Film Logic is an advertising agency in Bangladesh that created a successful TV commercial campaign for Bloop ice cream. The goal was to create awareness of the new product through humor and an "unbelievable" concept. Key elements included using a reporter to make the commercial seem like a news headline. The campaign increased brand awareness and sales significantly within two months. In contrast, a campaign by Film Logic for Pran Treat chocolate bars was unsuccessful. The TV commercial focused more on an unrelated story than promoting the product. Viewers were confused and the chocolate product had quality issues, melting quickly. This failed to meet awareness and sales targets. The Bloop campaign was effective through its humor and memorability, while the Pran spot lacked clear messaging
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung (Juli - Agustus 2008)Fajar
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung yang diterbitkan setiap bulannya, dan dibagikan kepada seluruh santri setiap liburan bulanannya.
Ini adalah edisi ke-3 dari OSPA Putra Masa Bhakti 2008-2009 (Angkatan-22) yang dibagikan bertepatan dengan liburan panjang akhir tahun ajaran 2007-2008.
Edisi ini sekaligus menjadi edisi terakhir dari buletin Isma yang berbentuk majalah. Pada edisi selanjutnya, Isma menjadi berbentuk selembaran kecil seperti brosur.
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung (Juli - Agustus 2008)Fajar
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung yang diterbitkan setiap bulannya, dan dibagikan kepada seluruh santri setiap liburan bulanannya.
Ini adalah edisi ke-3 dari OSPA Putra Masa Bhakti 2008-2009 (Angkatan-22) yang dibagikan bertepatan dengan liburan panjang akhir tahun ajaran 2007-2008.
Edisi ini sekaligus menjadi edisi terakhir dari buletin Isma yang berbentuk majalah. Pada edisi selanjutnya, Isma menjadi berbentuk selembaran kecil seperti brosur.
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung (Mei 2008)Fajar
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung yang diterbitkan setiap bulannya, dan dibagikan kepada seluruh santri setiap liburan bulanannya.
Edisi ke-2 dari OSPA Putra Masa Bhakti 2008-2009 (Angkatan-22).
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung (April 2008)Fajar
Buletin Isma Pondok Pesantren Al-Basyariyah Bandung yang diterbitkan setiap bulannya, dan dibagikan kepada seluruh santri setiap liburan bulanannya.
Pada edisi ini, April 2008, adalah edisi pertama dari OSPA Putra Masa Bhakti 2008-2009 (Angkatan-22) yang disusun oleh Bagian Informasi & Penerbitannya.
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
This is a slideshare of 20 different products who advetise. Their communication strategy, value proposition and the reason or importance of their advertisement are mentioned.
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
The New Advertising: From Display To Engagement To Conversion. Thomas Paris
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
Impact of Non-Government Organization on BangladeshFouad Hasan
Non-Government Organizations Plays a vital role to provide relief and developmental aid to poor and developing countries and also for Bangladesh as well. NGOs started working in Bangladesh after the liberation war of 1971. Since then NGOs Started working in women affairs, training and skill development, and awareness building programs and poverty alleviation.
This presentation has been made with secondary data which is an overall overview of Dhaka WASA. Here we have discussed the branches of Dhaka WASA and how it is working and what was their problems and some recommendation for WASA.
Internship report on Interior and Exterior Designing FirmFouad Hasan
This Internship report is made on Studio Bitmap, Studio Bitmap is Basically an Event Management & Advertising Agency. In this report, I have come up with their working process as well as their strategies and how their various departments work in different sector.
This presentation has been made for International Business as well as we tried to cover overall attractiveness in terms of cost, benefit and risk of Malaysia, their Culture, their economic integration of Malaysia, their key loacl companies, their key resources, advantage and disadvantage of geographical location, corruption perception index and why there is a inflow of FDI in Malaysia.
This slide is just to manipulate our audience, we didn't discuss anything in detail. Check the documents on this presentation, you will have a good idea.
Impression management technique. Do we need those in real life? Yes, its very important to create impression on Everyone. We alpha squad tried to relate it with the real life. Hope you like it. Don't Copy Paste any of its item, Use a proper citation. This report has been made on the book Organization Behavior By Robbins, Judge & Vohra. 15th ed.
