The combination of the main product and ancillary texts is effective because the author purposefully created similarities between them to achieve a consistent tone of gritty realism. Specifically, the author added a grungy color grade effect to both the main product and poster. Additionally, the magazine review was styled after a real Empire magazine page to look professional. This synergy between the products improves their ability to promote the main product to potential viewers. While some inconsistencies exist, like a cheesy-looking bullet hole on the poster, the author strived to link all texts back to promoting the viewing of the main product.

1. QUESTION 2:H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F Y O U R
M A I N P R O D U C T A N D A N C I L L A R Y T E X T S ?

2. My thought process for my ancillary texts was to create a similar tone and mood throughout all products. This way I
could ensure that my main product and ancillary texts combined to create a realistic and professional effect. One
similarity I purposefully tried to achieve was the overarching influence of gritty realism. For my main product I added a
grungy colour grade effect in Premiere Pro. Likewise, my poster features a picture that has been colour graded in the
same way my main product has, this allows the theme of grimy realism to transcend my products. Furthermore, my
magazine review opts for a similar approach. I used a real Empire magazine page as my inspiration which immediately
makes it more professional looking.
I created my texts with similarities because it significantly improves the synergy between all products. If a potential
viewer reads the magazine review and then saw the poster, they would expect the short film to be exactly how it is;
gritty and realistic.
My magazine review page – created within Adobe Photoshop
My secondary poster (Not Used)

3. Another reason the combination of my texts works well together is the fact that everything is linked to my main text.
The magazine reviews sole purpose is to persuade potential audiences to view my film. Likewise, the poster
incorporates the same objective. Therefore, when combined, the mixture of the texts all lead to the promotion and
potential viewing of my film. Also, I purposefully strived to make the poster more related to the film, rather than the
magazine review. My thought process for this was that because the magazine review would have been created and
distributed by Empire magazine. Therefore, the tone and style would have been slightly different to the texts I
would’ve created myself. But, I still tried to keep the same undertone of dark, realism present throughout all texts. I
believe this technique works effectively in keeping all the texts related without seeming exactly the same.
Similarly, I used the same font for the magazine review and the title on the poster. This helps creates a feeling of
consistency and competence when seen side by side. However, with all things said, there are some inconsistencies
which take away from this effect. One being the bullet hole on the poster. Some would say this looks cheesy, which is
definitely not was I was aiming to achieve. Yet, the effect and diversity it brings to the poster makes in stand out
amongst others which helps the overall tone come together.
Bullet hole on the poster Real Empire review which I used for inspirationThe font I used was called Trajan Pro II