Here are some new case studies for mobile marketing in Pakistan.

1. MOBILE ADVERTISING TRENDS 2011-2012

2. RIAD
The Challenge
RIAD (Rawalpindi Institute of Art & Design) wanted to generate
awareness and enroll students for the courses offered such as
Graphic Designing, Fine Arts, Painting, Drawing, Miniature,
Photography, etc.
The Strategy
MAD creative team designed a campaign using Push and Pull SMS
for RIAD
The campaign included a 50% discount on admissions for the
students that enrolled through this campaign
A call to action was included in the campaign using a sms short-
code
The Results
Hundreds of prospects sent initial sms and the prospect leads were
shared with the RIAD team which included the Mobile Number and
Time/Date of inquiry

3. Allenor
a
The Challenge
Allenora, a female beauty saloon, wanted to generate awareness and
increase their customer inflow at their outlet in Islamabad.
Also, only females were supposed to be targeted in this campaign.
The Strategy
MAD creative team designed a campaign using Push SMS for Allenora
The campaign included Free consultation and discounts for females that
showed the received campaign sms masked by Allenora
The campaign was only meant for females living in Islamabad within a
certain income group.
The call to action in the campaign was the phone number of Allenora’s
outlet
The Results
A huge number of females contacted Allenora for discussion regarding
their queries and visited the outlet increasing customer inflow.

4. SmileZon
e
The Challenge
SmileZone, a dental clinic in Rawalpindi, wanted to
generate awareness and increase customer inflow at
the clinic focusing
The Strategy
A call to action was included in the campaign using a
sms short-code
The call to action was displayed on their
advertisements and other PoCs
The Results
Many people responded on seeing the call to action
with their queries and appointments with the dentist.

5. Masoom’s
Cafe
The Challenge
Masoom’s Café wanted to increase customer inflow (especially in
the off-peak hours)
The Strategy
MAD creative team designed a campaign using Push SMS for
Masooms focusing on the on-going cricket world cup in which the
recipients were offered free treats if they wanted to enjoy the
match in the café.
The campaign focused on people who had already been to
Masoom’s Café and a lot more other potential prospects who were
invited along with their family & friends.
The Results
The campaign generated huge footfall at Masoom’s Café increasing
the sales at Masoom’s Café and creating an enjoyable atmosphere
at the Café for the world cup matches.