This document contains summaries of 4 interviews with retail experts and discussions of trends in consumer shopping behaviors:
1) The CIO of Tesco discusses innovations like interactive screens and micro home delivery that integrate physical and online shopping.
2) The Head of Retail at Quintain talks about the need for shopping centers to create environments befitting trusted brands and providing an enjoyable experience for shoppers.
3) A representative from Printemps discusses using digital technologies to enhance the shopping experience and attract new customers through personalized services.
4) A representative from Design International discusses how to attract female shoppers through parking spaces, product displays, and services tailored specifically for women.
The document discusses how the role of retail stores is changing as e-commerce grows. It notes that customer satisfaction in stores is declining by up to 15% per year as online retailers offer lower prices and more convenience. However, the value of physical stores is evolving as they increasingly focus on experiences over physical goods. The document suggests retailers must adapt by integrating local, personalized services with online convenience to create more fluid retail experiences. Lessons can be learned from industries like fashion, hospitality, and community networks on designing experiences that merge physical and online shopping.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
This document discusses several ideas for improving business and society through innovative solutions. It presents observations about current problems or opportunities and proposes solutions. Some of the solutions discussed include branding producers instead of products to build trust; allowing customers to post handwritten reviews; recommending blogs for reviews to increase credibility; establishing a company called YourLab to realize employees' ideas together; developing shopping GPS apps to guide customers; adding breathalyzers to car keys; auctioning intersection names for advertising; lowering school zone roads; using weight sensors on stoves to prevent fires; and connecting small restaurants with a crowd-sourced reservation system. The document focuses on generating new ideas through observations and problem-solving.
Central Payment provides businesses with credit card processing services and equipment, offering competitive pricing, 24/7 customer support, and innovative technology to help customers grow their revenue and process over 3.5 billion in annual credit card sales; their services include point-of-sale software compatibility, online account access and reporting through MyStoreCentral.com, and payment processing equipment like the Verifone Vx510 and Nurit 8020 wireless terminals.
Innovative solutions to respond better to the smarter consumerJerry J. Stam
Smarter consumers are changing the retail industry by being instrumented, interconnected, and intelligent. They have instant access to information, use multiple technologies to interact with others, and use cross-channel retail in every stage of buying. Smarter retailers must attract and retain customers through seamless cross-channel experiences, use available data through business intelligence, and drive operational excellence through efficiencies and standardization. This will allow them to serve smarter consumers and improve sales and profitability.
The document discusses web strategy for retail businesses. It provides an overview of Intergen, a company that provides IT solutions based on Microsoft technologies. It then discusses how the retail consumer and shopping channels have changed in recent years. Specifically, it notes consumers now spend more time online and via mobile compared to in physical stores. This has led retailers to shift their focus from individual channels to providing converged, multi-channel experiences. The document proposes mapping "customer journeys" across channels to understand how consumers research and purchase products. Understanding these journeys can help retailers improve processes and solutions to enhance the customer experience.
What do customers really want in their mobile experience?High Start Group
Mobile commerce is disrupting the customer lifecycle through mobile apps. Apps allow price comparisons, mobile payments, self-checkout, shopping on the go, and bringing online experiences into the real world. This benefits consumers through convenience and savings, retailers through increased sales and loyalty, and advertisers through new targeted advertising opportunities. Mobile commerce is growing rapidly across categories like clothing, beauty, and household goods.
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
The document discusses how the role of retail stores is changing as e-commerce grows. It notes that customer satisfaction in stores is declining by up to 15% per year as online retailers offer lower prices and more convenience. However, the value of physical stores is evolving as they increasingly focus on experiences over physical goods. The document suggests retailers must adapt by integrating local, personalized services with online convenience to create more fluid retail experiences. Lessons can be learned from industries like fashion, hospitality, and community networks on designing experiences that merge physical and online shopping.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
This document discusses several ideas for improving business and society through innovative solutions. It presents observations about current problems or opportunities and proposes solutions. Some of the solutions discussed include branding producers instead of products to build trust; allowing customers to post handwritten reviews; recommending blogs for reviews to increase credibility; establishing a company called YourLab to realize employees' ideas together; developing shopping GPS apps to guide customers; adding breathalyzers to car keys; auctioning intersection names for advertising; lowering school zone roads; using weight sensors on stoves to prevent fires; and connecting small restaurants with a crowd-sourced reservation system. The document focuses on generating new ideas through observations and problem-solving.
Central Payment provides businesses with credit card processing services and equipment, offering competitive pricing, 24/7 customer support, and innovative technology to help customers grow their revenue and process over 3.5 billion in annual credit card sales; their services include point-of-sale software compatibility, online account access and reporting through MyStoreCentral.com, and payment processing equipment like the Verifone Vx510 and Nurit 8020 wireless terminals.
Innovative solutions to respond better to the smarter consumerJerry J. Stam
Smarter consumers are changing the retail industry by being instrumented, interconnected, and intelligent. They have instant access to information, use multiple technologies to interact with others, and use cross-channel retail in every stage of buying. Smarter retailers must attract and retain customers through seamless cross-channel experiences, use available data through business intelligence, and drive operational excellence through efficiencies and standardization. This will allow them to serve smarter consumers and improve sales and profitability.
The document discusses web strategy for retail businesses. It provides an overview of Intergen, a company that provides IT solutions based on Microsoft technologies. It then discusses how the retail consumer and shopping channels have changed in recent years. Specifically, it notes consumers now spend more time online and via mobile compared to in physical stores. This has led retailers to shift their focus from individual channels to providing converged, multi-channel experiences. The document proposes mapping "customer journeys" across channels to understand how consumers research and purchase products. Understanding these journeys can help retailers improve processes and solutions to enhance the customer experience.
What do customers really want in their mobile experience?High Start Group
Mobile commerce is disrupting the customer lifecycle through mobile apps. Apps allow price comparisons, mobile payments, self-checkout, shopping on the go, and bringing online experiences into the real world. This benefits consumers through convenience and savings, retailers through increased sales and loyalty, and advertisers through new targeted advertising opportunities. Mobile commerce is growing rapidly across categories like clothing, beauty, and household goods.
