This document provides an overview of monetization options for apps on different platforms. It discusses using in-app advertising, free trials, and in-app purchases. In-app purchases are highlighted as the most successful monetization strategy, allowing developers to offer additional features, levels, or remove ads through purchases. The document also promotes using mobile billing and credit cards to increase payments. Developers are encouraged to use promotion campaigns to market their apps through merchandising, marketing, or advertising on the DVLUP platform. Completing challenges can earn developers points to spend on promotions or rewards like devices.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Why Social Influencers are the New Celebrities and How To Get Along With Them...Jessica Tams
Delivered at Casual Connect Tel Aviv 2016. People spend more time on social media platforms than ever before and audiences look more to social channels for advice, discovery and entertainment. If you’re asking yourself “What is Social Influencer Marketing?” you’re missing out on a valuable way to reach highly engaged audiences and boost your marketing ROI. Learn about this effective strategy to remain competitive in the digital space, increase brand awareness and drive sales.
Ad Monetization Design Patterns in Free-to-Play Games | Eric SeufertJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Ad monetization is a strategically important part of the mobile gaming revenue mix, and many developers are implementing ad monetization loops in impressive ways that not only drive significant revenues but increase player retention and IAP conversion. In this session, Eric will discuss the current state of mobile video advertising and then identify and deconstruct several different ad monetization loops from successful mobile games.
Travelport Digital Webinar: How to engage travelers through push messagingTravelport
Travelport Digital's Glenville Morris (Product Director, Digital insights) and Gordon Rose (Product Owner, Traveler Engagement) explore the specific tactics that travel brands should use to create a push strategy that drives personalization, engagement and revenue in this 30-minute webinar.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Travelport Digital Webinar: The proven formula to building and launching an a...Travelport
Travelport Digital's Glenville Morris (Product Director, Digital Insights) reveals how to plan, build, launch and promote an airline app. Whether you are launching your first airline app or refreshing your airline's mobile strategy this 30-minute webinar is for you.
Learn about how SoundCloud is building a best-in-class marketing tech stack to significantly grow and engage their active user base across mobile and other digital channels.
Breaking Bad? How Mobile Operators can make Good & Monetize the App EconomyColin JG Miles
My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Reasons For AdSense Ban - The truth about your banned AdSense accountMarkus Allen
This slide explanation reveals the 17 reasons for an AdSense ban (and how to work around Google to monetize the empty spaces on your blog or website)...
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Why Social Influencers are the New Celebrities and How To Get Along With Them...Jessica Tams
Delivered at Casual Connect Tel Aviv 2016. People spend more time on social media platforms than ever before and audiences look more to social channels for advice, discovery and entertainment. If you’re asking yourself “What is Social Influencer Marketing?” you’re missing out on a valuable way to reach highly engaged audiences and boost your marketing ROI. Learn about this effective strategy to remain competitive in the digital space, increase brand awareness and drive sales.
Ad Monetization Design Patterns in Free-to-Play Games | Eric SeufertJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Ad monetization is a strategically important part of the mobile gaming revenue mix, and many developers are implementing ad monetization loops in impressive ways that not only drive significant revenues but increase player retention and IAP conversion. In this session, Eric will discuss the current state of mobile video advertising and then identify and deconstruct several different ad monetization loops from successful mobile games.
Travelport Digital Webinar: How to engage travelers through push messagingTravelport
Travelport Digital's Glenville Morris (Product Director, Digital insights) and Gordon Rose (Product Owner, Traveler Engagement) explore the specific tactics that travel brands should use to create a push strategy that drives personalization, engagement and revenue in this 30-minute webinar.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Travelport Digital Webinar: The proven formula to building and launching an a...Travelport
Travelport Digital's Glenville Morris (Product Director, Digital Insights) reveals how to plan, build, launch and promote an airline app. Whether you are launching your first airline app or refreshing your airline's mobile strategy this 30-minute webinar is for you.
Learn about how SoundCloud is building a best-in-class marketing tech stack to significantly grow and engage their active user base across mobile and other digital channels.
Breaking Bad? How Mobile Operators can make Good & Monetize the App EconomyColin JG Miles
My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Reasons For AdSense Ban - The truth about your banned AdSense accountMarkus Allen
This slide explanation reveals the 17 reasons for an AdSense ban (and how to work around Google to monetize the empty spaces on your blog or website)...
What Your Employees Don't Know About Healthcare [Infographic]BambooHR
What do your employees know about ACA guidelines and healthcare and benefits in general? This infographic shares the knowledge gaps that employees have when it comes to their healthcare plans.
Across all industries, businesses are adapting and saving time with how they are using and managing data today.
Learn how your business can Integrate NetApp storage platforms with healthcare data solutions: http://www.netapp.com/us/solutions/industry/healthcare/
Big Data Architectural Patterns and Best Practices on AWSAmazon Web Services
In this session, we simplify big data processing as a data bus comprising various stages: ingest, store, process, and visualize. John Pignata, AWS Startup Solutions Architect, will discuss how to choose the right technology in each stage based on criteria such as data structure, query latency, cost, request rate, item size, data volume, durability, and so on. He will provide reference architecture, design patterns, and best practices for assembling these technologies to solve your big data problems at the right cost.
Employee Onboarding : Statistics you need to knowElodie A.
Learn everything you need to know about employee onboarding and how to ensure that each new hire is successful with this complete guide.
Content by Officevibe, the simplest tool for a greater workplace.