this project is a view of compensation process in BEXIMCO following the core book Fundamentals of Human Resources Management by Stephen P. Robbins, David A. DeCenzo.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
ad agency reports. MKT337
1. Introduction:
Every Company want to grow and make their company one of the well known to everyone. For this they
need to create a best way to knock their mind. The best way to do this is advertisement. Now a day every
company have contacts with one or more advertising agencies for the flawless implementation of their
television commercial or advertisement. It’s an Film Logic that has been performing such action for
Grameenphone, Airtel, Banglalink, Pran, Qubee, Golden Harvest. Film Logic is an advertising agency
that is specialized in making TV commercials , Drama Etc. It’s the 4th
largest advertising agencies in
Bangladesh. Film logic always came up with the interesting ideas and unique concept in the market and
they make it successful most of the time. They are specialize in make a funny commercials which
connects with the viewer easily. Recently they make a very successful commercial for BLOOP, Which is
a Golden Harvests’ product. BLOOP is the most recent product came in Bangladesh. It is an Ice cream
product which came in the market in this summer 2015. BLOOP is the 3rd
Ice cream product got huge
market in a very short time after kwality and Igloo.
Company Name:
• Golden Harvest
Dessert provider
Ad Agency:
• Film Logic
“Every company is trying to make communication through TVC, Billboard, Online marketing and many
more. Different people have different likings. But every people have something in common that is fun.
We try to make the funniest creative for a product in a decent way. Because decent fun is the good fun.
And this fun attracts the people and knock the people while making a buying decision. If a commercial
make a creative fun with the product and show the benefits of using that product market buy that product
most.’’
- Anit Kumar
Executive Producer, Film Logic
3. The main goal of the campaign was to design an unique approach to clutter while making it possible for
the TG to instantly relate to it. The campaign was focused on a concept that doesn’t happen normally
which we do things in unconscious mind with a different view. The campaign faced some challenges with
the ethics. Normally we see from the biggest company and the brand Ambassador of their companys’
famous campaign mottos. BLOOP just copied the concept with a totally opposite point of view. This
made them laugh but created in a way that people can recall Bloop very easily. They used a reporter in the
TVC which makes a sense that the way it presented is should be in News headline. This process they
catch the customers and tried to make it popular. The agency sat a vast number of consumer bought to
get the taste.
Awareness The company wanted to create 70% awareness by next 1 year through teaser,
Ad, Television advertisement.
Knowledge The company wanted to create 55% knowledge by next 1 year through
Billboards and posters
Liking The company wanted to create 80% of liking within a year by focusing on
giving a different flavor with a real taste
Preference A target preference of 40% was to create by the company by arranging various
events targeted for the youths.
Conviction In order to increase conviction by 15% with 6 month among the flavor likers’
the agency arranged online promos, Youtube videos, and Google ads.
Purchase The company wanted to increase purchase by 35% within 1 year using
magazines and Newspaper ads.
IMC Tools:
• Television: Through television the agency used telefilms, telefilm promos to promote the
campaign.
• Radio: Sponsoring the FM shows, and other on-air musical shows.
• Digital: Flash image and youtube videos were used as digital media to promote the campaign.
• Print: The agency used newspaper ads to the product promotion.
• OOH: Lots of creative billboards like X Banner, Roman Banner and mini billboards for
proportioning campaign.
Their Marketing policy:
• Interactive marketing: The company used lots of interactive tools to stay connected with the
customers. They were used facebook pages, Twitter, Instagram, own website etc.
• Sales Promotion: BLOOP is very new in the market they haven’t offered any proportioning offer
for their product.
4. • Publicity: They wanted to create a mind acceptance by creating a prank of some popular brand
like Grameenphone, Lux, Fair and lovely.
Positioning :
They wanted to create a positioning that giving a good flavor is not everything. Different flavor with a
refreshing taste and bring fun to it is their main motto.
Major Selling ideas:
‘Bloop – Guest’ campaign is mainly designed to attract the people who wanted to being visited by their
relatives or friends. Those who want that their house will be full of visitor this campaign is fully for them.
Appeals:
Bloops’ ads is different from each flavor. Different flavor with a different concept which appeals joy,
Happiness, excitement and madness.
Appeals
Emotional
Individual’s self-related feelings Individual’s group related feelings
* Joy
* Happiness
* Excitement
* Affection
* Involvement
* Conflict
* Affiliation
* Stimulation
Source:
They used a family affiliation, young generations, adults everyone in their TVCs’. They mainly want to
give attention on family normal activities by which they need to get Bloop for their own sake.
Massage:
‘’Don’t make a complicated life, bring peace in it’’
5. Execution style:
This is almost 57 seconds TVC, here they want to show a little humor how bloop helps to come guest in
the house. They bring a fun to it. They tried to show unbelievable things could happen if they have bloop.
They also bring a reporter that reporting about that unbelievable fact happen having bloop. Which make
sense that any important things happen in this region need to go to head line of the news.