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
"Changing customer behavior and heightened expectations are reshaping how we design retail experiences. The in-store and online e-commerce experiences now work together—successful store design leverages the strengths of the digital and physical retailer to create a “complete” retail experience that considers the entire sales cycle. Learn what design factors must be considered, and why it’s critical for designers to innovate the retail experience.
REimaginging the Retail Store: GlobalShop 2011 PresentationLeo Burnett
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
Inventia is an innovation company based in Milan, Italy that provides solutions to support business transformation. It has developed ConnectTV, a social TV platform that allows live audience participation in TV shows. Inventia is now focusing on "Street Commerce", which combines traditional retail, e-commerce, and digital solutions into a new omnichannel shopping experience. This involves "Street Portals" that act as physical access points and leverage technology like augmented reality, mobile apps, and Inventia Connect, a live video interaction platform.
The document discusses analyzing a proposed online grocery business using the ADVISOR model. The business would include an online recipe sharing community where users can shop by recipe. The summary analyzes the business using each element of the ADVISOR model: adoption by customers would be increased through network effects and customer convenience; it disrupts conventional grocery stores and cookbook publishers; its value proposition includes a unique interactive recipe feature; its interface and service platform are described; and its revenue sources and organizing model are outlined. Competition and gaining customer trust are discussed as important factors for sustainability.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
The document discusses how digital technology is changing consumer shopping behavior. It finds that while e-commerce currently accounts for a small percentage of consumer packaged goods (CPG) sales, it is the fastest growing retail channel. Certain CPG categories like diapers and vitamins are better suited to online shopping due to barriers like an urgency to consume or need to inspect products. The document examines how shopper needs around convenience, choice, and value can be met through both online and brick-and-mortar retail formats. It emphasizes that understanding shopper behavior and category characteristics is key to marketing success in the digital world.
Immersive retailing uses new technologies to create engaging shopping experiences that emotionally connect with customers on a deeper level. By stimulating multiple senses, immersive solutions can transform stores into destinations where customers feel they are interacting with the brand through personalized experiences that meet their individual needs and lifestyle. For retailers to stay relevant, they must generate excitement through memorable experiences on par with theme park rides, constantly improving to keep customers coming back. Immersive strategies have the potential to revitalize retail by differentiating brands and increasing loyalty through experiences that are relevant, accessible and help customers succeed in their shopping goals.
This document summarizes an industry report on how retailers can adapt to changing consumer behaviors and expectations in the digital era. It discusses how the interactive channel is becoming a central hub for brand experiences. Consumer motivations are shifting towards creation, sharing, and influence online. To relate to these empowered consumers, brands must be "O.P.E.N." - on-demand, personal, engaging, and networked. Several examples are provided of retailers taking steps to become more open by better integrating social and digital features into their brand experiences. The document concludes that success in 2008 will depend on being multi-sourced, facilitating influence spheres, providing a global shopping experience, and integrating ecommerce with social media.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
The marketplace has switched from providing dumb products to smart ones, which have a built-in intelligence allowing them to respond and change according to the customer\'s usage. In this white paper, we analyze this new paradigm and provide examples and key steps to providing smarter products.
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
This document discusses multichannel customer journeys and engagement. It begins with an agenda that covers why customer engagement is important, the results of a survey on customer journeys, and real world examples. The survey found that social media recommendations influence younger consumers' purchasing decisions. It also found that responses to emails, good websites, phone calls, and recommendations on social media can influence customers to complete or abandon purchases. Customers prefer different channels for help, with younger consumers more likely to use online channels like chat.
The document presents a framework developed by Leo Burnett and Arc Worldwide to help marketers strategically use social media for shopping engagement and influence. The framework is based on proprietary research that identified 8 social shopper needs and mapped them to the appropriate social media platforms based on shopper category mindsets. The framework aims to bring structure and rigor to social media planning by treating it as a strategic choice rather than a reactive execution. Initial applications of the framework have helped boost sales for several brands.
The document describes a client feedback kiosk called the CDS FEEDBACK. It allows customers to provide instant feedback on their experience through a touchscreen displaying smiling, indifferent, and sad icons. The kiosk collects accurate statistics to help businesses understand customer satisfaction and identify areas for improvement. It also features an optional display for showing commercials or marketing messages to customers. The technical specifications list the hardware components and dimensions. Related products and services are also mentioned.
The document describes a client feedback kiosk called the CDS FEEDBACK. It allows customers to provide instant feedback on their experience through a touchscreen displaying smiling, indifferent, and sad icons. The kiosk collects accurate statistics to help businesses understand customer satisfaction and identify areas for improvement. It also features an optional display for showing commercials or marketing messages to customers. The technical specifications list the hardware components and dimensions. Related products and services are also mentioned.
1) The document discusses the challenges companies face in delivering personalized experiences to customers across offline, online, and mobile channels in today's digital marketplace.
2) It outlines five fundamental steps for restructuring marketing functions to achieve a more customer-centric approach: acknowledging the present state, building an integrated strategy, developing an information infrastructure, selecting enabling technologies, and restructuring the marketing function.
3) Taking these steps can help companies meet the challenge of personalization by gaining insights from customer data to better understand behaviors and deliver relevant messages and offerings.
The document discusses innovations in retail as consumer behavior shifts towards digital and mobile commerce. It outlines how retailers must adapt to an omni-channel approach, using technology to engage customers across multiple touchpoints. Specifically, it explores trends in mobile in-store shopping, tablet and mobile apps, virtual stores, and social/visual discovery platforms to enhance the customer experience across channels.
This document proposes a new blind source separation method that takes advantage of both independence and sparsity using an overcomplete Gabor representation. The method is shown to work for both under-determined and determined cases. It formulates source separation as an optimization problem that enforces decorrelation of the sources (a consequence of independence) along with sparse properties. An algorithm is presented that alternates between estimating the sources and mixing matrix. Experimental results demonstrate the method outperforms other approaches like DUET and FastICA in terms of metrics like SDR and SIR, and is more robust to noise.
