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Presentatie app van 't stad iab sept 15 2011

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BNP Paribas Fortis
BNP Paribas Fortis

Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile. For CONCENTRA, one of leading local media companies, we identified and created its first mobile product generating a local and mobile advertising revenue stream.

TechnologyNews & Politics
1 of 17
Download to read offline
@wimvermeulen
Clients
Consumer insight We noticed people don’t like to touch their screen while cooking: their hands aren’t Solution clean. Airwaving! Wave your hand over the screen and it will take you, automatically, to the next page.
1 Surng which trend? the rise of
2 Consumer insight
Results 12.000 downloads (81% iOS, 19% Android)
Advertising ’T D STE ADRESSEN VAN ITGSTAN. ONTDEK DE BE PPING, RESTO EN U AA VOOR SHO VIA WWW.APPVANTSTAD.BE TP HONE DOWNLOAD GRATIS OP JE SMAR DE BESTE ADRESSEN VAN ‘T STAD VO OR SHOPPING, RESTO EN UITGAAN OP JE SMARTPHONE DOW NLOAD NU GSTATIS E RA OP WWW.APPVANT D.B
3 The business objective Create a hyper-local mobile deal revenue stream for GVA Raise the barrier to entry for market entrants
45 deals 886 redemptions 19 times per deal
4 Reward Program
http://vimeo.com/27738647
PAUL HENDRICKX Heart and soul of App van ‘t Stad

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Presentatie app van 't stad iab sept 15 2011

  • 3. Consumer insight We noticed people don’t like to touch their screen while cooking: their hands aren’t Solution clean. Airwaving! Wave your hand over the screen and it will take you, automatically, to the next page.
  • 4.
  • 5. 1 Surng which trend? the rise of
  • 6. 2 Consumer insight
  • 7.
  • 8.
  • 9.
  • 10. Results 12.000 downloads (81% iOS, 19% Android)
  • 11. Advertising ’T D STE ADRESSEN VAN ITGSTAN. ONTDEK DE BE PPING, RESTO EN U AA VOOR SHO VIA WWW.APPVANTSTAD.BE TP HONE DOWNLOAD GRATIS OP JE SMAR DE BESTE ADRESSEN VAN ‘T STAD VO OR SHOPPING, RESTO EN UITGAAN OP JE SMARTPHONE DOW NLOAD NU GSTATIS E RA OP WWW.APPVANT D.B
  • 12.
  • 13. 3 The business objective Create a hyper-local mobile deal revenue stream for GVA Raise the barrier to entry for market entrants
  • 14. 45 deals 886 redemptions 19 times per deal
  • 15. 4 Reward Program
  • 17. PAUL HENDRICKX Heart and soul of App van ‘t Stad