2. Ancillaries and their purpose:
Our ancillaries serve as a promotional package
that helps us to attract and reach out to our
target audience.
Although ancillaries can include some visual or
textual elements that would attract masses
outside of the target audience
Therefore the motive is to be able to increase
awareness about the existence of our product
and bring us the potential audience.
3. The two ancillaries that I have chosen include:
A film poster A Magazine Review
4. Film poster:
My film poster contains several informative and
attractive features:
Pictures of main characters to get viewer familiarized with the
characters.
Stills from the movie: The picture showing the characters
running signifies action. Cash in the briefcase suggests that
there are going to be some crime elements in the movie.
Title written with large customized font: The font represents a
suburban setting of the film as it has shape of buildings at the
bottom of its letters.
The credits at the bottom give the name of
owners, director, actor, crew, etc: Audience is generally
interested to watch a film if it has a famous company or
person involved. In my case it could be Paramount Pictures
since it is a well known media house and audience believes
that if the movie has been financed or distributed by
Paramount Pictures, it is bound to be good.
5. Magazine Review:
The magazine review reflects upon my movie
from a perspective of the audience.
A well-designed layout establishes credibility and a good image on the reader.
The more the layout is attractive and comfortable for the reader, the more the
credibility of the article is.
Large title with stylized bright gradient color catches attention of the reader
easily.
The stills of the movie provide an instant glance on theme of the film and which
genre does it belong to.
A positive review definitely sends out a positive message to the reader.
Although I have added some humor and mockery on some aspects of the film
which keeps the reader interested in the article while also proving myself to be
unbiased.
Positive quote from a known personality earns good image for the film and
helps corroborate author’s opinion.
Background info about the actors helps to upraise their value and stardom.
Hence the readers become intrigued on how the actor may have acted in the
film.
6. Conclusion:
I personally experienced that ancillaries can indeed bring about
success to the product when I circulated my movie poster before the
screening in our school. I had shared the poster on social networking
such as Facebook and many people got interested in watching my
film at screening in particular.
When combined, the two ancillaries can bring about high amount of
anticipation and expectations from the audience. So it is necessary
to deliver good quality movie as well. It has been seen that some
movies which have strong promotional packages fail to meet
audience’s expectation and lose those consumers who want to see
and have yet not seen the film through word of mouth and social
networking websites.
Posters and Magazine reviews have been crucial in promoting the
film as seen in the past. Franchises take advantage of these two
especially since they already have fan base so every poster and
review confirms loyalty to the film. Examples include Batman and
Spiderman.