This document provides information about an elementary English language course held on Wednesdays from 2-4pm that focuses on business English using the communicative methodological approach. The course uses the New Market Leader textbook and covers 5 units per semester on business-related topics like introductions, work, problems, travel, and food. Each unit has 2 lectures, additional materials, and lessons on grammar topics like the verb "to be" and articles. Class discussions teach social norms and key phrases for business introductions and interactions.
"Changing customer behavior and heightened expectations are reshaping how we design retail experiences. The in-store and online e-commerce experiences now work together—successful store design leverages the strengths of the digital and physical retailer to create a “complete” retail experience that considers the entire sales cycle. Learn what design factors must be considered, and why it’s critical for designers to innovate the retail experience.
REimaginging the Retail Store: GlobalShop 2011 PresentationLeo Burnett
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
Inventia is an innovation company based in Milan, Italy that provides solutions to support business transformation. It has developed ConnectTV, a social TV platform that allows live audience participation in TV shows. Inventia is now focusing on "Street Commerce", which combines traditional retail, e-commerce, and digital solutions into a new omnichannel shopping experience. This involves "Street Portals" that act as physical access points and leverage technology like augmented reality, mobile apps, and Inventia Connect, a live video interaction platform.
The document discusses analyzing a proposed online grocery business using the ADVISOR model. The business would include an online recipe sharing community where users can shop by recipe. The summary analyzes the business using each element of the ADVISOR model: adoption by customers would be increased through network effects and customer convenience; it disrupts conventional grocery stores and cookbook publishers; its value proposition includes a unique interactive recipe feature; its interface and service platform are described; and its revenue sources and organizing model are outlined. Competition and gaining customer trust are discussed as important factors for sustainability.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
The document discusses how digital technology is changing consumer shopping behavior. It finds that while e-commerce currently accounts for a small percentage of consumer packaged goods (CPG) sales, it is the fastest growing retail channel. Certain CPG categories like diapers and vitamins are better suited to online shopping due to barriers like an urgency to consume or need to inspect products. The document examines how shopper needs around convenience, choice, and value can be met through both online and brick-and-mortar retail formats. It emphasizes that understanding shopper behavior and category characteristics is key to marketing success in the digital world.
Immersive retailing uses new technologies to create engaging shopping experiences that emotionally connect with customers on a deeper level. By stimulating multiple senses, immersive solutions can transform stores into destinations where customers feel they are interacting with the brand through personalized experiences that meet their individual needs and lifestyle. For retailers to stay relevant, they must generate excitement through memorable experiences on par with theme park rides, constantly improving to keep customers coming back. Immersive strategies have the potential to revitalize retail by differentiating brands and increasing loyalty through experiences that are relevant, accessible and help customers succeed in their shopping goals.
This document summarizes an industry report on how retailers can adapt to changing consumer behaviors and expectations in the digital era. It discusses how the interactive channel is becoming a central hub for brand experiences. Consumer motivations are shifting towards creation, sharing, and influence online. To relate to these empowered consumers, brands must be "O.P.E.N." - on-demand, personal, engaging, and networked. Several examples are provided of retailers taking steps to become more open by better integrating social and digital features into their brand experiences. The document concludes that success in 2008 will depend on being multi-sourced, facilitating influence spheres, providing a global shopping experience, and integrating ecommerce with social media.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
The marketplace has switched from providing dumb products to smart ones, which have a built-in intelligence allowing them to respond and change according to the customer\'s usage. In this white paper, we analyze this new paradigm and provide examples and key steps to providing smarter products.
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
This document discusses multichannel customer journeys and engagement. It begins with an agenda that covers why customer engagement is important, the results of a survey on customer journeys, and real world examples. The survey found that social media recommendations influence younger consumers' purchasing decisions. It also found that responses to emails, good websites, phone calls, and recommendations on social media can influence customers to complete or abandon purchases. Customers prefer different channels for help, with younger consumers more likely to use online channels like chat.
The document presents a framework developed by Leo Burnett and Arc Worldwide to help marketers strategically use social media for shopping engagement and influence. The framework is based on proprietary research that identified 8 social shopper needs and mapped them to the appropriate social media platforms based on shopper category mindsets. The framework aims to bring structure and rigor to social media planning by treating it as a strategic choice rather than a reactive execution. Initial applications of the framework have helped boost sales for several brands.
The document describes a client feedback kiosk called the CDS FEEDBACK. It allows customers to provide instant feedback on their experience through a touchscreen displaying smiling, indifferent, and sad icons. The kiosk collects accurate statistics to help businesses understand customer satisfaction and identify areas for improvement. It also features an optional display for showing commercials or marketing messages to customers. The technical specifications list the hardware components and dimensions. Related products and services are also mentioned.
The document describes a client feedback kiosk called the CDS FEEDBACK. It allows customers to provide instant feedback on their experience through a touchscreen displaying smiling, indifferent, and sad icons. The kiosk collects accurate statistics to help businesses understand customer satisfaction and identify areas for improvement. It also features an optional display for showing commercials or marketing messages to customers. The technical specifications list the hardware components and dimensions. Related products and services are also mentioned.
1) The document discusses the challenges companies face in delivering personalized experiences to customers across offline, online, and mobile channels in today's digital marketplace.
2) It outlines five fundamental steps for restructuring marketing functions to achieve a more customer-centric approach: acknowledging the present state, building an integrated strategy, developing an information infrastructure, selecting enabling technologies, and restructuring the marketing function.
3) Taking these steps can help companies meet the challenge of personalization by gaining insights from customer data to better understand behaviors and deliver relevant messages and offerings.
The document discusses innovations in retail as consumer behavior shifts towards digital and mobile commerce. It outlines how retailers must adapt to an omni-channel approach, using technology to engage customers across multiple touchpoints. Specifically, it explores trends in mobile in-store shopping, tablet and mobile apps, virtual stores, and social/visual discovery platforms to enhance the customer experience across channels.
