Analysis of the digipak for 'are you experienced?'

1. Jimi Hendrix Digipak
‘Are you experienced’

2. Entire Digipak

3. Front Panel
Front panel
image presented
in a wide orb
representing a
fish eye lens and
distorting the
image. This fits in
with the
psychedelic and
‘trippy’ genre,
giving the visual
of what someone
might see if they
were on the floor
after having
done ‘acid’.
Curved bubble writing font that would be associated with the genre
and design of the digipak. The grain on the lettering also gives it an
aged look and retro feel, like something from the 60’s/70’s.
Bold yellow
background colour
giving the album
and music
connotations of
happiness and
‘chilled’ out vibes.
This is coupled with
the purple text as it
is the
complimentary
colour and
becomes striking
for the audience.
Image has been taken outside from a
low angle shot, making the most
important figure central. The choice of
clothing is bright to follow the colour
scheme of the digipak and the colours
have been inverted in post production
to give the ‘unreal’ element.
Bold purple font with capitalised name but lower case
for the rest of the album giving it a retro and youthful
vibe. The font is also telling of what you may see
trying to read the word after having been on drugs,
relating further to the psychedelic genre.

4. Back Panel
Barcode
Record Label
Record label information and credits for
producers in small print along the bottom
of the panel
Logo for the label
Song list in bullet point form at the top left of panel
in a bold and capitalised white font. This allows the
portrait image to become the main focus,
contrasting the two other digipaks I have analysed.
By positioning the
two other males of
the band to the side
of the frame, it
positions Hendrix to
become the centre
of the image,
creating the link
between the name
and choice of
design.
By choosing to
contrast the back
panel with the
front, it creates a
disjointed and
psychedelic feel,
linking to the
genre and thus
targeting one
specific audience
type. Using black
and white on the
back panel
dramatises the
songs on the disc
and makes it much
more serious,
whereas the front
focuses more on
the personality and
initial appearance
of the artist/band.

5. Spine
Mark of record
industry
Title of artist in simple black font,
easy to read and fits the colour
scheme of the back panel
Simple dot to separate
the artist and the album
title, linking them
together- a common
feature on the spines of
some digipaks
Album name continued on from the
artist. Rhetorical question acts as a form
of enticing the audience into picking up
the digipak and listening to the music to
find out the answer
This connects the two
titles on the album and
acts sort of a command
to the audience

6. Side panel
Dark colour scheme continuing on from
back panel, contrasting the front. Perhaps
showing the many sides/personalities to
Hendrix or his music persona
Abbreviation of
‘RIX’ in caps, or
possibly cut off
from the other
panel which it is
joined to, presents a
more casual tone to
the music and fits
the chilled and
psychedelic genre
Again, use of figure to create a personal
connection with the music and allow an
intimate connection to be experienced
between buyer and artist
Use of guitar
to again
represent the
type of music
it will be and
give the
audience a
flavour before
they have
even listened

7. Disc
Same font and colour title and album
name on top of the disc. Still bold and
stands out from the orange packaging.
Record label
information and logo
Producer logos
Producing credits and relevant information
such as the year it’s released and which
companies were involved
Inverted negative
silhouette style image
of the front panel.
Removing the details
of the face gives it an
aged and retro look
like a screen-print,
helping to appeal to a
more art based
audience and again
fitting the
psychedelic genre
Curved and futuristic
font style fitting the
60’s/70’s style