1. Case Study on Simon Jersey
About
Simon Jersey is UK’s leading corporate and work wear specialist, supply uniforms to businesses and
industries worldwide.
The major challenge for Simon Jersey is mainly to raise the awareness of its brand, increasing
consumer’s interest in the campaign and positioning of Simon Jersey as most exclusive and classic
(formal uniform) brand.
“Give Us Your Feedback” Sweepstake Campaign 2012
Simon Jersey ran Sweepstake Campaign on Facebook by using SocialAppsHQ’s Sweepstake App. In the
Campaign, fans were supposed to submit the questionnaire form to get the promotion code of 10%
discount in their next order.
In the questionnaire form, fans were asked to rate range/choice of products, style/trend of garments,
quality of the garments, fit of their garments, customer service and their website. The idea of asking
these questions was to know what their customers think about Simon Jersey’s products and services.
The winners of the sweepstake campaign were awarded with 10% discount on their order. This strategy
of giving discounts to the fans have fetched large number of entries and created rich customer base.

2. Results
With the help of easy-to-use, customizable SocialAppsHQ’s Sweepstake App, the campaign received
more than 300 entries. The campaign was actively done on Facebook and engaged directly with the fans
by kept posting about the entries, by reminding about the rewards, and by reminding about the last
date for its submissions.
Due to festive season going on, this enabled them to tap large number of fans who were looking for the
heavy discounts. It also drove huge traffic to the site and ultimately led to increase in the potential
customers.
With the campaigns like this, it is easy to build traction across the web. What are you waiting for? Get
started with your social media campaign with SocialAppsHQ’s Apps now.