This document proposes a new blind source separation method that takes advantage of both independence and sparsity using an overcomplete Gabor representation. The method is shown to work for both under-determined and determined cases. It formulates source separation as an optimization problem that enforces decorrelation of the sources (a consequence of independence) along with sparse properties. An algorithm is presented that alternates between estimating the sources and mixing matrix. Experimental results demonstrate the method outperforms other approaches like DUET and FastICA in terms of metrics like SDR and SIR, and is more robust to noise.
This document provides information about an elementary English language course held on Wednesdays from 2-4pm that focuses on business English using the communicative methodological approach. The course uses the New Market Leader textbook and covers 5 units per semester on business-related topics like introductions, work, problems, travel, and food. Each unit has 2 lectures, additional materials, and lessons on grammar topics like the verb "to be" and articles. Class discussions teach social norms and key phrases for business introductions and interactions.
Amazon RDS for Aurora is a relational database engine that combines the speed and reliability of commercial databases with the simplicity and cost-effectiveness of open source databases. It delivers five times the throughput of MySQL on the same hardware and is compatible with existing MySQL applications and tools. Amazon Aurora joins MySQL, Oracle, SQL Server, and PostgreSQL as the fifth database engine available through Amazon RDS, which handles provisioning, patching, backup, recovery, failure detection, and repair for a simple monthly charge with no upfront costs.
This document discusses collaborative filtering using Apache Mahout. It describes Mahout as a scalable machine learning library for tasks like recommendation mining. It explains item-based collaborative filtering, which finds similar items to make recommendations. It outlines how the algorithm works, computing item similarities offline and predicting user preferences. Finally, it describes Mahout implementations for computing item similarities and generating recommendations in a distributed manner using MapReduce.
El documento menciona los colores amarillo, rojo y azul, al pintor Wassily Kandinsky y el año 1925 en relación con el Bauhaus. También hace referencia a los significados de San Jorge y el dragón, así como detalles de un tal Pau Muras de 4o b.
AshokaHub - A cloud – based social networking platform using Ruby on RailsNeev Technologies
Neev built a cloud-based web application that has emerged as one of the world’s largest social networking platforms for social entrepreneurs to connect, discuss, share, innovate and help each other. Catering to a global audience, the application supports 12 languages. The social platform has an in-built search feature that allows any profile or discussion to be searched based on tags, relevance, type of activity, etc.
China electric power construction industry market forecast and investment str...Qianzhan Intelligence
The document provides an overview and analysis of China's electric power construction industry from 2011-2017. It discusses the industry's development background, trends in power generation and supply, investment in electric power construction projects, competition within the industry, and analyses construction of different power sources and grids. The report aims to help industry players understand the latest development trends to seize market opportunities and make informed business decisions. It provides a comprehensive and systematic analysis of the upstream and downstream industrial chain as well as key companies in China's electric power construction sector.
Trey Gordon is seeking a career in accounting and finance. He has a Bachelor's degree in accounting and finance from Texas Tech University and an Associate's degree in business from Lone Star Community College. Gordon has professional experience as a financial representative intern at Northwestern Mutual, a financial analyst intern at Goodman Manufacturing, and has also worked as a server, assistant manager, and independent sales representative. He maintains a 3.6 GPA and is involved with several professional organizations and volunteer activities.
China dredging engineering industry development prospect and investment strat...Qianzhan Intelligence
This document provides an overview and analysis of the dredging engineering industry in China from 2011-2017. It discusses key topics like the industry's development status, characteristics, market demand, competition and trends. The analysis is based on collected market data and aims to help industry players understand opportunities and risks to make informed decisions. It finds that while competition is intense in China, some domestic companies are growing strongly by deeply researching customer needs. The report also examines related areas like port and waterway construction that drive demand for dredging services.
China cardiovascular system drugs industry market demand forecast and investm...Qianzhan Intelligence
This document provides an analysis of the cardiovascular system drugs industry in China from 2012-2016. It discusses the prevalence of cardiovascular diseases in China and analyzes the market and competitive landscape of the cardiovascular drugs industry in China and internationally. The document also analyzes major drug categories and leading pharmaceutical companies in the cardiovascular drugs market. It aims to help industry players understand the latest developments and formulate business strategies in the cardiovascular drugs industry in China.
China tourism industry market forecast and investment strategy planning, 2013...Qianzhan Intelligence
This document provides an overview and analysis of the tourism industry in China from 2011-2017. It discusses the development of the global and domestic tourism markets, including key trends such as rising numbers of tourists, incomes, and spending. It also examines China's inbound, outbound and domestic tourism markets in depth, including growth during major holiday periods. The report aims to help industry players understand market opportunities and make strategic decisions.
Connecting with the Fluid Consumer: iStrategy 2012Critical Mass
This document discusses how brands must adapt to changing consumer behaviors and expectations. It outlines four trends in consumer behavior: consumers want immediate satisfaction of needs; seek contextual, easy-to-understand information; rely on aggregated data and opinions of others; and engage in collective, hive-minded behaviors. It argues that brands must shift from passive marketing to active assistance by being available wherever and whenever consumers need them. The key is providing value through serving consumers' productivity needs across their lifecycle with the brand.
The document discusses 5 mega trends in retail: 1) A return to prioritizing physical store experiences to draw customers. 2) The rise of mobile commerce both in-store and online. 3) A focus on personalization through tools like loyalty programs and size-matching. 4) Empowering retail employees with mobile devices and analytics. 5) Using customer data and analytics to better understand purchasing behaviors. Overall, retailers are adapting to omnichannel shopping by providing seamless, personalized experiences across all channels.
Referral Marketing: How To Influence Social Buying BehaviourSociable Labs
This document outlines 9 ways to influence social buying behavior through referral marketing. It discusses trends like video, influencers, and the "buy now" revolution in social commerce. Some key factors that encourage social media purchases are free shipping, exclusive discounts, daily deals, and seeing a product that was recently viewed or that friends have engaged with. An effective referral program combines incentives like discounts and shipping offers with social sharing mechanisms to build loyalty and increase engagement over time.
