1. HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCT (FILM
TRAILER) AND ANCILLARY TEXTS
(POSTER AND MAGAZINE COVER)?
EVALUATION QUESTION 2
2. PROMOTION
The point of my ancillary tasks was to promote my film trailer. Film posters are a
great way to advertise a film as they can be used on billboards, inside magazines
on buses. They help catch a persons attention and may persuade them not
necessarily to watch the film but to research the trailer and become more
interested in the film.
A magazine cover is an eye catching feature to a potential audience, where they
are able to read more about the film, read reviews or catch interviews. The cover
has to be eye catching and interesting in order to catch the audiences attention
and make them buy that magazine over other possible competitors. The cover
also feature key details such as price, barcode, title and issue number.
3. CONTINUITY
To combine my film trailer, magazine cover and
poster I considered the idea of branding and
continuity promotion. I used the same font for
my trailer and poster, I chose to use a different
font for my magazine cover as it wasn't
appropriate or fit conventions of other
magazine covers. The font represents a clean,
slick tone as this is how I wanted my products
to come across. By using the same font
throughout the audience are able to associate
the font with my film. According to my audience
feedback, most agreed my magazine cover was
extremely effective and professional looking, I
felt the use of my digitally manipulated image is
unique and several people commented on the
exciting detail and how this would persuade
them to buy the magazine because of the main
image and plenty of other features presented;
which would be a convention of real media
products.
Similar Fonts used
4. LINKING MY PRODUCTS
One feature I find successful in the linking of my
three tasks together is the use of reviews, I wanted
my magazine to seem real therefore when creating
my trailer added in a review from the title of my
magazine. I then also used this review on my
poster, this links all three of my tasks effectively
as reviews are important to give your potential
audience confidence that the film is worth seeing.
My two ancillary task also link well with the strong
use of images; due to my genre there isn't a set
main character, as my film is focused on a
collection of real subjects. However I have used
images which focus on the people which feature in
my trailer, this is vital for audience recognition and
impact. The images used in both my poster and
magazine cover are heavily edited and give a
powerful impact on the audience, which was my
main aim as my trailer portrays a strong tone as
well. I also feel that the tone of my tasks all
combine to represent my genre of sport
documentary.
5. IN CONCLUSION
Overall, I think the combination of my three tasks work together
effectively.
The film poster includes a review from my magazine which is
also present within my trailer, which combines all three tasks.
As well as this, the release date also links my products together
as well as the feature of billing blocks which are used in the
trailer and poster. These are features of real media products
implying my overall products have a professional feel. I also feel
the style of my work all links to have an overall stronger impact
on my audience as the sleek and strong designs are modern to
reflect my indie style, my ancillary tasks also don't give a lot of
information away just like the trailer, as this keeps people
guessing and wanting to find out more.
