Pharma industry and mobile


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An overview of what the Pharmaceutical Industry offer to the mobile web user.

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Pharma industry and mobile

  1. 1. The Health & Fitness and Medical category on the App Store now contains more than 6,000 apps for the iPhone. In January 2010, there were more than 1,700 medical applications available, downloaded by more than 1 million users.
  2. 2. The mobile internet is seeing incredible growth. 30% of all phones in the UK are smartphones In 2013, more people will access the internet via a mobile device than via a desktop pc. Penetration increasing with 70%
  3. 3. As of January 2010, there are more than 1,700 medical applications available. That is an increase of 850% since January 2009. The apps reference virtually every major pharmaceutical brand name, offering services from basic prescribing data to "cost-saving" generic or over-the-counter alternative options. These have been developed by medical publishers, pharmacies, payers, hospitals, advocacy groups and a small number of pharmaceutical companies. Virtually every therapeutic area is already represented. New mobile phone applications in areas like disease management, medication tracking, drug recalls, health cost and record management are being released daily. 850%growthinmedicalmobileappsbetweenJan2009and2010.
  4. 4. Today, data-driven and laser-focused mobile apps nd the restaurant that serves paella within a 10- block radius, nd the next ight out and then check you in. Or check you in at a supermarket while listing the promotions of the day at that location. In the same way that the desktop internet developed, the quality of utility is the key driver in the mobile market. What is it that you do better, faster or smarter than your competition? Google was better, faster and smarter at search. Are you outperforming your competition on the mobile internet? If the key is the utility you offer, the next question is how to you create utility? There are a number of ways to do that. We will discuss them in the next slides. HowtowininMobile?
  5. 5. Sleep Cycle An alarm clock that analyzes your sleep patterns and wakes you in the lightest sleep phase - a natural way to wake up where you feel rested and relaxed. Usingthesensorsinthesmartphonetoreaddata. iStethoscope iStethoscope Pro turns your iPhone into a stethoscope, allowing you to listen to your heartbeat and see your heart waveform, or listen to other quiet sounds around you.
  6. 6. The Breast Cancer Diagnosis Guide The Breast Cancer Diagnosis Guide is a free mobile app that walks users through the breast cancer pathology report -- a vital report that sets the patient's treatment path. In addition to educating users on the terms in their pathology report and other tests,'s Breast Cancer Diagnosis Guide allows them to input their own pathology report results so they can receive research news, information, and articles specic to their diagnosis. Offerhighlytargetedtools(condition)
  7. 7. Carb Counting with Lenny Preventive health care is gaining momentum with many companies offering reward programs like rewards for regularly going to tness center.  Health awareness programs fall under the same category and have shown effectiveness in reducing certain diseases.  Medtronic MiniMed launched educational game for kids and young adults called Carb Counting with Lenny.  Offerhighlytargetedtools(patients)
  8. 8. IPSS Calculator A US app from Novartis Oncology for doctors to calculate their patients' International Prognostic Scoring System (IPSS) prognosis for myelodysplastic syndrome based on: bone marrow blasts, number of cytopenias and karyotype. Offerhighlytargetedtools(professionals)
  9. 9. Diagnosaurus With Diagnosaurus you can quickly search over 1,000 diagnoses by organ system, symptom, disease, or view all entries. Use the valuable “See related DDx” feature within each selection to consider alternative diagnoses and quickly link to those entries. Convenient ‘Favorites’ feature allows you save specic searches and bookmark in your personal archive. Easyaccesstoimportantinformation RxDrugs RxDrugs™: Dosing Companion provides dosing guidelines on thousands of commonly used brand and generic drugs and now includes nearly 400 integrated weight-based drug dosing calculators.
  10. 10. GoMeals The US app can be used by anyone interested in healthy eating, but is aimed at people like diabetics, whose condition can make obtaining nutritional information critically important. It combines three tools - a nutritional database, a food-tracking tool to record meals and a restaurant locator, and is also the second big pharma app to be made available in a specially designed version for the iPad. Combiningdatastreams
  11. 11. We help you develop your device strategy (smartphones and tablets), your product strategy (the app) and your promotional strategy (how will people nd your app amongst the other 250,000 +). When working on the product strategy we map the different ways to create high utility based on data that we can gather through sensors, from your databases or others. Once we have all the strategic elements, our creative teams can then start work on ideation and design. Our development teams sit in Kiev, Minsk and Bucharest. They enable us to deliver in the most cost-effective way. Howcanwehelpyou?
  12. 12. Whoweare? Patrice Kerremans is a 15 years technology veteran. He is a software architect and Scrum Master. He led the development of projects at IBM, Netitbe, CM, Electrabel, Axa Bank and Median. Edwin Speckamp is a 20 years project management veteran . He successfully held full responsibility for scope, schedule, cost, people and quality for projects at Oracle, IBM, CM, Banksys, Netitbe and Eurocontrol. Wim Vermeulen is a 20 years advertising veteran, with a traditional and digital advertising background. He was previously the Digital Director of Ogilvy Eastern Europe and Russia. He is an international speaker on mobile internet and social media. You can nd more on each of the founders on Patrice Kerremans Chief Technology Momad Edwin Speckamp Chief Operations Momad Wim Vermeulen Chief Creative Momad
  13. 13. Wherecanyoufindus? We offer you the latest news on the Mobile Industry on Twitter. Our case studies are available on Slideshare, and the videos of our launch conference on YouTube. It all comes together on our desktop site at or on iPhone or Android.
  14. 14. The State Of the Mobile Industry Go to, on your iPhone or Android phone, for the most recent numbers on the Mobile Industry. (touch “the State of Mobile”)