The document discusses the changing expectations of consumers and the challenges faced by marketers in engaging with consumers. It notes that consumers now research products across multiple channels and expect to purchase through various channels as well. The document then advocates for a customer engagement approach using tools like Alterian Alchemy to listen to customers, learn from their interactions, understand them as individuals, and speak to them through relevant messaging across channels. This facilitates moving marketing from mass communication to personalized engagement with customers at each stage of the customer lifecycle.
This document outlines a framework to help retailers grow their top-line revenue by bringing more potential consumers through the full sales journey. It discusses focusing on engagement, conversion, and fulfilment. For engagement, it recommends exploring new channels, creating relevant touchpoints, and refocusing products/services. For conversion, it suggests addressing consumer needs, making decisions easy, and removing barriers. For fulfilment, it proposes flexible delivery, omni-channel options, activating after-sales service, and using last contacts as opportunities for future sales. The goal is to sustain traffic and increase intimacy with consumers from awareness to purchase completion.
Self-checkout devices are growing in number by more than 10% each year, according to Greg Buzek in a recent blog. So, contrary to some rumors circulating through the media, self-checkout is not dead or dying.
In a recent consumer study, NPD Group has confirmed that consumers are increasingly interested in self-checkout technology. The study showed that when grocers implement self-service, approximately 35% of transactions are completed using the technology. Additionally, nearly 50% of U.S. consumers want stores to offer self-checkout.
But to offer a successful self-checkout solution, retailers must consider a number of factors and determine the best implementation strategy. During this upcoming webinar, attendees will learn about the top 5 strategies that will ensure successful self-checkout in grocery stores. Real-world case studies will shed light on key self-checkout tactics.
Attendees also will learn more about the recent research completed by NPD, as well as an in-depth look at IHL’s “2011 Self-Checkout Kiosk Study,” presented by Greg Buzek.
This executive briefing introduces a mobile commerce solution called BuyNow that allows consumers to purchase advertised products and services via text message. The opportunity is outlined as helping consumers purchase items conveniently on their mobile devices while driving immediate ROI for businesses. BuyNow and related services uDemandNow.com and MyBIPortal.com are presented as allowing purchases from TV, print, radio and online ads directly via SMS. An animation demonstrates the consumer experience of seeing an ad, texting to purchase, getting a confirmation, and the merchant notification process. Questions are invited at the end.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Unit 2 focuses on key CRM concepts like cross-selling, up-selling, customer retention, personalization, and data management. It discusses CRM applications in marketing, customer service, and data analysis. Customer relationship management aims to understand customer needs and provide personalized experiences through tools like collaborative filtering, clickstream analysis, and different types of data collection and analysis.
Silverpop: Taking Loyalty Beyond the DiscountSilverpop
This document discusses taking loyalty marketing beyond simple discounts. It suggests six new tactics for loyalty programs: 1) using social media to provide a more personal experience, 2) rewarding customers based on their affinities rather than just purchases, 3) enhancing the mobile experience, 4) factoring in customer locations, 5) scoring customers like marketing leads, and 6) using an open architecture to partner with other brands to deepen understanding of customers. The document argues that today's customers, especially younger generations, value online reputations and experiences over simple coupons.
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
In the digital age, custimer service means far more than answering a phone call or replying to a mail or handlinga complaint.
It is going beyond these basics and enabling a great purchase & usage journey for the customer.
This presentation hopefullt helps you think, what are the pain points for customers & how can we ease them? what are teh pleasure points and how can we enhance them and most importantly how can we value add beyond what they expect and digitally delight them.
Happy reading...may it provoke you!
Changing Business Models: The Shift to B2B2C and D2C SalesAshish Saxena
Times are changing, and business models are no longer limited to only B2B or B2C. We are seeing a slow
change to alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer)
or B2E (business-to-employee) in order to better meet more specific end-consumer needs.
In this white paper, we’re delving into the trends impacting this shift away from traditional business models in
the e-commerce landscape. We’re also sharing a useful step-by-step guide on how to implement a successful
D2C strategy.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
Future of retail - Five key future trends - 9 Dec 2020Future Agenda
Future of Retail – Five Key Trends
The pandemic has accelerated change across many sectors – and especially retail. More online, less physical and empty malls have been evident globally. So what about the next ten years? What changes will continue to accelerate, which will rebalance, and which new ones will emerge?
Based on extensive dialogue with retail, tech and city leaders globally, this new point of view brings together the major shifts in the mix collated under five key trends – Reemphasis on the Local, Identity Insights, Automated Retail, Continuous Interaction and Informed Consumers.
Now being used to stimulate new thinking, innovation and strategy development in multiple projects around the world, this is being shared to continue dialogue on changes and impact.
We welcome your views @futureagenda
This document is a 2019 fall catalog for Vimi, a digital solutions company. It describes Vimi's behavioral design approach which leverages psychology research to optimize user experiences. It highlights services such as user testing, animation production, copywriting, and digital marketing. Case studies and client logos are displayed. The document promotes Vimi's values of trust, simplicity, harmony and fun. It provides an overview of the company and introduces key members of the leadership team.
Business Fitness For Retail & WholesaleChris Brown
Expense Reduction Analysts is a consulting firm that focuses on reducing costs for retail and wholesale clients while maintaining service levels. The document discusses the challenges currently facing the retail and wholesale industries, including economic pressures and changes in consumer behavior driven by technology. It emphasizes that while cost reduction is important, retailers must partner with suppliers that can deliver both savings and high-quality service to avoid compromising their operations or customer experience. The document provides advice on procurement best practices and highlights the strategic value suppliers can provide beyond price, such as new ideas and market insights.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
Similar to MORE Vision 8: Crisis & Retail Consumption (20)
Urban intelligence 9 - City Branding - November 2012MIPIMWorld
Each month : an analysis from a Cities expert • A compilation of all articles related to the Cities topic of the month.
This month's subject: City branding
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
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Each month : an analysis from a Cities expert • A compilation of all articles related to the Cities topic of the month.