Read more on our website:
https://www.officevibe.com/employee-engagement-solution/employee-onboarding
Download your free checklist of the perfect onboarding:
http://bit.ly/2jVcIzO
Chek our product!
https://www.officevibe.com/
My books- Learning to Go https://gumroad.com/l/learn2go & The 30 Goals Challenge for Teachers http://amazon.com/The-Goals-Challenge-Teachers-Transform/dp/0415735343
Resources at http://shellyterrell.com/games
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
The hired mobile app development company must have not only the experience but the exposure to the latest practices also as the app technology is changing fast to incorporate the ever changing needs of sellers and buyers both.
https://www.samyakonline.biz/mobile-app-development/
The mobile applications have made success stories for the individuals who turned them into a monthly revenue stream. For every success story you hear, there are hundreds whose mobile applications went bust. Many questions like common trends between success and failure in mobile app development? overall business plan and lots of other questions are asked.
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
With Loot! you can earn cash and other great rewards like gift cards, product, unique experience and discounts by creating and sharing awesome content for your favorite brands.
2. Many developers create new apps for the joy
of code. Yet most want to make a living, too.
Your apps deserve more
than a virtual gold star.
3. But, there are plenty of opportunities to
monetize your apps. We’re going to help you
When it comes to making
money, there is no magic bullet.
MAXIMIZEthose opportunities.
5. Before we get started, let’s look at
the platforms on offer.
AshaNokia XWindows Phone
6. WINDOWS PHONE FACTS
With more than 240,000 apps already and over 500 added daily,
Windows Phone receives over 10 million daily downloads.
Windows Phone is the fastest growing platform with 91% y-on-y
growth in 2013 with sales jumping by 50% in South America in 2013.
Windows Phone now has more than 10% share across Europe and
offers operator billing in 33 markets from over 50 carriers.
7. NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+
countries and currently serves more than 14 million downloads
daily- and with Nokia X that number is growing fast.
With 90% of users are served in their local languages, while local
brands and developers offer regionalised content in more than
90 countries.
Content purchase options include mobile billing with more than
160 operators in over 60 markets, as well as credit card* billing
in more than 190 countries.
* For Asha only
8. Once you pick the platform, decide how
you will drive revenue for your app.
In-App Advertising
Free Trials
In-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90% of
apps use freemium or free-2-play model.
9. IN-APP
ADVERTISING
The more times your app or game is used, the more people see
the adds, so the more impressions are racked up
When users see the ads, and more importantly click on them, you
get paid. The more clicks, the more money you make
The trick is to make an app or game that is visually appealing
enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to
generate revenue, allowing you to offer the app for free.
10. Generate revenue on Windows Phone with Vserv, Smaato,
Inneractive, AdMob & Microsoft Advertising Network.
For Asha apps, check out
Inneractive or Vserv’s
AppWrapper Solution
For Nokia X apps, check out
Admob, InMobi, Millennial Media
and MoPub
11. Cross-Promote your
apps with AdDuplex.
While not a form of in-app advertising that
you can directly monetize, have a look at
what AdDuplex can do to help you promote
your apps through its global network.
12. FREE
TRIALS
OF YOUR
APPS
Give your users the chance to try your app or game before they buy, once you have
their attention they are more likely to buy.
According to Nokia Store data, Try and Buy yields 9x more revenue than traditional
Pay per Download, while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X
13. IN-APP
PURCHASES
(IAP)
In-App purchasing is the most successful option when it
comes to monetizing your apps, allowing you to earn more
with higher and recurring revenue opportunities.
There are different ways to make it work for you, such as
offering new features in your app, cool power-ups in a game,
or perhaps a digital currency to your users.
Developers are seeing success with in-app
purchases. As of May 2013, 40% of the top
15 highest-grossing developers have apps
that use in-app purchase.
14. MOBILE
BILLING
OR CREDIT
CARD
BILLING
Building mobile billing or credit card billing into your account is a proven route to
success and can successfully drive payments up by 600%.
Nokia Store provides mobile billing with more than 160 operators in over 60
countries. 99% of all Nokia Store transactions are done with Operator billing.
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets.
Introducing Operator billing increased developer payouts from that country by as much
as 8x compared to just credit cards.
15. 15
One of the most common In-App purchases is to offer
levels to a game, or additional filters for a photo app.
It's not only about adding features, it can be about
removing them too, such as removing Ads with the
purchase of the full app.
In Nokia Store, In-App payments yielded 9X
better revenues than paid downloads.
16. IAP is designed to encourage
users to spend within your
app, allowing you to earn
70%
30%
With Operator billing
transactions developers
keep 70% of all revenue
from both Windows
Phone and Nokia Stores.
17. One company that successfully uses IAP in
their Asha apps is India’s Lunagames.
http://youtu.be/yLQeFu8ACRk
19. Using DVLUP Campaigns you can promote
your apps via:
MERCHANDISING,
MARKETING,
or ADVERTISING opportunities.
Find out more at http://www.thinglink.com/scene/493419894772072449/
21. DVLUP offers "Quality" Challenges for your
apps, which are based on an average of 4+
Star ratings, and increasing customer reviews
(25 up to 2500+) in the app stores.
Let’s consider the power of positive
ratings and reviews of your apps.
22. When you complete DVLUP Challenges, you earn
XP (points) which can be spent on Rewards.
Complete all seven challenges and earn up to 25,000
XP, which is enough to place your app in the
Windows Phone Store Global Spotlight seven times!
You can spend XP points on cool
stuff, such as Nokia devices and
accessories, or pay for a campaign
to promote your app.
24. If you get 100% on the quiz, we’ll give you 50 points
on DVLUP, which you can use in our Rewards catalog.
50
Let’s see if
you’ve
been
paying
attention.
Take a quick quiz on what you’ve learned.
25. LINKS FOR EXTRA INFORMATION:
Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think