Momads is a mobile idea company. It is creating and producing and promoting ideas for the mobile internet (mobile apps, ads and websites). Momads services two markets: Belgium and the UK. It is based in Brussels, the capital of Europe, while its people are spread allover Europe: the creative people are in Barcelona and Brussels. The development teams are in Minsk, Bucharest and Kiev.

1. Creating for the Fourth Screen

2. Patrice Kerremans Edwin Speckamp Wim Vermeulen
Chief Technology Momad Chief Operations Momad Chief Creative Momad
Patrice Kerremans has 15 years of experience Edwin Speckamp has 20 years of experience in Wim Vermeulen has 20 years of experience
in technology. His past roles include project project management. As experienced Project in advertising. He started in traditional
manager, scrum master, team lead, application Manager he successfully held full advertising at Y&R and Lowe to move to
architect, technical lead, and developer. He responsibility for scope, schedule, cost and Netitbe when the internet broke. Next, he
worked at Netitbe, IBM, CM, Electrabel, Axa quality for projects mainly in internet/web- managed OgilvyInteractive in Brussels to
bank, Cyber Trust and recently lead the launch based solutions, with focus on content move to Eastern Europe and Russia as
of the mobile sites of De Tijd/l’Echo. He management and document management. He Digital Director for the Ogilvy Group. He
studied Advanced Mathematics. also has held full management responsibility
recently lead the global online launch of
for a group of 20 technical consultants. He
worked for Oracle, Netitbe, IBM, CM, Banksys the Avril Lavigne fragrance for P&G. He is
and Eurocontrol. He recently lead the an international speaker on social media
introduction of a document management and mobile internet. He studied Political
platform at CM. He studied Computer Science. Science and Communication Science.
Creating for the Fourth Screen

3. -WHAT WE ARE-
WE ARE A
MOBILE IDEA
COMPANY
Creating for the Fourth Screen

4. -FOCUS-
CREATING IDEAS FOR MOBILE
APPS, ADS, WEBSITES
PRODUCING COST EFFECTIVELY
PROMOTING ON MOBILE
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5. DEVICE PRODUCT PROMOTION
STRATEGY ✓ ✓ ✓
CREATIVE ✓ ✓
PRODUCTION ✓ ✓
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6. -MARKETS-
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8. Brieng
Deloitte Belgium wants to
cross-sell their M&A
(Merger & Acquisition)
division capabilities.
Since smart phones are
widely used within Deloitte,
the client requested to
design and create a mobile
brochure instead of a more
traditional printed
brochure.
Creating for the Fourth Screen

9. Brieng
Vacature., the leading Belgian career
site, wanted to give people the
possibility to check on new career
opportunities on mobile too
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10. Solution - Search
Momads created an iPhone app
that focuses on offering a quick
and easy job search experience.
The app allows to enter your
(current) location yourself, and
start looking for jobs in the vicinity.
Creating for the Fourth Screen

11. Solution - Maps
Integrating Maps gives the surfer the
opportunity not only to show where the
companies are located, but also how long it will
Creating for the Fourth Screen
take you to get there.

12. Solution - Augmented Reality
Integrating Augmented
Reality gives the mobile
user the opportunity to
check and locate job
openings using their
camera.
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13. HOW DOES MOBILE
FIT YOUR
MARKETING MIX?
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14. Mobile is not gonna
KILL anything!
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15. LOCATION UTILITY
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17. LOCATION UTILITY
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20. Marc S. Pritchard
Global Marketing & Brand Building Ofcer, P&G
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21. Mark Stewart
VP Global Media Services, KRAFT
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22. brand value proposition
Usefulness
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23. The information created since the dawn of the
civilization until 2003 is about
5 exabytes of data.
But in 2010,
that amount of information is created
every two days
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24. Creating for the Fourth Screen

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26. REALTIME REALTIME
TRAFFIC TIMETABLE
REALTIME
LOCATION PARKING
AVAILABILITY
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29. A
B ET
www.momads.eu

30. Creating for the Fourth Screen

31. IS NOW OPEN FOR
BUSINESS