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Founded in 2004 by Ma Yansong, MAD works in forward-looking environments developing futuristic architectures based on a contemporary interpretation of the eastern spirit of nature. All of MAD's projects - from residential complexes or offices to cultural centres - desire to protect a sense of community and orientation toward nature, offering people the freedom to develop their own experience.
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Co-founder Kim Nielsen remains the Principal Architect of one of Denmark’s most innovative and international Architecture firms. The Danish architecture studio 3XN is known for its innovative approach to iconic architecture combining science and art while understanding the importance of context. Here is the portfolio they presented at MIPIM 2012.
Urban Intelligence - April 2012 - Urban investment and the new cycleMIPIMWorld
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost mental well-being.
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19,400+ property leaders come to MIPIM to view projects, assess profitable ventures, strike deals, discover commercial real estate opportunities and seek out market information.
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The US and Europe have embarked on fundamentally different paths in resolving their debt challenges: Austerity measures in Europe versus stimulus in the US. Policy outcomes will be different, and cannot be overlooked by real estate investors. There are many risks to consider and lots of opportunities ahead. How should investors approach the market today? What strategies are investors pursuing for a brighter tomorrow? Join us for the freshest insights on real estate markets: A combination of our panelists' research, your insights gathered during MIPIM conferences and events, and through our survey responses.
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The US and Europe have embarked on fundamentally different paths in resolving their debt challenges: Austerity measures in Europe versus stimulus in the US. Policy outcomes will be different, and cannot be overlooked by real estate investors. There are many risks to consider and lots of opportunities ahead. How should investors approach the market today? What strategies are investors pursuing for a brighter tomorrow? Join us for the freshest insights on real estate markets: A combination of our panelists' research, your insights gathered during MIPIM conferences and events, and through our survey responses.
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This document is an issue of MORE Vision, a bi-monthly publication focused on retail real estate trends. This issue examines the trend of "retail renaissance," where physical retail is experiencing resurgence despite challenges from e-commerce. It identifies four drivers of this trend: 1) OFF=ON, where online benefits are brought offline; 2) Retail Safari, focusing on experiential shopping; 3) Instant Status Fix, where shopping satisfies status needs; and 4) Citysumers, where urban culture drives retail culture. The issue features interviews and analyzes how retailers are adapting stores and malls to changing consumer expectations and behaviors.
2. MORE8_V1_Mise en page 1 04/12/12 13:53 Page2
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So what is SERVILE all about?
Put simply, servile companies always put themselves second. For most shopping
centres or retailers this means a radical change in mindset, for some the idea that
their customers could dictate how, what and where they trade would not come
naturally, being more used to dictating these things.
We all know that convenience has always been important but shoppers are now
being offered levels of convenience that they could not have dreamt of a few
years ago. Retailers are keeping ahead of their shoppers through online
technology and SERVILE BRANDS.
Yes, shoppers are more demanding, time-starved, informed, and choice-saturated
than ever-before (we know you know). For shopping centres and retail to prosper,
the solution is simple though: turn SERVILE. This goes far beyond offering great
customer service. SERVILE means turning your shopping centre or store into a
lifestyle servant focused on catering to the needs, desires and whims of your
customers, wherever and whenever they are.
For marketers, SERVILE means thinking about creating marketing that isn’t
marketing. If consumers aren’t searching for, adopting, installing, or sharing your
efforts (in whatever form: product, service, app, content etc.), then you need to
get back to the drawing board. Now!
So here are four SERVILE trends to drive customers towards
your shopping centre or store:
1. Give shoppers the best deals with variable pricing or price comparisons –
instantly
2. Encourage your customers to choose your products or experience them first
3. Go that extra mile to serve your customers – be truly servile
4. Make your offer more attractive to women (or men!)
advertisement
www.invalio.com
Operational sales and retail solutions
A C C E L E R A T I N G S A L E S
*Source: trendwatching.com a London-based, independent trend firm, scans the globe for the most promising consumer trends, insights
and related hands-on business ideas. Its free monthly Trend Briefings get sent to more than 160,000 business professionals in 180+ countries.”
3. MORE8_V1_Mise en page 1 04/12/12 13:53 Page3
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Trend 1: Selected links
1. Here is a way to make sure you never miss
Selected video
Give shoppers the best deals a customer: Launched in the US, hukkster is Lemonade Vending Machines Base
a free web browser add-on which enables Pricing on Outside Temperature
with variable pricing or price users to bookmark – or ‘hukk’ – any products
comparisons – instantly they see online that they want to buy but
can’t afford at the current price tag. Users
can set the cost they would be willing to pay
for the item, and if the price drops below
that threshold (either through a sale or as
part of a discount offer), hukkster automati-
cally sends out a notification.
2.We all know the weather can change de-
mand for drinks so: temperature-sensitive How do you see it?
vending machines for Coca-Cola’s Limon & Share your view and join in
Nada lemonade beverage brand were in- the discussion!
stalled across Spain. Machines with integrated
With information technology it is perfectly Do you have a system of variable pricing or
thermometers were placed in traditional sum-
price comparisons? Share it with us.
possible to gauge supply and demand, re- mertime locations such as water or theme
sponding by driving profits at busy times and parks, with the temperature shown on a large Post your answer
sustaining turnover when things go quiet. display. Cans were priced at EUR 2 each when 4here
the temperature was below 25°C; at EUR 1.40
Know what shoppers are looking for and you for temperatures of 26-29°C, and EUR 1 when
are half way there – so help them by finding it was over 30°C.
the best deals. And this does not necessarily
4More links on trendwatching
mean permanently reducing margins, it is
about making sales when you would other-
wise not – it’s called supply and demand!
Trend 2: Selected links
1. Here is an interesting example from South
Selected video
Encourage your customers to Korea: Clinique introduced its Experience Bar Househunter Test-Drive
at the Lotte Department Jamsil store in Seoul.
choose your products or The retail counters feature sensory-themed
product displays with music and perfume dis-
experience them first. pensers, and offer bespoke consultation serv-
ices. Equipped with Clinique’s Skin Diagnostic
Tool, iPads enable shoppers to access skin-
care information, and find out which products
would suit them. The Experience Bar service
is also available in New York.
