,752 views

Published on

A single data point isn’t all that useful for understanding how something works, but neither is a big pile of stats. Context is the key to making metrics actionable, it will turn numbers into something more. In this talk, Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.

Published in: Education
  • Be the first to comment

Daniel Waisberg - Data Analytics Framework: Putting context into data

  1. 1. DATA ANALYSIS FRAMEWORK PUTTING CONTEXT INTO DATA DANIEL WAISBERG - ANALYTICS ADVOCATE
  2. 2. 1.Brain 2.Context
  3. 3. 1.Brain 2.Context
  4. 4. Is it accurate? Is it complete?
  5. 5. Is it accurate?
  6. 6. Is it complete?
  7. 7. FOR EXAMPLE
  8. 8. ga('set', 'dimension1', 'g37iohg39h3'); ga('set', 'dimension2', 'Bronze'); ga('set', 'dimension3', 'NY'); ga('send', 'pageview');
  9. 9. ANOTHER EXAMPLE
  10. 10. LAST EXAMPLE
  11. 11. HALF DATA ≈ NO DATA
  12. 12. 1.Brain 2.Context
  13. 13. August 2015 $70,163
  14. 14. August 2015 $70,163 July 2015 $63,937
  15. 15. August 2015 $70,163 August 2014 $63,155
  16. 16. User ID
  17. 17. TITE Matrix goo.gl/HKYTtU
  18. 18. CONTEXT BRINGS MEANING TO DATA
  19. 19. TAKEAWAYS
  20. 20. 1. Half Data ≈ No Data 2. A Data Point is Not Enough
  21. 21. 1. Half Data ≈ No Data 2. Context Brings Meaning
  22. 22. THANK YOU & HAPPY ANALYZING! DANIEL WAISBERG

×