Client: Surya Mahal Group Agency: Mercury Digital Marketing

1. Social Media Case Study
Client: Kesar

2. About Client:
Kesar, an Indian Dessert Store in Jaipur, offers an
exceptional and the widest platter of premium
Indian desserts, Turkish delights and fusion
sweets.
Coming from the Surya Mahal Group– a group
synonymous with proven excellence in serving
high quality food.
The Surya Mahal Group has been valuable to
Jaipur's culinary experience for over decades
since the establishment of its first restaurant in
1985. Here’s a look at the various ventures of
Surya Mahal Group.

3. Launch Of The First Store
13 October 2013

4. Objectives

Brand Awareness

Brand Engagement

5. Target Group

Age Group: 20+

Location: Jaipur (Majorly)

6. Challenge

As the store was new and the season of Diwali is
very important for the sweet market, It was
important to create a buzz for the store but due to
lack of time, it was not possible to develop any
facebook application to run any good contest and
get the participation at the same time.

7. The Idea

Kesar was coming up with a lot of innovative
sweets and flavours, to attract people toward these
sweets and make a difference a timeline contest
was organised in which facebook fans were asked
to tell the name for some unique sweets which will
be later adapted by Kesar. We named it
#SweetestName Contest and winners were
awarded with sweet boxes(We called them
Happiness Box) from Kesar.

8. Execution of the Contest
Aim: To get maximum participation

9. Execution of the Contest:
Communication and Content Strategy

10. Announcement Through Post

11. Cover Image

12. Through Facebook Ads

13. Paid Promotion of Individual Stories

14. Facebook Note

15. Live Commentary

16. Live Winner Announcement

17. Highlights of the Contest




Simple and Easy to participate
Challenges fans to come up with quick creative
ideas
Cost Effective as no Facebook Application or
website required.
Fast to execute and manage from creative team

18. Results in 5 Days of Campaign

19. Results in 5 Days of Campaign

Total Entries: More than 200

Total Participants: 80+

50% Increase in Page likes


Contest Reached to more than15 thousand
Facebook users through paid and organic
promotions.
Total Investment in the Contest (Including the cost
of Management, Advertising and Giveaways):
Approx. Rs 6 K

20. #Sweetwist Campaign

21. About Campaign
Social Media is all about fun and socialising brand, at
the same time connecting fun with a brand is the
biggest challenge of this industry. Trends of
advertising and social media industry in India
clearly indicate that bollywood is the most
successfully used tool for branding. Kesar decided
to experiment on open ended minimalistic design
bollywood posters by integrating indian sweets to
engage fans.

22. Posts

23. Posts

24. Posts

25. Posts

26. Posts

27. Response and Appreciation

Majority of Facebook fans loved the campaign,
which helped in a lot word of mouth publicity and
brand advocacy.

28. Other day to day activities to tempt
fans for sweets.

29. Posts

30. Posts

31. Posts

32. Posts

33. Posts

34. Posts

35. Posts

36. Posts

37. News Articles

38. Thanks for your time