2. And here is an idea that groups products
by colour, not brand: the LuxeFinds Color How do you see it?
Shopping Engine is a free mobile app that Share your view and join in
lets shoppers search by any colour for a va- the discussion!
riety of home decor, apparel, accessories
How does YOUR business use IT to engage with
and other items. They use the app by either
With ever more competition for customers, your customers?
by clicking on a tonal colour wheel or by
retailers and shopping centres are finding snapping a photo of a shade they hope to Post your answer
ever-more sophisticated ways of attracting match. When they find something they like, 4here
AND KEEPING their customers. Unlike the users can share this with friends via text,
office or workplace, shopping centres are one email, pin, post or tweet.
of the places people are not paid to go to for 4More links on trendwatching
shopping. Information technology gives you
opportunities to track down those customers,
give them a shopping experience they will
enjoy and you can profit from the experience
by attracting them time and again.
*Source: trendwatching.com a London-based, independent trend firm, scans the globe for the most promising consumer trends, insights
and related hands-on business ideas. Its free monthly Trend Briefings get sent to more than 160,000 business professionals in 180+ countries.”
4. MORE8_V1_Mise en page 1 04/12/12 13:53 Page4
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Trend 3: Selected links
1. Here is the perfect solution to driving sales even
Selected video
Go that extra mile to serve your if your customers cannot carry what they are buy- IKEA Lounge at Roissy-
ing. Launched by Korean convenience store chain Charles de Gaulle airport
customers – be truly servile GS25, My Refrigerator is a free mobile app allow-
ing shoppers to purchase promotional deals and
collect them at a later date.
2. Or how about taking the shop to your cus-
tomers, even when they are going on holiday?
IKEA opened a pop-up showroom at the Roissy-
Charles de Gaulle airport in Paris. The 220-square
metre space featured nine differently rooms, and
passengers could take naps on the beds, watch
television or relax on sofas. The space also had a How do you see it?
supervised play area for kids. Share your view and join in
3. And what if your customers could try your prod- the discussion!
This edition of More VISION is all about beating ucts online before they buy? Marks and Spencer’s Have you received particularly good service?
recessionary forces by focussing on customer Virtual Manicure is a free online service which en- Share your experience.
needs. And it is creating needs that your cus- ables customers to test the UK retailer's nail polish
range on their own hands. Shoppers can upload Post your answer
tomers don’t even know they want that can get
an image of their hands (or choose a similar one 4here
best results. That is true marketing, studying the
from a selection) and then click on a nail colour to
market and predicting trends. These examples see what it would look like, before clicking to pur-
show how retailers have thought about the chase the product if they wish.
whole retail process, looked for gaps and filled 4More links on trendwatching
them, creating need where it didn’t even exist.
Trend 4: Selected links Selected video
1. Now we are not allowed to make comment
Make your offer more on the ability of women drivers, but: Lotte shop- Ladies parking at shopping malls
attractive to women (or men!) ping mall in China's Tianjin province introduced
parking spaces designed for women. The un-
derground parking area is for use by women
only, and features extra-wide parking bays, fe-
male parking attendants and hazard bumpers
(to ensure that women can park easily), as well
as pink signage and female-friendly décor.
2. And here is one for the male shopper: the How do you see it?
Christian Louboutin men's store offers the
Photo: Eric Laignel
French brand's ranges of shoes and accessories Share your view and join in
in a retail space designed to appeal to male cus- the discussion!
tomers. The store's interior features leather pan- Tell us what you would want in a shopping centre ...
elling and industrial-style decorative accents,
It is not politically correct in any way to say this, while a 'tattoo parlour' space allows shoppers to Post your answer
but women and men are different. They have have images of their own tattoos embroidered 4here
onto any pair of Louboutin shoes.
different skills, needs and wants. In an age when
it seems that women and men are assumed to 3. Here is an example that matches fashion to
cities: French apparel retailer Pimkie launched
have the same needs, there are opportunities to Color Forecast, a website that provides live up-
drive retail sales through direct targeting at dates of trending colours in Europe's "most
females or males. These are examples of offers fashionable cities". High-definition cameras
made specifically for women or men – were set up in Milan, Paris, and Antwerp, filming
recognising those differences. people on the streets, and analyzing the most
worn colours in real-time. Pimkie also provides
suggestions of apparel available to buy online
matching each city's trending shade.
4More links on trendwatching
*Source: trendwatching.com a London-based, independent trend firm, scans the globe for the most promising consumer trends, insights
and related hands-on business ideas. Its free monthly Trend Briefings get sent to more than 160,000 business professionals in 180+ countries.”
5. MORE8_V1_Mise en page 1 04/12/12 13:53 Page5
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Interview 1 Mr McNamara talks about the innovations at “Well today you can use our mobile phone app
Mike McNamara, CIO, Tesco that will help customers get through to scan a bar code of a product and add it to
Tesco plc their shopping faster by integrating the best of your virtual shopping list or your online order.
Bricks and Mortar shopping with the conven- Tomorrow you will simply take a photo of it.
ience of Online. Can you imagine opening up your fridge door
“One of the great things about my job is that simply holding up your camera. It recognises
I get to work with loads of creative people to the content and hey presto they are all added
figure out how we can use technology to to your virtual basket.
make our customers shopping trip of the fu- “In the future the Smartphone will be your
ture easier and quicker and even more fun and Club Card, your shopping list, your wallet and
enjoyable. Some of the innovations we are even your own personal till. As a customer
working on like interactive screens and the you will come into our store, you will connect
micro home delivery. Interactive screens with our WiFi and you may even get a per-
might sound like something straight out of a sonalised greeting informing you that your
minority report, but we are not that far away. click and collect orders will be waiting for you
Our customer of the future is going to go into when you leave or maybe even that there is
one of our cafes and put down her iphone onto a personalised promotion exclusive to you.
a digital table and it will recognise who she is You will use your mobile phone to scan as
and maybe give her trailers from Blinkbox or you go. When you get to the checkout it’ll be
recipe based on her shopping list. simple, it will be reduced to a couple of taps
“When I’m making something like say, and bye bye paper receipts, we are going to
@TescoMedia Chicken with Tarragon, I always forget either email you your receipt from hereon in. It will
the chicken or the tarragon! Micro home deliv- be quicker to checkout, no more queues. The
ery would be a service that will save my life in pace of change is blistering and none of
those instances. In the future, our customer these innovations is that far-fetched or that
who is baking a cake and forgets the flour, a far into the future.”
couple of clicks later and within the hour and Transcribed from an online interview with kind
it’s delivered to her home. permission from Tesco plc.