Factors of the TVC:
• Massage is clear
• To the point
• Fun
• 1.7 lac selling in 2 months
• Most successful campaign in digital market (Facebook Generation)
• 1,533 views; 10,063 subscriber of the channel; more then 300 comments which represents how
successful the campaign is.
Process of Developing the communication:
Almost 6 team works for the campaign. 1 team worked for the creative, I team worked for production, 1
team worked for videography, choreography and execution and other team worked for jingle, editing
lighting, model resource etc. They bring model depends on the target audience. They study how to
influence while decision making process. They fix the chennels when and where and how the commercial
need to be on air. Because this affects a person and knock the person to buy the product.
As mentioned earlier that they haven’t yet went for any promotioning campaign. They are new in the
market. They want to go for promotioning campaigning after 1 year.
6. Budget Allocation for Bloop- Guest:
Cost Name Budget (Tk)
Preproduction:
• Director
• Production
• Cost and timing estimation
• Wardrobes
• Casting
• Audio selection and recording
• Set construction
- 2,000,000
- 1,000,000
- 85,000
- 25,000
- 1,000,000
- 75,000
- 60,000
Actual Shoot:
Equipment:
• Camera C300
• Lights
• Crew
• Location rent, Props & set designing
- 100,000
- 30,000
- 100,000
- 150,000
Post-Production:
• Edit
• Music
• Sound studio
• Voice over
• Output
• Food and conveyance
- 85,000
- 80,000
- 50,000
- 20,000
- 85,000
- 30,000
Media Cost:
• Digital Media
• Print Media
• Other Media
- 2,000,000
- 350,000
- 100,000
TOTAL = 7,425,000 Tk
Result of the campaigning:
1. Brand image increased to 21 to 24
2. Average TRP is 4.2
7. 3. TOMA increased to 18 to 22
Opinion: They need to bring more effective way to communicate. They are not active in Facebook
promotioning. They need to bring promotioning style to keep the sell up. People are now very loyal to a
brand. As it is new in market they need to execute the promotion more beyond then other.
"Unsuccessful Campaign"
"Pran Treat Chocolate Bar"
In this TVC, the agency used 1 young Boy and 1 Girl as central character, this TVC tried to
focus their first date.
Message:
The tvc shows us The ad actually try to show us that if we eat the chocolate, we will forget the
worst moment.
Execution Style:
This tvc revolves around the story of 2 young people (one boy and one girl) getting together.
They didn't see each other, they are friend via Facebook. one day they made up a plan for a
date. one the day thy boy was waiting for the girl with a specific dress-code. But accidently the
boy and the girl getting bashed, but then they couldn't recognize each-other. The girl insulted
him badly but after sometime, she could realize that she came here to meet the boy. When the
girl was insulting him in that time he was eating the Pran Treat Chocolate Bar thats why he
didn't listen the girl's words as loving word instead of insulting words.
mainly four execution
• Slice of life
• Imaginary
• Dramatization
• Comparison
List of Factors Contributing to the Failure of the communication (Treat chocolate Bar):
• The story of the TVC was so clear enough to reach customer mind. As customers had a
lacking of proper knowledge about the product so the imperfect execution of the tvc
customers more puzzled
8. • In this tvc they showed lots of irrelevant things.
• The main products was totally different from the tvc also they choose wrong peeople for
casting
• The product was melted and had some chemical problems.
As this tvc was pretty good for young people but not for all. Although with a number of
promotion approaches the tvc failed to grow interest in the viewer's minds as it seemed more like
a amateur attempt at westernized film making. Due to had execution plans the campaign failed to
live up to it's expections.
Awareness Pran company wanted to increase awareness by 80% by the ad
Knowledge Knowledge was planned to be increased by 40% within 6 months
previewing advertisement between telefilms, news in television.
Liking The liking among customers was planned to increase by 40% by
promoting among students of university that the youth could relate
too.
Preference Preference had to be increased by 50% through digital medias, such
as YouTube and facebook sharing within 3 months.
Conviction Pran company was planning to increase conviction by 40% by
arranging a grand premier of the TVC
Liking Liking had to be increased by 60% through the whole ad for 6
months.
IMC Tools:
• Advertising:
9. Television: television was the main promotion tool for this campaign, ad promos to
promote the Brand products.
Radio: Ad music's broadcasted through radio to promote it.
Digital: Ad teasers, shows and musics to promote the product
Print: Under print media the agency used magazines and Newspaper ads.
OOH: Lots of creative billboard like X banner, roman Bnner and Miniboard etc has been
used during this campaign.
• Interactive Marketing:
the company used lots of interactive tools. To stay connected with the customers they
were used Facebook pages, twitter, Instagram, Own website etc.
