Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Manager Advisory Services at EY
Industry
Accounting / Auditing
About
Brand Strategist is definitely the term that best describe my job
My personal vision is that today's marketing strategies are more about day-by-day implementations than 5-years-plans (that's why I prefer the title of Strategist vs Planner)
What I keep doing everyday is trying to connect brands with consumer needs and desires
I am able to mix the emotions of the communication ideas with the rational needs emerging from nielsen sales data (or any other big or small data available)
I have always been media neutral, trying to understand the most effective touchpoints to reach our audience without being slave of the creative clichés of the day
My passion for music, subcultures and street...
Tags
planning
strategic planning
talent
advertising
new media
branding
social media
marketing
pechakucha
selfexpression
milan
fashion
look
design
styles
kjpm
management
brands
advertising and marketing
strategy
creativity
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Presentations
(7)Likes
(20)Bbdo big idea_today
Leslie Turley
•
11 years ago
Dude, where's my car? The "complicated" relationship between the automotive industry and Millennials
Good Rebels
•
8 years ago
PSFK + Architizer: Building Tomorrow
PSFK
•
8 years ago
What is Comms Planning?
Julian Cole
•
10 years ago
CRM Best Practices For Luxury Retail
Leo Ting
•
14 years ago
The new smart customers - How they really buy and how we can address this
Carmen Fehrenbach
•
13 years ago
بالاخره این بوم مدل کسب و کار چیست
Nasser Ghanemzadeh
•
12 years ago
The Business Model Explained to my Grandmother
Ugo Mendes Donelli
•
12 years ago
Che cos'è questa cosa del Business Model?
Ugo Mendes Donelli
•
12 years ago
Tablets mean business
BNP Paribas Fortis
•
13 years ago
WE DON'T NEED (more) CLOTHES / by @agalorda
Alvaro Gónzalez Alorda
•
12 years ago
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
Taly Weiss
•
14 years ago
PSFK Future Of Real-Time Information
PSFK
•
13 years ago
Social Media for Business
Presentation Advisors
•
13 years ago
Cheating in Videogames
Toby Barnes
•
14 years ago
Good Dm
Charlie Hunter-Schyff
•
15 years ago
Creativity In Direct Marketing
Phillip Smith
•
15 years ago
Funkypancake Interesting 2007
funkypancake
•
16 years ago
The Brand Gap
coolstuff
•
17 years ago
AAAABloggingtheAgency.pdf
Aki Spicer
•
16 years ago
Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Manager Advisory Services at EY
Industry
Accounting / Auditing
About
Brand Strategist is definitely the term that best describe my job
My personal vision is that today's marketing strategies are more about day-by-day implementations than 5-years-plans (that's why I prefer the title of Strategist vs Planner)
What I keep doing everyday is trying to connect brands with consumer needs and desires
I am able to mix the emotions of the communication ideas with the rational needs emerging from nielsen sales data (or any other big or small data available)
I have always been media neutral, trying to understand the most effective touchpoints to reach our audience without being slave of the creative clichés of the day
My passion for music, subcultures and street...
Tags
planning
strategic planning
talent
advertising
new media
branding
social media
marketing
pechakucha
selfexpression
milan
fashion
look
design
styles
kjpm
management
brands
advertising and marketing
strategy
creativity
See more