Interview 2 Mr. Cottingham talks about going the extra wards brands they trust, and the challenge
Phil Cottingham, mile… for developers is to create an environment
Head of Retail, Quintain “Given the current trading conditions in most befitting these brands and a more fulfilling
European markets it is increasingly important and enjoyable experience for the shopper.
that developers create an environment which “The leading outlet centres have increasingly
is attractive to consumers and in which retail- become more holistic retail and leisure des-
ers can thrive. tinations. Restaurants, bars and leisure facil-
“The starting point has to be: what do shop- ities such as cinemas have become a key
pers want? Fashion magazine Drapers re- element of many schemes. At LDO, we will
cently polled 2,000 consumers on what they have a range of bars and restaurants and a
want and don't want when shopping. Across nine-screen cinema, which together will
the sample, product ‘quality’ and ‘price’ were mean shopper dwell time is increased and
identified as the most important factors with it, customer spend. However, one of
when deciding where to shop, closely fol- LDO’s key differentiators is that it is located
lowed by ‘value’. Indeed, research into cus- between one of the world’s most iconic
tomer needs and wants has become the holy sports arenas, Wembley Stadium, and one of
grail in respect of creating a viable and suc- the UK’s premier entertainment venues,
cessful retail development in any geographi- Wembley Arena, which between them at-
cal location. tract millions of visitors every year. These el-
“Over the past ten years the outlet centre mar- ements will ensure a high level of footfall, not
ket has grown significantly. There are now 200 just from event-goers and tourists, but the
centres operating across Europe, with a further local catchment as well.
50 in various stages of development, including “The combination of strong leisure attractions
@QuintainPlc our own London Designer Outlet (LDO) at is a vital ingredient in helping developers de-
Wembley – London’s first outlet centre. liver a mixed-use scheme that in turn enables
“Consumers are continuing to gravitate to- retailers to achieve significant sales growth.”
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Interview 3: How is Printemps attracting shoppers How to you see luxury department
Stephane Moise, Head of when the economic situation is hard for stores such as yours continuing to com-
Real Estate, Printemps everyone? pete against online retailers?
One word could qualify our way of attracting The major difference between online retail-
our customers. This word is “Uniqueness” . ers and our department stores, is really the
What we are trying to create for our cus- unique shopping experience we create for
tomers is a unique shopping experience in our customers.
our department stores, with a mix of 3 major With the web, you won’t get a personalised
elements: shopping experience. New concepts like
A specific concept in terms of architecture, our “Belle Parfumerie” with perfume cre-
,
with our flagships in Paris built in 1865 and ators that will allow you to realise your
1924 “made for you perfume” or “Denim Bar” ,
Particular attention to our services towards that offers all colours, shapes and types of
our customers worldwide, coming from jeans, are specific concepts that are very
Asia, Middle East, Americas and Europe difficult or impossible to offer online.
The best offer in terms of ‘Savoir-Faire’, in all As a second example, specific events cre-
departments, Fashion, Beauty, Acces- ated: A wonderful pop-up store with Louis
sories,… Vuitton and the artist “Yayoi Kusama” in our
We have been implementing this strategy store in Haussmann, or specific partnership
in our department stores since 2006 and it with “la Maison Dior” for our Christmas
@Printemps is becoming a success, always being trendy decorations. These are events that should
and answering our customers wishes with be lived in our stores and it is hard to get
our unique concept. those unique emotions on the web.
Interview 4 Mr. Mollé, as our guest interviewee, sums help build loyalty without impacting the
Paul Mollé, Managing Director, up his view of the retail economy in No- long-term revenues or dilute the brand
Design International vember 2012 image. Social networks such as Facebook
“It remains to be seen if the rumours of or Twitter play an increasing role in this
green shoots in the economy will turn into area, as they allow the fast dissipation of in-
reality in the short term, but the downturn formation and speed up the ‘word of
has certainly prompted some interesting ini- mouth’ advertising.
tiatives in the retail industry that will have a • Smart owners are also using these tough
lasting impact for years to come. times to negotiate advantageous terms with
“Faced with failing shops, reluctant cus- contractors and tenants to refurbish and im-
tomers and increased costs developers and prove their centres in time for the upturn. The
centre owners have had to develop innova- benefits are obvious: Contractors are keen to
tive strategies and new partnerships with secure work, the centres are not as busy so
their tenants in key areas: building work can be more easily accommo-
• Centres are increasingly prepared to offer dated and tenants are able to obtain im-
short-term rentals and we are seeing an in- proved outlets on their current leases.
creasing number of pop-up shops being de- • And those developers and funders with
ployed to maximise occupancy and keep deep pockets are taking advantage of the
customer interest alive. Pop-up shops are slump in property prices to purchase poten-
frequently used by major retail brands to tially valuable parcels of land to bank for fu-
maximise their exposure while start up retail- ture development in more favourable times.
ers are happy to reduce their risk with short “The survivors of this recession will be those
leases which fill space and are an advantage centres that were well designed in the first
to both the centre owner and the tenant. place, have the right mix of retailers and are
• Special events and promotions in cooper- operated by owners that are prepared to
ation with the tenants are used to tempt partner with their tenants in trying innovative
shoppers to spend longer in the centre and approaches to retain their customer loyalty. ”