• Sales Promotion:
Pran used different sales promotional tools during the campaign. In this campaign the
introduce a new package of the products for the love birds at a charming costs.
• PR/Publicity:
Events: Like the "Treat Chocolate Bar" in Facebook and get a Treat Chocolate Bar free as
well as the gifts chocolates in Schools and Colleges.
Positioning:
In this campaign, they basically worked on accident moment or any clash moment what makes
us angry but some sweet chocolates made our mind changed in those situation.
Appeals:
Pran try to communicate with youth through the ad is an distinctive approach. The ad triggers
stimuli among viewers. It uses emotional appeals such as joy, involvement, love, affections,
Nostalgia, Pleasure, Embarrassment. It could not stimulate significant emotional connection with
its viewers.
Theme:
10. Pran always says "EAT DELICIOUS , LIVE HEALTHY". In this campaign they also used this
tagline. But unfortunately the ad itself as well as the products could not earn much appreciation,
and as a result, the whole campaign failed.
Process/Steps to develop the communication:
To communicate effectively with customers, marketers must set their target markets, what it
knows or feel about the company’s product or service, and how to communicate with the
audience to influence the decision-making process. Marketers must also know how the market is
likely to respond to various sources of communication or different types of messages. Before
they make decisions regarding source, message, and channel variables, promotional planners
must understand the potential effects associated with each of these factors.
After knowing the preferences of target audience, the ad agency takes some steps:
1. Brief: First of all, ad agency makes a short brief that how they will run the
communication.
2. Debrief: After completing short brief, they arrange debrief. In this part agency makes two
different teams.
(a) Planning Team: this team will determine whichever media to cover for their ad. They will
also determine which channel will be used under ATL.
(b) Creative Team: this team will make big idea and will also select which production house
will be used.
Almost all of the people have television sets at their home today; they can watch different ads on
different channels where this Advertisement of ‘Pran Treat Chocolate Bar’ was telecasted, like-
Ntv, Channel I, Channel 9 etc. This was a good way of Communication. They showed by the
Tvc how yummy and tasty the chocolate bar was. But when people went to try out the product,
the chocolate melted very quickly, and was not tasty as it seemed, and the customers were
disappointed at this. So, as a result, the campaign was judged very poorly.
11. " Budget allocation for ‘Pran Treat Chocolate Bar"
Cost Name Budget (Tk)
Preproduction:
• Director
• Production
• Cost and timing estimation
• Wardrobes
• Casting
• Audio selection and recording
• Set construction
- 2,000,000
- 1,000,000
- 75,000
- 25,000
- 800,000
- 40,000
- 60,000
Actual Shoot:
Equipment:
• Camera C300
• Lights
• Crew
• Location rent, Props & set designing
- 100,000
- 30,000
- 80,000
- 100,000
12. Post-Production:
• Edit
• Music
• Sound studio
• Voice over
• Output
• Food and conveyance
- 80,000
- 80,000
- 50,000
- 20,000
- 35,000
- 30,000
Media Cost:
• Digital Media
• Print Media
• Other Media
- 1,800,000
- 300,000
- 80,000
TOTAL = 6,785,000 Tk
Evaluation in terms of company's ROI
This advertisement was totally unsuccessful. The way they introduced it was not perfect.
Customer did not even have the basic knowledge about the product. In this campaign they did
not mention any benefits of the product. As the customer did not have the knowledge about the
product, they were unable to create awareness and preference as well as people didn't get the
actual product they see in advertisement. So we can say that was failed to create awareness of
their new product as the advertisement was an unsuccessful one.
Conclusion:
13. At last we can say that ‘Bloop-Guest’ campaign was success because they communicated the
massage very well and they executed the product in such a way that people its seems funny,
looks like it could make a negative impact on consumer buying behavior. But it make a huge
impact on customers mind that people are unconsciously remembering the product as it make
pranks of biggest company’s like Grameenphone, Lux, Fair & lovely. On the other hand, ‘Treat
Chocolate Bar’ in an unsuccessful campaign because they had started the campaigning, gave
huge advertisement on TV channels, Radio, printed ads etc. but they can’t bring the product in
the market as they manufactured in a way that it was started to melting during the transportation
to the shops. So, the owners was not interested to keep their products in the fridge because they
can’t assure the product will be fine till then the consumer buy. Another thing is the
advertisement they make for the campaign looks like they are doing a TVC of a something else.
Execution was wrong because they haven’t show much about a product they have shown about
making a funny TVC. Everything don’t go with a funny way. From that they have realized it. My
Suggestion is to Film Logic Product should have highlight more than a fun way take all the
attraction.